Here are the key points I would present as part of the initial approach paper for the eComm/

RO project:
1. Introduction to the Project: Begin by providing a brief overview of the project,
highlighting the objective of conducting a feasibility study for implementing alternate
sales channels for TMT steel bars in the South Indian markets through an e-commerce
platform and company owned/franchised direct sales outlets.
2. Market Analysis: Conduct a comprehensive analysis of the current market scenario
for TMT steel bars in South India including factors such as demand trends,
consumption patterns, existing distribution channels, key competitors, and market
dynamics.
3. E-commerce Potential: Evaluate the potential of e-commerce platforms in the steel
industry, specifically focusing on TMT steel bars. Analyze the adoption rate of e-
commerce for industrial products in India and identify successful case studies, if any,
within the steel sector.
4. Franchised Direct Sales Model: Explore the concept of company owned/franchised
direct sales as an alternative distribution channel. Investigate the feasibility of
establishing a network of franchisees / Own Stores to directly sell TMT steel bars to
customers.
5. Technology Infrastructure: Evaluate the technological requirements for
implementing e-commerce sales channels and franchised direct sales. Towards the end
of the project, Identify the necessary software, hardware, and IT infrastructure needed
to support online transactions, inventory management, order fulfillment, and customer
service.
6. Regulatory and Legal Considerations: Identify any specific regulations related to e-
commerce transactions and franchising agreements governing the sale and distribution
of TMT steel bars.
7. Financial Analysis and Risk Assessment: Conduct a basic financial feasibility
analysis to determine the investment required for implementing alternate sales
channels, including initial setup costs, ongoing operational expenses, and potential
revenue streams from e-commerce sales and franchise partnerships. Also, identify
potential risks associated with implementing alternate sales channels for TMT steel
bars.
8. Next Steps / Work Plan: Outline the next steps in the process, including data
collection, analysis methodologies, and timeline for completion.
By addressing these key points in the initial approach paper, you can lay a solid foundation
for conducting a comprehensive feasibility study on implementing alternate sales channels
for TMT steel bars.