The Most Attractive

Employers
in Mexico

STUDENTS 2021
 Countries where we conduct our studies

Map of Sweden*

Universum
Canada UK* Russia*
Germany
France* *
United States

Rankings
Spain
China

Mexico
India
Thailand

Colombia Saudi Arabia

Brazil Singapor
e
The results of Universum’s Student Survey
Australia
pinpoint how talent perceive employers in your
South Africa*
Chile
country.
Argentina
The research functions as a basis for decision-
making when choosing target groups, messages
and channels for future employer branding And these Austria Hong Kong Philippines Taiwan
campaigns. Moreover, it can be used as a control Czech Republic Ireland* Poland Turkey*

instrument for measuring the appeal an Denmark* Italy* Portugal United Arab Emirates
Egypt Netherlands* Romania
organization has over its specific target groups.
Finland* Norway* Switzerland*

*Professional rankings are also available in these countries

2
Proud 550+
Corporate
130+
Countries

member of members

ESOMAR
Universum is a corporate member
of ESOMAR, the global voice of data, 6,000 40,000
research and insights community. Individual Professionals
Our membership denotes that we members represented
abide by ESOMAR code of conduct.

ESOMAR is a not-for-profit
organisation that promotes the
value of market, opinion and social
research and data analytics.

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4
 About us
We shape Employer Branding

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5
 Field Period

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50,583 165 136 193,878

STUDENTS UNIVERSITIES AREAS OF EVALUATIONS
STUDY

14,715 15,939 2,533 9,746

Business Engineering/IT Natural Sciences Humanities/Liberal
Arts/Education/Law

7,650
Health/Medicine

6
 Business
The Most Attractive Employers of2021
1 Google 26 Grupo Carso 51 Johnson & Johnson 76 Bayer
2 Amazon 27 ZARA 52 KPMG 77 British American Tobacco
3 BBVA 28 J.P. Morgan 53 Grupo México 78 Kellogg
4 Gobierno Federal 29 Nestlé 54 Boston Consulting Group (BCG) 79 Uber
5 Walt Disney Company 30 Banorte 55 Sony 80 Kimberly-Clark
6 Grupo BMV (Bolsa Mexicana de Valores) 31 PepsiCo 56 Pfizer 81 Bachoco
7 Netflix 32 Deloitte 57 Procter & Gamble (P&G) 82 Mondelēz International
8 Nike 33 Televisa 58 Grupo Lala 83 Honeywell
9 The Coca-Cola Company 34 HSBC 59 PwC (PricewaterhouseCoopers) 84 Colgate-Palmolive
10 Aeroméxico 35 Grupo Santander 60 McKinsey & Company 85 Philip Morris International
11 Microsoft 36 Toyota 61 Continental 86 GE - General Electric
12 Pemex 37 H&M 62 Arca Continental 87 Hewlett Packard Enterprise
13 Grupo Bimbo 38 Cemex 63 EY (Ernst & Young) 88 LG
14 Audi 39 Huawei 64 Unilever 89 The Home Depot
15 BMW Group 40 Grupo Salinas 65 AXA Seguros 90 Fiat Chrysler Automobiles (FCA)
16 Grupo Modelo 41 IBM 66 Ferrero 91 Lenovo
17 FEMSA 42 TV Azteca 67 Scotiabank Inverlat 92 Dell Technologies
18 Volkswagen 43 Mazda 68 Intel 93 Johnson Controls
19 Citibanamex 44 Liverpool 69 John Deere 94 América Móvil
20 Samsung 45 Daimler/Mercedes-Benz 70 Bosch 95 Oracle
21 HEINEKEN 46 General Motors 71 Ternium 96 Danone
22 CFE (Comisión Federal de Electricidad) 47 Ford Motor Company 72 Mars 97 Delphi Technologies
23 L'Oréal Group 48 Walmart 73 SAP 98 Siemens
24 Facebook 49 Inbursa 74 AT&T 99 Whirlpool
7
25 Volaris 50 Honda 75 MetLife 100 Caterpillar
 Engineering/IT
The Most Attractive Employers of2021
1 Google 26 Nestlé 51 Schneider Electric 76 TV Azteca
2 Microsoft 27 Huawei 52 L'Oréal Group 77 Unilever
3 Pemex 28 Walt Disney Company 53 Honeywell 78 Ferrero
4 Audi 29 Mazda 54 Volaris 79 Acciona
5 CFE (Comisión Federal de Electricidad) 30 Grupo Carso 55 Continental 80 Halliburton
6 Volkswagen 31 Honda 56 Lenovo 81 Bachoco
7 Amazon 32 Nike 57 Bombardier 82 Mexichem
8 Gobierno Federal 33 Caterpillar 58 Procter & Gamble (P&G) 83 Whirlpool
9 BMW Group 34 Bosch 59 Grupo BMV (Bolsa Mexicana de Valores) 84 Softtek
10 Cemex 35 GE - General Electric 60 Festo 85 Johnson Controls
11 Intel 36 Cisco Systems 61 AT&T 86 Liverpool
12 General Motors 37 FEMSA 62 Schlumberger 87 ZARA
13 Ford Motor Company 38 BBVA 63 Monsanto 88 Kellogg
14 IBM 39 Daimler/Mercedes-Benz 64 Walmart 89 Uber
15 Samsung 40 Sony 65 LG 90 McKinsey & Company
16 Grupo Modelo 41 Oracle 66 Colgate-Palmolive 91 Kimberly-Clark
17 Toyota 42 Bayer 67 Grupo Salinas 92 H&M
18 The Coca-Cola Company 43 Ternium 68 Hewlett Packard Enterprise 93 HSBC
19 Aeroméxico 44 John Deere 69 The Home Depot 94 Deloitte
20 HEINEKEN 45 Johnson & Johnson 70 Citibanamex 95 ExxonMobil
21 Netflix 46 Grupo México 71 Delphi Technologies 96 Banorte
22 Grupo Bimbo 47 PepsiCo 72 Fiat Chrysler Automobiles (FCA) 97 Boston Consulting Group (BCG)
23 Siemens 48 Empresas ICA 73 Danone 98 J.P. Morgan
24 Pfizer 49 Dell Technologies 74 BASF 99 Merck
8
25 Facebook 50 Grupo Lala 75 Televisa 100 Inbursa
Natural Sciences
The Most Attractive Employers of2021
1 Pfizer 26 Bachoco
2 Gobierno Federal 27 Roche
3 Google 28 PepsiCo
4 Bayer 29 Citibanamex
5 Pemex 30 Facebook
6 Microsoft 31 Colgate-Palmolive
7 Nestlé 32 FEMSA
8 BBVA 33 Merck
9 Johnson & Johnson 34 MetLife
10 Grupo Modelo 35 Danone
11 Amazon 36 Grupo México
12 Grupo BMV (Bolsa Mexicana de Valores) 37 AXA Seguros
13 The Coca-Cola Company 38 HSBC
14 Monsanto 39 Huawei
15 HEINEKEN 40 Audi
16 Grupo Lala 41 Unilever
17 L'Oréal Group 42 Banorte
18 IBM 43 Procter & Gamble (P&G)
19 Grupo Bimbo 44 Volkswagen
20 CFE (Comisión Federal de Electricidad) 45 Grupo Santander
21 Intel 46 Inbursa
22 Aeroméxico 47 J.P. Morgan
23 Netflix 48 Naturgy
24 Samsung 49 Cemex
9
25 Walt Disney Company 50 Mexichem
Humanities/Liberal Arts/Education/Law
The Most Attractive Employers of2021
1 Gobierno Federal 26 BMW Group 51 Honda
2 Google 27 Grupo Modelo 52 MetLife
3 Netflix 28 Volkswagen 53 General Motors
4 Walt Disney Company 29 Citibanamex 54 AT&T
5 Amazon 30 Liverpool 55 Ferrero
6 Nike 31 Volaris 56 J.P. Morgan
7 Microsoft 32 FEMSA 57 Intel
8 BBVA 33 Cemex 58 Deloitte
9 Aeroméxico 34 Grupo México 59 IBM
10 Televisa 35 HEINEKEN 60 AXA Seguros
11 Pemex 36 Nestlé 61 Bayer
12 TV Azteca 37 Banorte 62 Uber
13 The Coca-Cola Company 38 Huawei 63 Boston Consulting Group (BCG)
14 Facebook 39 Pfizer 64 British American Tobacco
15 CFE (Comisión Federal de Electricidad) 40 Toyota 65 Lenovo
16 Grupo BMV (Bolsa Mexicana de Valores) 41 Grupo Santander 66 LG
17 Samsung 42 Mazda 67 Philip Morris International
18 H&M 43 Inbursa 68 Unilever
19 Grupo Carso 44 PepsiCo 69 Caterpillar
20 ZARA 45 HSBC 70 Empresas ICA
21 Sony 46 Walmart 71 Bosch
22 Audi 47 Ford Motor Company 72 Dell Technologies
23 L'Oréal Group 48 Johnson & Johnson 73 Procter & Gamble (P&G)
24 Grupo Salinas 49 Daimler/Mercedes-Benz 74 Ternium
10
25 Grupo Bimbo 50 The Home Depot 75 Arca Continental
Health/Medicine
The Most Attractive Employers of2021
1 Gobierno Federal 26 HEINEKEN
2 Pfizer 27 Grupo Salinas
3 Pemex 28 TV Azteca
4 Google 29 Grupo Modelo
5 Bayer 30 Samsung
6 Walt Disney Company 31 FEMSA
7 Netflix 32 Volaris
8 Johnson & Johnson 33 PepsiCo
9 Nestlé 34 ZARA
10 Nike 35 Volkswagen
11 The Coca-Cola Company 36 Grupo Carso
12 Amazon 37 Kellogg
13 Aeroméxico 38 H&M
14 MetLife 39 Danone
15 Colgate-Palmolive 40 Bachoco
16 Grupo Bimbo 41 AXA Seguros
17 Microsoft 42 Procter & Gamble (P&G)
18 L'Oréal Group 43 Grupo México
19 Grupo Lala 44 BMW Group
20 CFE (Comisión Federal de Electricidad) 45 Liverpool
21 Televisa 46 Merck
22 BBVA 47 Grupo BMV (Bolsa Mexicana de Valores)
23 Facebook 48 Unilever
24 Audi 49 Walmart
11
25 Roche 50 Huawei
Business
The Most Attractive Employers of 2021

2021 2020 2019 2018

1 Google 1 Google 1 Google 1 Google

Walt Disney Walt Disney

2 Amazon 2 Company 2 Company 2 Gobierno Federal

The Coca-Cola
3 BBVA 3 Gobierno Federal 3 Gobierno Federal 3 Company

Grupo BMV (Bolsa Grupo BMV (Bolsa

4 Gobierno Federal 4 Mexicana de Valores) 4 Mexicana de Valores) 4 Aeroméxico

Walt Disney The Coca-Cola The Coca-Cola

5 Company 5 Company 5 Company 5 BBVA

12
Engineering/IT
The Most Attractive Employers of 2021

2021 2020 2019 2018

1 Google 1 Google 1 Google 1 Google

2 Microsoft 2 Microsoft 2 Microsoft 2 Pemex

3 Pemex 3 Pemex 3 Pemex 3 Microsoft

4 Audi 4 Audi 4 Audi 4 Audi

CFE (Comisión
5 Federal de
Electricidad)
5 Gobierno Federal 5 Volkswagen 5 Volkswagen

13
Natural Sciences
The Most Attractive Employers of 2021

2021 2020 2019 2018

1 Pfizer 1 Gobierno Federal 1 Gobierno Federal 1 Gobierno Federal

2 Gobierno Federal 2 Bayer 2 Bayer 2 Bayer

3 Google 3 Google 3 Pemex 3 Pemex

4 Bayer 4 Pemex 4 Google 4 Google

The Coca-Cola
5 Pemex 5 Company 5 Nestlé 5 Monsanto

14
Humanities/Liberal Arts/Education/Law
The Most Attractive Employers of 2021

2021 2020 2019 2018

1 Gobierno Federal 1 Gobierno Federal 1 Gobierno Federal 1 Gobierno Federal

2 Google 2 Google 2 Google 2 Google

Walt Disney Walt Disney

3 Netflix 3 Company 3 Company 3 Facebook

Walt Disney
4 Company 4 Nike 4 Pemex 4 Microsoft

The Coca-Cola
5 Amazon 5 Facebook 5 Aeroméxico 5 Company

15
Health/Medicine
The Most Attractive Employers of 2021

2021 2020 2019 2018

1 Gobierno Federal 1 Gobierno Federal 1 Gobierno Federal 1 Gobierno Federal

2 Pfizer 2 Pemex 2 Pemex 2 Pemex

3 Pemex 3 Google 3 Bayer 3 Google

4 Google 4 Bayer 4 Google 4 Bayer

Walt Disney Walt Disney

5 Bayer 5 Company 5 Company 5 Pfizer

16
 Top preferences
2021
Professional training and
1 development
2 Secure employment
Good reference for future
3 career
4 High future earnings
Opportunities for
5 international
travel/relocation
10
6 Innovation
7 Competitive base salary
Clear path for
8 advancement
Leaders who will support
9 my development
A creative and dynamic
work environment
2020
Professional training and
1 development
2 Secure employment
3 High future earnings
Good reference for future
4 career
Opportunities for
5 international
travel/relocation
2019
Professional training and
1 development
2 Leadership opportunities
3 Innovation
Opportunities for
4 international
travel/relocation
Leaders who will support
5 my development
17
 Top preferences per gender
2021
Female
Professional training and
1 development
2 Secure employment
Good reference for future
3 career
Opportunities for
4 international
travel/relocation
Clear path for
5 advancement
Male
Professional training and
1 development
2 Secure employment
3 High future earnings
4 Innovation
Good reference for future
5 career
2020
Female Male
Professional training and Professional training and
1 development 1 development
2 Secure employment 2 High future earnings
Opportunities for
3 international
travel/relocation
3 Innovation
Good reference for future
4 career 4 Secure employment
Good reference for future
5 High future earnings 5 career
18
 Top preferred industries

Overall
Arts, Entertainment and
25%
Recreation
Arts, Entertainment and Recreation 20%
Education 21%
Education 19%
Hospital and Health Care 18%
Banking 18%

Health, Wellness and Fitness 17%

Automotive 17%
Fashion, Accessories and
Market Research 16% 17%
Luxury Goods

Telecommunication and Networks 14%

Automotive 25%
Hospital and Health Care 14%

Internet Content and Information Video Game 21%

14%

Audiovisual and Multimedia 14% Banking 20%

Video Game Computer Software and

13% 19%
Technology

Arts, Entertainment and

17% 19
Recreation
 19,819
MXN

Expected
monthly 22,171
MXN
18,241
MXN
salary
Female students are expecting 18% less
salary than male students

20
Universum’s Universum provides analytics and data relevant to your brand’s
positioning when it comes to attracting talent. Universum’s

Analytics Analytics solutions help employers better understand:

Solutions Their
recruitment
funnel
Talent’s
perception of
you

Today, through building the most

extensive career preference data set in Why and to
the world, we are able to offer companies Competitors whom you are
unique insights into their employer losing talent to
brand’s positioning among talent.

Using a data-driven approach to Employer Communication

Branding means that you will be able to Industry
channels you benchmarks
attract more relevant talent to your should focus on
company.

Read more here >>

21
 Virtual Event

2021 Most Attractive

Employers in LatAm
Join us on August 26th for a virtual session covering:

• Main findings of 2021 Universum Talent Survey in LatAm.

• Changes in talent’s preferences due to Covid-19.
• Interviews with leading employers in the region,
recommendations and best practices.
• Ranking of the Most Attractive Employers in LatAm: Mexico,
Colombia, Argentina and Chile.

Register here
22
 Reach out to our team:

Laura
Jaramillo
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Lina
Osorio
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Do you want to be among the top considered )(,"%*/*$(*+#,(-.$/#'0)*1")%2*'

companies?
Make sure you have a data-driven Employer Brand
strategy in place.
Our data will allow you to drive these strategies
and help you improve.