IV.

Marketing Objectives, Strategies, and Tactics

 Marketing Objectives

Greek Frappe Coffee is a delicious blend of ice enjoyment and rich coffee flavors that provides a
cool break from everyday life especially this hot weather nowadays. We celebrate the craft of mixing,
shaking, and drinking in our frappe haven, creating a symphony of flavor and texture in each cup. Our
frappe is more than simply a drink; it is an invitation to indulge in creamy, icy ecstasy that awakens the
senses and tantalizes the palate. Our goal for Greek Frappe Coffee is to redefine quality without
sacrificing convenience. We aim to provide a delicious and satisfying frappe experience that can be
enjoyed anytime, anywhere. Our goal is to innovate the way people drink frappes by providing a
selection of easy frappe mixes that are just as tasty and texture full as classic frappes, but much easier to
make. We are committed to using high-quality ingredients and giving the best service that the customers
deserve.

 Marketing Strategies

Our marketing strategies for Greek Frappe Coffee rely on engaging customers through social media.
We want to generate awareness and increase sales by highlighting the convenience and satisfaction of
our products. We will also prioritize community participation, taking part in local events and online forums to
connect with our intended audience and establish brand loyalty. Through these efforts, we hope to establish
our instant frappe coffee as a go-to option for customers looking for a quick and tasty frappe
coffee experience. We also plan to develop loyalty programs like loyalty cards and unique deals to reward
repeat customers and encourage brand advocacy. Building a strong brand community and keeping
consistent branding, we can increase consumer loyalty and generate long-term success. By staying flexible and
responsive to market trends, we will continuously improve our marketing strategies to stay ahead of the
competition and ensure the long-term success of our instant frappe coffee business.

 Marketing Tactics

These are some tactics of Greek Frappe Coffee:

1. Focusing on Quality: Ensure that all ingredients used in the instant frappe mixes are of high
quality, providing a taste and texture comparable to freshly made frappes.
2. Convenience and Accessibility: Make the instant frappe mixes readily available in supermarkets,
convenience stores, and online platforms, ensuring that customers can easily purchase them
whenever they crave a frappe.
3. Marketing and Branding: Create a strong and appealing brand image that resonates with the
target audience, highlighting the convenience, quality, and enjoyment associated with the instant
frappe mixes.
4. Customer Engagement: Engage with customers through social media and other channels to
gather feedback, build loyalty, and create a community around the brand.
5. Continuous Improvement: Regularly review and improve the product range, packaging, and
marketing strategies based on customer feedback and market trends to stay ahead of the
competition.