Conversion Rate Optimization

FORMULAS + DEFINITIONS

CONVERSION RATE AVERAGE ORDER VALUE

(Conversions / Visitors) * 100 Revenue / Total Orders

BENCHMARKING FRICTION

Process of measuring the performance Level of difficulty users face when

of a company’s conversion rate against browsing through your website. Tools to
its industry’s. Sample sites: IRP understand user experience: Qualaroo,
Commerce, Shippy Pro. UserTesting, HotJar and FullStory.

MARKETING FUNNEL ACCESSIBILITY

Consumer focused model that illustrates Defines users' ability to use your site.
the theoretical customer journey You should accommodate the needs of
towards the purchase of a product or all potential users, be they disabled or
service. anyone facing situational barriers.

HOMEPAGE LANDING PAGE

The introductory page of a website, Standalone web page created with one
typically serving as a table of contents goal in mind. In Google Analytics it's the
for the site. first page in a session. Tool to build
landing pages: Leadpages;

©RITA CIDRE, 2020