AI in Tim Hortons

With its use of technology, Tim Horton’s, a well-known Canadian coffee and fast-
food chain, has launched a number of innovative services that are highly appealing to
consumers. Some of the examples of existing intelligent services are -

1. Mobile Application: Tim Horton’s has an app that works with the Apple Store and
the Android operating systems. Those who are in a hurry may use the programme to
order meals in advance, pay for it, and pick it up on time. This saves time waiting in
the lengthy queue. In addition to appealing deals, the app now has a Tim's Word
Challenge where users may play the game and collect awards that can be redeemed
for more orders.

2. Loyalty/ Rewards Program: Every time a customer orders anything from the
menu, they may scan a code in the Tim Horton's smartphone to earn points. One can
exchange points for a complimentary drink of any size or a breakfast item after they
reach a particular number. Customers are encouraged to return to the store because of
this point system, which boosts sales.

3. Digital Menu: Tim Horton’s keeps their digital menu attractive and updated in real
time. It gets very convenient for customers to see the prices, calories and upcoming
promotion or any seasonal menus.

4. Delivery Service: For customers who would rather have their food delivered right
to their door, Tim Horton’s works with outside delivery firms like Uber Eats to offer
easy delivery choices.

5. Digital Kiosk: Self-ordering kiosks allow customers to peruse the menu,

personalize their orders, and make payments without having to speak to a cashier at
some Tim Horton’s locations.

These innovative products and services make use of technology to increase consumer
convenience, expedite business processes, and improve Tim Hortons eating
experiences overall.

APP SERVICES

Tim Horton’ s has updated the appearance and feel of their mobile app with the goal
of improving the online consumer experience. The upgraded version promises a
smooth user experience with its increased functionality and svelte style. Customers
can explore the menu, customize their orders, and place them with just a few clicks
because to the app's emphasis on simplicity and ease of use. One of the main features
of the redesigned app is its enhanced customizability. With customization, consumers
can choose the amount of sweetness in their coffee and the amount of cheese in their
sandwich, down to the last detail. Because Tim Horton’s is so adaptable, it can
customize every order according to the tastes and preferences of a wide range of
customers.

Also, the redesigned app places a high priority on security, safeguarding user data and
transactions. Due to the increasing frequency of data breaches in the digital age, Tim
Horton’s is committed to protecting its customers' sensitive data. While making
online purchases, consumers can be confident that the app uses sophisticated
encryption technologies and rigorous verification procedures. With the new software,
not only are orders improved, but convenience features are also included to facilitate
the process. You can save your favourite orders to make reordering easy, saving you
from having to enter your preferences every time. With the app, customers can follow
the status of their orders, as well as expected pickup times, every step of the way.
(Hortons, 2023)

In summary, Tim Horton’s updated app has a lot more features than its previous
digital strategy. The app attempts to satisfy the changing demands of today's tech-
savvy customers by placing a high priority on security, customization, and user
experience. With only a few touches on their mobile device, users can now enjoy a
smooth ordering experience for their midday snack or morning coffee run.

Hortons, T. (2023, February 27). Tim Hortons introduces a new look and feel for the

Tims app. Tims Hortons Newsroom. http://news.timhortons.ca/tim-hortons-

introduces-a-new-look-and-feel-for-the-tims-app/

AI Pilot for Recycling Educational Purposes at Timmies

Tim Horton’s is attempting to improve sustainability standards and educate customers

by using artificial intelligence (AI) into its recycling initiatives. The programme, led
by Intuitive AI, entails the installation of recycling technology aided by AI at specific
Tim Horton’s outlets. A smart device in the form of this innovative device guides
users through the recycling process, ensuring garbage is disposed of properly. The
system recognizes different kinds of recyclable materials using computer vision and
machine learning algorithms and provides consumers with immediate feedback.
Customers are prompted to divide their garbage into the right containers by means of
clear prompts and visual signals, which promote suitable recycling behaviours.
Tim Horton’s pilot program promotes environmental stewardship and trash reduction
in the community. The startup aims to educate clients about ethical trash management
while also streamlining the recycling process by utilizing artificial intelligence.
Through interactive and interesting experiences, customers are empowered to
contribute to the protection of the environment for future generations. Additionally,
Tim Horton’s use of AI-assisted recycling technologies is consistent with its
commitment to sustainability and corporate social responsibility. In order to reduce its
environmental impact, the company utilizes state-of-the-art solutions throughout its
operations. (Techouver, 2023)

Intuitive AI and Tim Horton’s will continue to assess the pilot programme's progress
and examine ways of growing it. The organization aims to revolutionize recycling
procedures and stimulate constructive change both inside and outside of its
community by utilizing AI technology. Tim Horton’s hopes to set the standard for a
more sustainable future for all by fostering innovation, teamwork, and education.

Techouver. (2023, February 25). Intuitive AI’s Recycling Technology Is Being Tested

At Tim Hortons. Techcouver.com. https://techcouver.com/2021/11/02/intuitive-ais-ai-

assisted-recycling-technology-is-being-tested-at-tim-hortons/