GOOD DAY!

LESSON 1
COMMUNICATION: GENESIS AND CONCEPT
WHAT IS COMMUNICATION?
WHY COMMUNICATION
IS IMPORTANT?
 LESSON 1 – COMMUNICATION: GENESIS AND CONCEPT
DISTINCT PHASES OF HUMAN COMMUNICATION

VERBAL COMMUNICATION
PRINTING ERA

WRITTEN COMMUNICATION TELECOMMUNICATION

LESSON 1 – COMMUNICATION: GENESIS AND CONCEPT
WHAT IS COMMUNICATION?

• Came from the Latin word “Communis” – common.

• Refers to transmission or exchanging of
information.
• Information and Communication are two
interlinked terms.
LESSON 1 – COMMUNICATION: GENESIS AND CONCEPT
WHAT IS COMMUNICATION?

VERB
• To exchange thoughts, feelings, information;
• To know;
• To make common
• To have a sympathetic relationship
LESSON 1 – COMMUNICATION: GENESIS AND CONCEPT
WHAT IS COMMUNICATION?

NOUN
• To exchange symbols, common messages, information;
• The process of exchange between individuals through a
common system of symbols
• Art of expressiong ideas
• And the science of transmitting information
LESSON 1 – COMMUNICATION: GENESIS AND CONCEPT
TYPES COMMUNICATION
LESSON 1 – COMMUNICATION: GENESIS AND CONCEPT
TYPES COMMUNICATION

It refers to the use of signs, signals and

symbols.
These are related components of non-
vocal communication process which
Non-vocal are found in all know cultures
Communication
LESSON 1 – COMMUNICATION: GENESIS AND CONCEPT
TYPES COMMUNICATION

It refers to any form of communication

that uses human vocal chords.

Vocal
Communication
LESSON 1 – COMMUNICATION: GENESIS AND CONCEPT
TYPES COMMUNICATION

Nonverbal communication is the

transfer of information through body
language, facial expressions,
gestures, created space and more.
Non-verbal
Communication
LESSON 1 – COMMUNICATION: GENESIS AND CONCEPT
TYPES COMMUNICATION

Verbal communication is the use of

words to share information with other
people. It can therefore include both
spoken and written communication.
Verbal
Communication
LESSON 1 – COMMUNICATION: GENESIS AND CONCEPT
TYPES COMMUNICATION

Intrapersonal communication is the

process of understanding and
communicating with your own
thoughts, feelings, needs, and
Intrapersonal emotions.
Communication
LESSON 1 – COMMUNICATION: GENESIS AND CONCEPT
TYPES COMMUNICATION

Interpersonal communication is the

process of exchange of information,
ideas and feelings between two or
more people through verbal or non-
Interpersonal verbal methods.
Communication
LESSON 1 – COMMUNICATION: GENESIS AND CONCEPT
TYPES COMMUNICATION

Group communication is the act

of sending and receiving messages
to multiple members of a group.
Group
Communication
LESSON 1 – COMMUNICATION: GENESIS AND CONCEPT
TYPES COMMUNICATION

Public communication is sender focused and

typically occurs when one person conveys
information to an audience. Mass communication
occurs when messages are sent to large
audiences using print or electronic media.
Public or Mass
Communication
LESSON 1 – COMMUNICATION: GENESIS AND CONCEPT
WHAT IS COMMUNICATION?

COMMUNICATION
IS A PROCESS
LESSON 1 – COMMUNICATION: GENESIS AND CONCEPT
BASIC ELEMENTS OF
COMMUNICATION PROCESS
LESSON 1 – COMMUNICATION: GENESIS AND CONCEPT
BASIC ELEMENTS OF
COMMUNICATION PROCESS

It is the point at which the

SOURCE message originates. Initiator of
information.
LESSON 1 – COMMUNICATION: GENESIS AND CONCEPT
BASIC ELEMENTS OF
COMMUNICATION PROCESS

May be in the form of written or

MESSAGE
printed text…
LESSON 1 – COMMUNICATION: GENESIS AND CONCEPT
BASIC ELEMENTS OF
COMMUNICATION PROCESS

It is the intended target of the

DESTITATION message. Destination could be an
individual or a group, or a mob.
LESSON 1 – COMMUNICATION: GENESIS AND CONCEPT
COMMUNICATION PROCESS
MODEL
 LESSON 2
COMMUNICATION MODELS
LESSON 2 – COMMUNICATION MODELS
SHANNON AND WEAVER’S
COMMUNICATION MODEL
LESSON 2 – COMMUNICATION MODELS
LASWELL’S COMMUNICATION
MODEL
LESSON 2 – COMMUNICATION MODELS

LASWELL’S
COMMUNICATION
MODEL
LESSON 2 – COMMUNICATION MODELS
ARISTOTLE’S COMMUNICATION
MODEL
LESSON 2 – COMMUNICATION MODELS
BERLOS’S COMMUNICATION MODEL
 LESSON 3
THE NATURE OF LISTENING
LESSON 3 – THE NATURE OF LISTENING

WHAT IS LISTENING?
LESSON 3 – THE NATURE OF LISTENING
LESSON 3 – THE NATURE OF LISTENING
 LESSON 3 – THE NATURE OF LISTENING

BROOK’S LISTENING MODEL

LESSON 3 – THE NATURE OF LISTENING

STAGE 1: HEARING
LESSON 3 – THE NATURE OF LISTENING
STAGE 2: IDENTIFYING AND RECOGNIZING
LESSON 3 – THE NATURE OF LISTENING

STAGE 3: AUDING
LESSON 3 – THE NATURE OF LISTENING
TYPES OF LISTENING : ACTIVE OR ATTENTIVE LISTENING
LESSON 3 – THE NATURE OF LISTENING
TYPES OF LISTENING : PASSIVE LISTENING
LESSON 3 – THE NATURE OF LISTENING
TYPES OF LISTENING : ANALYTICAL OR CRITICAL
LESSON 3 – THE NATURE OF LISTENING
TYPES OF LISTENING : APPRECIATIVE LISTENING
 BARRIERS
TO
EFFECTIVE LISTENING