Week 1: CRM and Marketing Overview

Unit 1: Introduction to SAP Business ByDesign

and ByDesign CRM
Introduction to SAP Business ByDesign and ByDesign CRM
SAP Business ByDesign – The platform that growing businesses trust

Supplier Suite in a Box Built for Growth

Built-In Analytics, Cross-Topics & Solution

Extensions
Insightful Continuous Innovation
© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 2
Introduction to SAP Business ByDesign and ByDesign CRM
SAP Business ByDesign – Flexibility to adapt and extend

© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 3

Introduction to SAP Business ByDesign and ByDesign CRM
19 SAP delivered countries and 11 languages & many more partner country versions. Deployed in 135 countries.

SAP delivered countries SAP pre-localized SAP tax basic

Australia France Denmark Enhances tax basic by: ▪ More than 100 countries
▪ Default country scoping ▪ Basic tax codes
Austria Germany Switzerland ▪ Additional tax codes ▪ Tax number validation
▪ Withholding tax (if applicable) ▪ Generic tax return
Belgium Netherlands Italy
▪ Customer-facing forms
Examples of Partner
Canada New Zealand India ▪ Country specifics (if applicable)
and Customer Localizations
China South Africa Spain Algeria Norway Sweden
Chile Malaysia Portugal
Japan UK Egypt Finland Lithuania
Colombia Morocco Taiwan
Mexico U.S. Morocco Latvia Estonia
Costa Rica Nigeria Tanzania
Kuwait Greece Hong Kong
Ghana Peru Thailand
Romania UAE Thailand
Indonesia Philippines UAE
Israel* Malaysia Singapore South Korea*
Bolivia Poland Vietnam
*Under controlled availability and roadmap plan *In process not in scope yet

11 languages supported: German, English, French, Simplified Chinese, Spanish, Italian, Japanese, Dutch (UI only), Portuguese, Polish, Korean, Hebrew (1805)
© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 4
 AWARENESS CHANGE
ADDRESS
CONSIDERATION
CONTACT
USE
SOCIAL CENTER
PRINT ?
SUPPORT
WEB DIGITAL ADS EMAIL PORTAL
DISCOVER RECEIVE POST MAKE
NEED OFFER WEB REVIEW PAYMENT
SHOP
JOIN
WORD OF CONTACT GROUPS
TV MOUTH CENTER
TRACK SETUP
ORDER PHONE
ADVOCACY
RETAIL
SOCIAL STORE
SHOP & RECEIVE
?
RESEARCH BRANDED
BUY PACKAGE ACTION
COMMUNITY
?
SEARCH WEB SUPPORT CONTACT
KW/ADS SHOP CENTER
ACTION MISSING
PORTAL
NETWORK
REVIEWS ITEM ISSUE RETAIL
STORE
PHONE RESTART
RESTART
CONTACT DAMAGE SERVICE
SERVICE
CENTER
INTEREST
WEB
SHOP
RETAIL
STORE
DECISION
BILLING TERMINATE RECEIVE
ISSUE SERVICE OFFER
REFER
REFER
CONTACT FRIENDS
FRIENDS
SOCIAL CENTER
USE
Customers choose their own way
EMAIL WORD OF
MOUTH

SOCIAL
ADVOCACY
One customer.
Many journeys.
Infinite possibilities.
 Introduction to SAP Business ByDesign and ByDesign CRM
End-to-end marketing, commerce, sales, and service for midsize enterprises

KEY INNOVATIONS
▪ SAP Business ByDesign is the digital core for marketing, sales, and service front and back office
▪ Digital core for an integrated customer journey covering the complete process from first customer interaction to order execution
▪ Organizations benefit from a minimized TCO by end-to-end business processes designed across departmental boundaries

End-to-End Customer Engagement and Commerce

Presales Order/ Execution Aftersales
Customer Marketing
e.g. Opportunity Contract e.g. Delivery
Invoicing
Service Product & Service
Delivery
Consumer (B2C)
3rd Party Product
Business (B2B)
Commerce Project-based Service
Partner (B2B2C)
Productized Service

© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 9

Introduction to SAP Business ByDesign and ByDesign CRM
End-to-end customer engagement
Marketing & presales
communication
▪ Marketing
Service execution project-based communication
& productized ▪ Activity & lead
▪ Standard services management
(e.g. facility management) ▪ Mobile & groupware
▪ Field service & repair integration
▪ In-house repair with customer returns

Low-touch sales &

Collaboration
commerce integration
Invoicing ▪ Short sales cycles / high volume of customers
Analytics ▪ Internet sell from stock & service (order)
▪ Point-of-Sales
▪ Over-the-counter sales

High-touch sales
▪ Long sales cycles / low volume of customers
▪ Manual sell from stock for complex products
▪ Manual selling service for e.g. projects or
standardized services
© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 10
Introduction to SAP Business ByDesign and ByDesign CRM
Training material and support

Enablement Material Built-in Help Center ByDesign Community

▪ 3rd Edition, Business ByDesign

LEVEL 1 Video Training
 On YouTube

LEVEL 2 ▪ openSAP courses for

PDI, Analytics, FIN, SCM, Project
based Services, and CRM
 https://open.sap.com

▪ Detailed material on SCM, CRM,

LEVEL 3 PRO, etc. on YouTube
 Level 3 on Partner Edge
 Level 3 on YouTube Share know-how, get help and keep
your SAP Business ByDesign skills up
to date
Get context sensitive https://www.sap.com/community/topic/
information business-bydesign.html

© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 11

Introduction to SAP Business ByDesign and ByDesign CRM
Support portal

Further Resources @
SAP’s Support Portal
▪ Knowledge Base Articles
▪ Meet the Expert Seminar Recordings
▪ Questions & Blogs
▪…

© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 12

Thank you.
Contact information:

open@sap.com
Follow all of SAP

www.sap.com/contactsap

© 2018 SAP SE or an SAP affiliate company. All rights reserved.

No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of
SAP SE or an SAP affiliate company.
The information contained herein may be changed without prior notice. Some software products marketed by SAP SE and its
distributors contain proprietary software components of other software vendors. National product specifications may vary.
These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or
warranty of any kind, and SAP or its affiliated companies shall not be liable for errors or omissions with respect to the materials.
The only warranties for SAP or SAP affiliate company products and services are those that are set forth in the express warranty
statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional
warranty.
In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or
any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation,
and SAP SE’s or its affiliated companies’ strategy and possible future developments, products, and/or platforms, directions, and
functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason
without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or
functionality. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ
materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, and they
should not be relied upon in making purchasing decisions.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered
trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. All other product and service names
mentioned are the trademarks of their respective companies.
See www.sap.com/corporate-en/legal/copyright/index.epx for additional trademark information and notices.