01 JORDAN DICKS INTERNSHIP | FINAL PRESENTATION

Brand &
Marketing
Intern
Agenda
02

JORDAN DICKS INTERNSHIP | FINAL PRESENTATION

About Me My Projects Recommendations
& &
What I Learned Takeaways
 About Me:
03

Rising senior pursuing a Bachelor of Arts

in Psychology and the Business Minor
Program

I'm a member of the Michigan Dance

Team

From Dexter, Michigan

Have a cat named Willow and a dog at

home named Diesel
ABOUT ME

Love iced vanilla lattes with oat milk,

going to the lake with my family and
friends, and trying out new restaurants!
04 PROJECTS AND TAKEAWAYS

Photo & Video Shoot Research Google Analytics

Reel Creation
Set Up

My Projects

Survey Development
Script Writing Branch Shadowing Email Writing
and Deployment
05 PROJECTS

Photo
& SET UP Field Photos

Studio Photos

Team Member Headshots

UMCU Events
06 PROJECTS

Video
Shoot in the Field

& SET UP
B-Roll of Ann Arbor

Event Cinematography
UMCU Events for Social Media
 07

Social Media Reels

Curating Reels from Videos Recorded

at UMCU Events
Financial Resource Wellness Day @ Carpenter Rd.
Financial Fitness for College Students @ College of
Engineering Orientation
University of Michigan Orientation @ The Union
A2SO Instrument Collecting @ State St.
Ann Arbor Art Fair Tabling
Irene's Art Fair Mural How-To
Stuff the Bus
PROJ ECT S
 Social Media Reels
08
Post Analytics 6/15-8/15

Instagram: Top Engagement

PROJ ECTS
 Social Media Reels
09
Post Analytics 6/15-8/15

Facebook: Top Engagement

Instagram: Top Impressions

PROJ ECTS
10 PROJECTS

Research
Survey Deployment Platform Analysis

Survey Monkey vs. Prolific Cost Matrix

TikTok Market + User Research

UMCU vs. University of Michigan Credit Union

11 PROJECTS

TikTok Market + User Research Findings

Main Concerns to Target
12 PROJECTS

Google Analytics (GA)

Engaged Sessions on Website the Week of
Prime Day Emails vs Week Prior

Met with Zach from LEAP to learn more about GA4

basics

Applications to my tasks with Brand & Marketing

Team
Sources, Mediums, Dimensions, Sessions, Page
Views, Queries, etc.
13 PROJECTS

Google Analytics
+ What are people searching before they reach our site?
 14

SURVEY DEVELOPMENT
+ with

01 Research
Survey development platforms
Survey methodology
02 Development
SurveyMonkey
Worked with LEAP's research team
Best question types Timothy, Kristen, & Rashmi

03 Deployment
Through SurveyMonkey Groups

PROJECTS
Targeted Michigan residents
15 PROJECTS

Script
Writing
+ Exploring After Effects

After Effects | Kinetic Typography | Copywriting

 16

Branch Shadowing
@ State St. Branch

Took notes on all the cases

throughout the day
+ in hopes to find pain-points that B&M could fix

Findings:
About 80% of Members Came into the Branch, only 20%
used Drive-Thru
Many members came in to freeze/cancel their card

"I wanted to thank you for the other day when I called, I remember
I talked to you and you were so helpful. I really appreciated it"
"I hate online, in person is just easier"
PROJ ECTS

"Hi [Member's first name], how are you? What can I do for you
today"
17 PROJECTS

Email Writing
+ with

Created Q4 Credit Card Email Campaign

Differentiated language and suggestions

based on the month and upcoming
events/holidays

Broke up copy into digestible pieces

Kept copy under a 30s reading time

Documatix | Email Marketing | Copywriting

18 RECOMMENDATIONS & TAKEAWAYS

Recommendations
19 RECOMMENDATIONS

General Recommendations
Create a Tik Tok Presence (Profile/Ads) Engage 18-24 age demographic
& UM/EMU students
Implement an Influencer Marketing Strategy
(a student or trusted campus figure)

Create more lively emails to

Add more images, CTA's, & split up copy in
increase click-through rate
emails

Utilize Google Analytics & LEAP presentation Better understand members by

Analyze CTA survey results observing & analyzing behavior

Members still really value human connection Highlight this point of difference
(Everyone should branch shadow!) to one-up competition
20 RECOMMENDATIONS

Position Recommendations
Continue to allow flexibility of tasks
Allowed for exploration of different realms of marketing!

Continue to allow hybrid environment

Financial wellness workshops requirement

for summer intern class

Social Media Intern needed if TikTok is

pursued
TikTok profile is a full-time job to be successful
21 RECOMMENDATIONS & TAKEAWAYS

My Takeaways
22
What I Learned TAKEAWAYS

Soft Skills Hard Skills

Financial Industry Adobe Premiere Pro Documatix

Advocating for Myself Adobe After Effects Copywriting
Creating my Own Projects 3-Point Light System SurveyMonkey
Leads to Opportunities Photo & Video Promotional Marketing
People still Value Human Connection Composition Survey Research
Better Understanding DiSC & Application Google Analytics 4 Reporting & Analysis
23 JORDAN DICKS INTERNSHIP | FINAL PRESENTATION

Any questions?