MARKETING MIX

IN RELATION TO THE
BUSINESS OPPORTUNITY
What is Market
Research?
What are the Methods that we
use in Market Research?
 Think of words or terms that are related to the topic that
Find the P’s starts with letter P , find the words in the grid below.
 GOALS AND
OBJECTIVES
AT THE END OF THE SESSION,
LEARNERS ARE EXPECTED TO:

Recognize the
Discuss the importance of
Concept of Present and
marketing mix explain
Marketing Mix in in the
relation to the elaborately the
development of meaning of 7 P’s
business marketing
opportunity; of Marketing
strategy; and Mix with class.
MARKETING
MIX
Marketing Mix is a set of
controllable and connected
variables that a company gather to
satisfy a customer better than its
competitor.

It is also known as the “Ps” in

marketing. Originally, there were
only 4Ps but the model has been
continually modified until it
became 7P’s.
 7 P’S OF
MARKETING
01 PRODUCT MIX
02 PLACE
03 PRICE
04 PROMOTION
05 PEOPLE
06 PACKAGING
07 POSITIONING
01 7 P’S OF
MARKETING
MIX

PRODUCT
 PRODUCT
PRODUCT REFERS TO ANY 01
GOODS OR SERVICES THAT
02
ARE PRODUCED TO MEET
THE CONSUMERS’ WANTS,
TASTES AND PREFERENCES.

WHAT ARE THE RANGE

OF PRODUCTS?
PRODUCT
Business Goods,
Consumer Goods, &
Services
02 7 P’S OF
MARKETING
MIX

PLACE
PLACE
THIS INVOLVES
ASPECTS SUCH AS
LOCATION, LOOK
AND FEEL OF THE
PLACE, AND EASE OF
ACCESS.
03 7 P’S OF
MARKETING
MIX

PRICE
THE PRICE IS A SERIOUS
COMPONENT OF THE
MARKETING MIX.
IN THE NARROWEST
SENSE, PRICE IS THE
VALUE OF MONEY IN
EXCHANGE FOR A
PRODUCT OR SERVICE.
04 7 P’S OF
MARKETING
MIX

PROMOTION
 how and
where does
marketing
take place?
PROMOTION REFERS TO THE COMPLETE
SET OF ACTIVITIES, WHICH
COMMUNICATE THE PRODUCT, BRAND
OR SERVICE TO THE USER. THE IDEA IS
TO ATTRACT PEOPLE TO BUY YOUR
PRODUCT OVER OTHERS. ADVERTISING,
PERSONAL SELLING, SALES
PROMOTION, DIRECT MARKETING, AND
SOCIAL MEDIA ARE EXAMPLES OF
PROMOTION.
05 7 P’S OF
MARKETING
MIX

PEOPLE
YOUR TEAM, A STAFF THAT MAKES IT
HAPPEN FOR YOU, YOUR AUDIENCE, AND
YOUR ADVERTISERS ARE THE PEOPLE IN
MARKETING. THIS CONSISTS OF EACH
PERSON WHO IS INVOLVED IN THE
PRODUCT OR SERVICE WHETHER
DIRECTLY OR INDIRECTLY.
06 7 P’S OF
MARKETING
MIX

PACKAGING
PACKAGING REFERS TO THE OUTSIDE
APPEARANCE OF A PRODUCT AND HOW IT
IS PRESENTED TO THE CUSTOMERS. THE
BEST PACKAGING SHOULD BE ATTRACTIVE
ENOUGH AND COST EFFICIENT FOR THE
CUSTOMERS.
07 7 P’S OF
MARKETING
MIX

POSITIONING
POSITIONING REFERS
TO A PROCESS USED BY
MARKETERS TO CREATE
AN IMAGE IN THE MINDS
OF A TARGET MARKET.
QUESTIONS?
WHY DO YOU THINK THEY NEEDED
TO ADD THE OTHER 3 ELEMENTS
(NAMELY: PEOPLE, PACKAGING,
AND POSITIONING) IN MARKETING
MIX?
ACTIVITY
PASTE THE P’S (INDIVIDUAL ACTIVITY)
LOOK FOR NEWSPAPERS OR MAGAZINES. FIND AND
IDENTIFY PICTURES RELATED TO THE P’S IN
MARKETING MIX. CUT OUT THE PICTURES, SORT AND
PASTE THEM ON THE BOX, THEN WRITE A SHORT
DESCRIPTION ON THE LINE NEXT TO THE PICTURE.
 QUIZ
IN A 1/4 SHEET OF PAPER:
ENUMERATE THE 7 P’S OF
MARKETING MIX
 ASSIGNMENT
IN YOUR NOTEBOOK,
CREATE A CONCEPT MAP
FOR THE 7 P’S OF
MARKETING MIX.
THANK YOU
FOR
LISTENING!