OBJECTIVES

1 explain the concept of marketing mix.

identify the different marketing strategies
2
(7Ps).
3 formulate possible marketing strategy for
the business plan.
state the significance of marketing strategies that
4
prepares you as a future marketer in operating
your own business.
P O S I T I O N I N G
R I X P B E M L M W A
O E F P E O P L E L P
D Z U R W B I A H L F
U D L I U N P K A F B
C E F C E E R C H B U
T X G E G J E R A O K
V D A E A N D V O F W
S P A C K A G I N G D
P Q E N L A C M T L O
T P R O M O T I O N Q
MARKETING
PLAN
 PRODUCT
PLACE
PRICE
PROMOTION
PEOPLE
PACKAGING
POSITIONING
MARKETING
MIX
 PRODUCT
refers to any goods or services that are
produced to meet the customers’ wants,
tastes and preferences.
 PLACE
represents the location where the buyer and
seller exchange goods or services. It can
include any physical store as well as online
shops on the internet.
 PRICE
In the narrowest sense, price is the value of
money in exchange for a product or service.

1. Penetration Pricing
2. Skimming Pricing
3. Competition-based pricing
 PROMOTIO
N
refers to the complete set of activities, which
communicate the product, brand, or service
to the user. The idea is to attract people to
buy your product over other.
 PEOPLE
are the ultimate marketing strategy. They sell
and push the product. People are one of the
most important elements of marketing mix
today.
 PACKAGING
refers to the outside appearance of a product
and how it is presented to the customers. It is
for protection, containment, information,
utility of use and promotion.
 POSITIONIN
G
refers to a process used by marketers to
create an image in the minds of a target
market. Solid positioning will allow a single
product to attract different customers for not
the same reason.
Why is it important to have a
powerful marketing strategy
in business operations?