THE INSIGHTS IN APL LOGISTIC

AN INTERNSHIP REPORT SUBMITTED TO

VELS INSTITUTE OF SCIENCE, TECHNOLOGY AND ADVANCED STUDIES
(VISTAS)
(Estd. U/s3 of the UGC Act, 1956)
In partial fulfillment of the requirement for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
SHIPPING AND LOGISTICS MANAGEMENT
Submitted by
SATHISHKUMAR.P 23325136
Under the guidance of

Professor
MBA SHIPPING AND LOGISTICS
SCHOOL OF MANAGEMENT STUDIES
VISTAS
P.V. VAITHIYALINGAM ROAD,
OLD PALLAVARAM CHENNAI -
600117 (2023-2025)
 SCHOOL OF MANAGEMENT STUDIES
BONAFIDE CERTIFICATE

This is to certify that Internship report on THE INSIGHTS IN APL LOGISTICS is a bonafide
record of work carried out by P.SATHISHKUMAR, 23325136 School of Management
Studies under VISTAS submitted in partial fulfillment of the requirement for the award of the degree
of Master of Business Administration Shipping and Logistics Management for the Second
semester during 2023 - 2024 under our guidance

Dr.D.Anitha Kumari
INTERNSHIP GUIDE
MBA SHIPPING AND LOGISTICS MANAGEMENT

Dr. P. R. Ramakrishnan
Dean

INTERNAL EXAMINER EXTERNAL EXAMINER

COMPANY CERTIFICATE
 DECLARATION

I, SATHISHKUMAR.P , 23325136 a student of MBA - SLM, SCHOOL OF

MANAGEMENT STUDIES, VISTAS here by, declare that the INTERNSHIP work titled
THE INSIGHTS IN APL LOGISTICS submitted to the VISTAS in partial fulfillment of
the requirement for the award of the degree of Master of Business
Administration - Shipping and Logistics Management is a record of bonafide research
carried out by me under the guidance of Dr.D.Anitha Kumari, MBA SLM, SCHOOL OF
MANAGEMENT STUDIES, VISTAS and no part it has been submitted for any other
degree or diploma.

Place: Chennai SATHISHKUMAR

Date:
 ACKNOWLEDGEMENT

I am very much grateful to our Chancellor Dr. Ishari K Ganesh, Dr. A. Jothi Murugan, Pro Chancellor
– Planning & Development, Dr. Arthi K Ganesh, Pro Chancellor – Academics and Ms. Preethaa
Ganesh, Vice President for giving us an opportunity to study and encouraged us in all our efforts during
the program.

I would like to express my deep gratitude to our Vice Chancellor Dr.S.Sriman Narayanan, Pro Vice
Chancellor Dr.Bhaskaran.M, our Registrar Dr. P.Saravanan and Dr. A. Udayakumar, Controller of
Examinations for all their endeavor in educating us in this esteemed organization.

I wish to express my gratefulness to Dr. P.R Ramakrishnan, Dean, and Dr. P G Thirumagal, Head of
the Department , Dr.D.Anitha Kumari ,Programme Coordinater MBA SLM for the encouragement and
guidance during the Internship. I wish to express my humble thanks to my guide <GUIDE NAME>,
<<`Designation>>, School of management studies, VISTAS, for his/her guidance in the Internship and to
all faculty members and who mentored and made us learn about managing ourselves and business
organizations I am indebted to my company/Organization Guide
, << Designation >>, Company Name

I also express my heartfelt thanks to My Parents, Family members and all my friends for their precious
advice, continuous encouragement and support and for all the help they have conducted to me which
facilitated to the completion of this work.

SATHISHKUMAR
 INDEX
PAGE
CHAPTER NO TITLE
NUMBER
I. INTRODUCTION
II. INDUSTRY PROFILE
III. COMPSNY PROFILE
IV. DEPARTMENTS/SECTIONS
 Operations Department
 Customer Service Department
 Warehouse Management Department
 Supply Chain Planning Department
 Quality Assurance and Compliance Department
 Finance and Administration Department
 IT and Technology Department
 Order Management
 Distribution & Fulfillment
 Transportation
 Customs Brokerage & Global Trade
 APL Logistics Process
V OBSERVATION/LEARNING
VI CONCLUTION
REFERENCE
 CHAPTER 1
INTRODUCTION

One of the top companies, APL Logistics, specializes in providing cutting-edge supply-chain
solutions that are customized to fit the various demands of the retail, consumer goods,
industrial, and automotive sectors. Important facets of supply chain management are covered
by their wide variety of services, which include order management, fulfillment, distribution,
customs brokerage, and transportation logistics. By offering these all-inclusive solutions, APL
Logistics hopes to improve productivity and lessen operational complexity for their clients by
streamlining and streamlining the complicated procedures associated with managing global
supply chains.

APL Logistics is distinguished by its unwavering commitment to innovation in supply chain

management. They have created innovative tools and technology that are intended to
completely transform supply chain management. As an illustration, consider their launch of
the first visual data analysis tool, which enables users to analyze supply chain data in-depth
and enhances performance and decision-making. In addition, APL Logistics provides a range
of analytics and data management solutions to help customers understand and resolve
complex problems that result from managing many processes and systems in their supply
chains.

The constant dedication of APL Logistics to prioritizing client demands at the center of their
operations is essential to their success. Their organizational culture is deeply rooted in a
customer-centric approach, which motivates them to offer flexible solutions that are
customized to match the specific needs of every client. APL Logistics has established a solid
reputation as a reliable partner in managing the intricacies of international supply chains
because to their commitment to comprehending and meeting the needs of their clients. API.
Logistics is a global leader in providing creative supply chain solutions to organizations by
skillfully fusing state-of-the-art technologies with a thorough comprehension of the goals and
difficulties of its clients.

A global, cross-functional competence to manage customer orders smoothly from origin to

final destination is at the core of their product. A global network of specialists who have the
knowledge and resources to guarantee prompt and dependable delivery of goods makes this
possible.
 CHAPTER 2
INDUSTRY PROFILE

APL Logistics operates as a global provider of supply chain solutions across various
industries, including industrial sectors. Here's a profile focusing on the industrial aspect of
APL Logistics:

 Industry Focus:
APL Logistics serves a wide range of industries, such as energy, manufacturing, technology,
machinery, and chemicals. They are aware of the particular difficulties and demands faced by
industrial supply chains, which frequently need for intricate planning, specialized tools, and
strict adherence to legal standards.

 Comprehensive Solutions:
APL Logistics provides a broad range of services, including transportation, customs
brokerage, inventory management, warehousing, and project logistics, that are specifically
designed for industrial clients. Their all-inclusive solutions are made to help industrial
organizations operate more efficiently overall, cut expenses, and maximize supply chain
efficiency.APL Logistics provides a broad range of services, including transportation, customs
brokerage, inventory management, warehousing, and project logistics, that are specifically
designed for industrial clients.

 Global Reach:
APL Logistics can provide industrial clients with worldwide service because of its presence
in major industrial hubs. Their extensive network of buildings, warehouses, and transit hubs
guarantees uninterrupted communication between supply chain nodes, promoting the
efficient movement of commodities and goods.

 Specialized Expertise:
Professionals with specific knowledge of supply chain management and industrial logistics
are employed by APL Logistics. These experts are aware of the particular needs of the
industrial sector and have the skills and background to create and carry out customized
solutions that meet certain problems.

 Technology Integration:
APL Logistics uses cutting-edge technology to improve industrial supply networks' visibility
and efficiency. This involves the use of automation tools to speed up the warehousing and
distribution procedures, predictive analytics for demand forecasting, and digital platforms for
real-time tracking and monitoring of shipments.
 Commitment to Sustainability:
APL. Logistics prioritizes sustainability in industrial supply chains, in keeping with
expanding industry trends. They collaborate with industrial clients to put eco-
friendly initiatives into action, including encouraging the use of renewable energy
sources, reducing waste, and optimizing transportation routes to save carbon
emissions.

All things considered, APL Logistics' industrial profile shows a dedication to offering all-
inclusive, technologically advanced supply chain solutions that satisfy the particular
requirements of industrial clients while simultaneously tackling new issues like sustainability
and regulatory compliance.
 CHAPTER 3
COMPANY PROFILE

Supply chain management solutions leader APL Logistics is well-known throughout the
world and provides a wide range of services to companies in different industries. The
company has a long history that spans several decades, and it has made a name for itself as a
leader in the logistics and transportation industry. It is renowned for its creative solutions,
extensive global reach, and dedication to client satisfaction.

Core Services:

APL Logistics offers a broad range of services with the goal of improving operational
performance and supply chain efficiency. Among these services are:

1. Transportation Management: APL Logistics oversees the movement of cargo across a range of routes, including
road, rail, air, and ocean freight. Their proficiency in transportation management guarantees prompt delivery and
economical solutions for customers.

2. Warehousing and Distribution: In order to effectively store, handle, and deliver items, the organization provides
cutting edge warehouse facilities and distribution services. Their well-positioned warehouses facilitate efficient
inventory control and order fulfillment procedures.

3. Customs Brokerage: APL Logistics provides customs brokerage services to facilitate the smooth clearance of goods
through customs procedures. Their team of experts ensures compliance with regulatory requirements and expedites
the customs clearance process.

4. Supply Chain Optimization: APL Logistics employs advanced technologies and analytics to optimize supply chain
processes, improve visibility, and identify areas for cost reduction and efficiency gains. Their data-driven approach
helps clients streamline operations and enhance overall supply chain performance.

Industry Focus: To ensure that commodities pass customs processes with ease, :

APL Logistics serves a diverse range of industries, including retail, consumer goods,
automotive, industrial, technology, and healthcare. Their industry-focused approach allows
them to tailor solutions to meet the specific needs and challenges of each sector, ensuring
maximum value for their clients.

Global Presence:

With a presence in over 60 countries worldwide, APL Logistics operates a vast network of
offices, warehouses, and distribution centers. This global footprint enables them to provide
seamless logistics solutions across borders and continents, catering to the diverse needs of
multinational corporations and small businesses alike.
Commitment to Innovation:
APL Logistics is committed to innovation and continuous improvement in its service
offerings. The company invests heavily in research and development to develop cutting-edge
technologies and solutions that address emerging trends and challenges in the logistics
industry.
Customer-Centric Approach:
At the heart of APL Logistics' operations is a strong focus on customer satisfaction. The
company works closely with clients to understand their unique requirements and develop
customized solutions that meet their specific needs. Their dedication to building long-term
partnerships based on trust and reliability has earned them a reputation as a preferred logistics
partner for businesses worldwide.
Sustainability Initiatives:
APL Logistics is committed to environmental sustainability and social responsibility. The
company implements eco-friendly practices across its operations, such as reducing carbon
emissions, optimizing transportation routes, and promoting energy efficiency. Additionally,
they actively engage in community outreach programs and initiatives to support local
communities and contribute to social welfare.

VISION
APL Logistics seeks to be a premier, profitable provider of global supply-chain services to
help enable sustainable trade and commerce in key markets and regions. We will accomplish
this by investing in our people, our facilities and in technology. We will continue to build and
nurture a culture promoting challenge, inquiry and a continual focus on the customer.

Responsibilities
1. Environmental sustainability
i) By 2030, reduce APL Logistics’ Scope 1 and 2 emissions by 42% from a 2022
baseline.
ii) By 2030, reduce APL Logistics’ Scope 3 emissions by 42% from a 2022 baseline
2. Diversity, equity & inclusion
3. Corporate social responsibility
i) Ecosystem restoration, preservation, and cleanups
ii) Natural disaster recovery and mitigation
iii) School and educator sponsorships
iv) Healthcare assistance programs
 CHAPTER 4
DEPARTMENTS/SECTIONS

1) Operations Department:
 Responsible for overseeing day-to-day logistics operations, including transportation,
warehousing, and distribution.
 Coordinates with carriers, suppliers, and other stakeholders to ensure timely and
efficient movement of goods.
 Monitors key performance indicators (KPIs) to track operational performance and
identify areas for improvement.

2) Customer Service Department:

 Handles customer inquiries, requests, and concerns related to logistics services.
 Provides support for order processing, shipment tracking, and resolution of issues or
disputes.
 Works closely with clients to understand their needs and ensure high levels of
customer satisfaction.

3) Warehouse Management Department:

 Manages warehouse operations, including inventory control, storage, and order
fulfillment.
 Oversees receiving, picking, packing, and shipping activities to ensure accuracy and
efficiency.
 Implements warehouse management systems (WMS) and other technologies to
optimize warehouse processes.

4) Supply Chain Planning Department:

 Engages in strategic planning and optimization of supply chain processes.
 Conducts demand forecasting and inventory planning to ensure adequate stock levels
and minimize stockouts.
 Collaborates with suppliers and logistics partners to optimize transportation routes
and reduce costs.

5) Quality Assurance and Compliance Department:

 Ensures compliance with regulatory requirements and industry standards, such as
customs regulations, safety regulations, and quality standards.
 Conducts audits and inspections to monitor compliance and identify areas for
improvement.
 Implements quality management systems (QMS) and continuous improvement
initiatives to enhance operational excellence.
 6) Finance and Administration Department:
 Manages financial transactions, budgeting, and cost analysis for logistics operations.
 Handles invoicing, billing, and accounts receivable/payable processes.
 Provides administrative support for HR, payroll, and other administrative functions.

7) IT and Technology Department:

 Supports IT infrastructure, systems, and software applications used in logistics
operations.
 Develops and maintains logistics management systems, including transportation
management systems (TMS) and warehouse management systems (WMS).
 Implements technology solutions to improve efficiency, visibility, and data analytics
capabilities.

8) Order Management:
In today's dynamic supply chains, adaptability is key. To navigate economic
uncertainty and meet customer demands while addressing sustainability goals,
companies require advanced order planning, predictive visibility, and responsive
execution across global geographies. APL Logistics offers PANOM, an end-to-end
order management solution, integrating world-class account management, digital
solutions, and a global network of facilities. PANOM ensures seamless product
movement, adaptive planning, and continuous value creation, empowering businesses
to execute efficiently and adapt swiftly.
Key Features:
a) Order Planning: Advanced planning throughout the order lifecycle to ensure success.
b) Shipment Execution: Digitized workflow management for all trading partners and
transport modes.
c) Visibility, Analytics, Control: Real-time predictive visibility at SKU level, with
analytics maximizing supply chain value creation.
Value Delivered:
a) Connect Demand and Supply: Increase sales, improve inventory availability, and
adapt product flow dynamically.
b) Enhance Operating Efficiency: Reduce supply chain spend, expedited shipments,
container usage, and administrative costs.
c) Partner Collaboration: Digitized workflows foster collaboration, improving customer
service.
d) Sustainable Shipping: Fulfill sustainability commitments and regulatory requirements.
The LSS+ digital platform, developed by APL Logistics, centralizes order and shipment
management, planning, real-time visibility, analytics, and control. Its four key modules –
Vendor Collaboration, Shipment Planning, Visibility & Reporting, and Analytics – offer a
comprehensive solution for efficient supply chain management, enabling data-driven
decision- making and enhancing operational performance.
 9) Distribution & Fulfillment:
 Their Distribution & Fulfillment services adeptly manage goods and distribution flow
across the supply chain.
 They leverage the power of inbound logistics to optimize warehousing, inventory
control, and manufacturing support, ensuring timely and cost-effective delivery of
goods while meeting budgetary constraints.

10) Transportation:
 Their roots lie in transportation, and they persist in providing innovative
transportation solutions for their customers worldwide.
 This includes award-winning products like OceanGuaranteed™, crafted to offer a
cost- effective option for time-definite freight. Transportation products assume a
critical role in their Order Management, Customs and Trade Compliance, and
Distribution solutions, often becoming integrated into a customer’s broader network.
 Their transportation offerings and solutions boast competitive pricing and innovative
design, seamlessly integrated into each customer's customized solution.

11) Customs Brokerage & Global Trade:

 APL Logistics provides Customs & Trade Compliance services through its parent
company, Kintetsu World Express (KWE), and its sister company Carmichael
International Service in specific markets.
 This service encompasses a range of activities aimed at ensuring adherence to
customs regulations and trade compliance standards, facilitating smooth and efficient
international trade operations for clients.
 Through strategic partnerships with KWE and Carmichael International Service, APL
Logistics extends its expertise in customs clearance, documentation, and regulatory
compliance to selected markets, offering comprehensive solutions to meet the diverse
needs of businesses engaged in global trade.
APL LOGISTICS PROCESS:
 CHAPTER 5
OBSERVATIONS AND LEARNINGS

 Customer-Centric Approach: A key observation of APL Logistics is its unwavering

commitment to a customer-centric approach. Through a deep understanding of client
needs and challenges, the company delivers tailored solutions that address specific
requirements across diverse industries. This focus on customer satisfaction not only
fosters long-term partnerships but also drives continuous innovation and service
enhancement.
 Global Reach and Operational Excellence: APL Logistics' extensive global
network and cross-functional capabilities are impressive. Observing the seamless
coordination of operations across various regions highlights the company's
commitment to operational excellence. The ability to manage customer orders from
origin to final destination underscores the efficiency and reliability of its supply-chain
solutions.
 Innovation and Technology Adoption: A striking aspect of APL Logistics is its
proactive approach to innovation and technology adoption. The integration of visual
data analysis and robust Data Management and Analytics product suite demonstrates a
forward-thinking mindset. By leveraging advanced technologies, the company not
only enhances operational efficiency but also provides customers with valuable
insights to optimize their supply chains.
 Corporate Social Responsibility (CSR) Initiatives: APL Logistics' CSR program
reflects its dedication to social responsibility and sustainability. Observing the
company's efforts to promote sound ethical practices, employee engagement, safety,
and environmental sustainability underscores its commitment to making a positive
impact beyond business objectives. These initiatives not only align with global
sustainability goals but also strengthen the company's reputation as a responsible
corporate citizen.
 Culture of Accountability and Inclusion: The organizational culture at APL
Logistics emphasizes accountability, diversity, fairness, and innovation. Observing
how employees embody these core values in their daily activities reinforces the
company's commitment to fostering a supportive and inclusive work environment. By
empowering employees and recognizing their contributions, APL Logistics cultivates
a culture of collaboration, creativity, and continuous improvement.

Key Learnings
 Customer-Centricity Drives Success: A significant learning from APL Logistics is
the paramount importance of prioritizing customer needs and preferences. By placing
customers at the forefront of decision-making processes, businesses can enhance
loyalty, satisfaction, and competitiveness in the marketplace.
 Continuous Innovation is Essential: APL Logistics' emphasis on innovation
underscores the importance of embracing technological advancements and adapting to
 evolving market trends. Organizations that invest in innovation can gain a competitive
edge, improve operational efficiency, and deliver greater value to customers.
 Corporate Social Responsibility Adds Value: The CSR initiatives undertaken by
APL Logistics demonstrate the tangible benefits of responsible business practices.
Beyond financial success, companies that actively engage in CSR activities can
strengthen brand reputation, attract top talent, and contribute positively to society and
the environment.
 Cultural Values Shape Organizational Identity: APL Logistics' core values serve
as guiding principles that shape its organizational identity and behavior. Cultivating a
values-driven culture fosters employee engagement, fosters trust, and enables
alignment with strategic objectives.
 Collaboration Fuels Growth: A key learning from APL Logistics is the significance
of collaboration both internally and externally. By fostering partnerships with
stakeholders, suppliers, and industry peers, organizations can unlock new
opportunities, drive innovation, and achieve sustainable growth.
 CHAPTER 6
CONCLUSION

In summary, our comprehensive analysis of APL Logistics shows that it is a top provider of
cutting-edge international supply-chain solutions. APL Logistics is known for its strong
customer-focused strategy and ability to customize solutions for a range of sectors. The
company's dedication to operational excellence is demonstrated by the smooth administration
of client orders on a worldwide scale in conjunction with cross-functional skills.

The company is notable for its innovative use of technology, including visual data analysis
and a full suite of data management and analytics tools. This dedication helps companies
make strategic decisions by improving operational efficiency and offering insightful
information. Furthermore, APL Logistics sets itself apart with its robust CSR programs,
which demonstrate a commitment to moral behavior, worker involvement, and sustainability.

APL Logistics has cultivated an innovative, diverse, equitable, and accountable culture that
has contributed to its success. Fostering a collaborative work environment and empowering
people have been crucial to the company's identity and its capacity to succeed in a fast-paced
global marketplace. These fundamental ideas will surely remain essential to APL Logistics'
long-term success and beneficial influence on the sectors it services as it continues on its
current development trajectory.
 REFERENCES:
https://www.apllogistics.com/

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