OVERALL PLAN

1. PERSONAL BRAND
Personal Values

Creative

Emotional

Observant

Outgoing
Enthusiastic
Strengths Weakness
Organizational and planning skill Too sensitive
Kindness, empathy Procastination
Curiosity Inconstant
High-adaptation
Problem-solving
Passion
Connect people to other people, buid strong community
Sharing thoughts through pictures, videos
Listening to others' stories to learn, empathize and love them
Working in Media major: designing, planing, editing, photography, etc.

3. LONG-TERM OBJECTIVES (10 YEARS)

#1 Learn important business knowledge, skills & graduate ISB with
GPA >= 8.
#2 Lose 8 kilos in the first 6 months of the year 2023
#3 Take an internship in Marketing position
#4 Get the HSK certificate, speak Chinese fluently
#5 Building my own ommunity (podcast, youtube channel) sharing
about daily life, lifestyles, personal development, etc.

#6 Open an online clothes shop on Instagram and offline one in Bao

Loc city
L PLAN

2. PERSONAL AMBITIONS
Personal Vision
Globalisation and the Internet have opened doors for us to access
information from different eras and continents. I wish young
Vietnamese people would carefully consider the material they consume
rather than being self-conscious when browsing the Internet and
reading about others' accomplishments. Social media platforms enable
us to put ourselves in other people's shoes and get power from others
we have never met. I always hope that people's connections are always
warm and close in spirit rather than being impacted by poisonous and
negative content because of their incredible potential.

Personal Mission
I'm most proud of my listening, empathy, and sharing skills, and I use media
to communicate these traits. After building and developing many Media
projects to connect people, I would like to create my own community (Social
Media networks) to help those in need in their everyday lives and in their
personal growth journey by sharing my experiences and knowledge. I wish I
could motivate people to lead happy lives. This isn’t an easy process, but I
know no hindrance can hold me back.

Industry/Area Specialisation
Business Marketing (Media Markering)

Time
2022 - 2026
1/2023 - 7/2023
2023 - 2026
2023

2023 - 2026

2025 - 2028
Objective #1: Learn important business knowledge, skills & graduate university with GPA>8
(Take reference from ISB Leadership Program Manual)

1A Technical skills (knowledge)

1B Soft skills (transferable skills)
1C Career orientation
1D Employability skills
1E Self awareness

NO. Objective Yearly KPIs

Understand principles of business taught in 8 subjects at
1 1A
university (1st year)
Further my understanding about the world and Vietnam
2 1A
economy and Marketing field
3 1A Master Chinese skill

4 1B Perfect 2 skills: content writing, editing

5 1B Create my own blog/website

Take an Marketing internship to experience professional
7 1C environment and to design future plan concentrated on
Marketing major

6 1D Understand some basic issue in working

8 1E Raise my concentration, expand my knowledge

graduate university with GPA>8

TARGE
MEASURES TS SOURCE
GPA >8.0 Learning materials and in-class activities, discussions

Number of article/podcast read or
listen per day (average)
HSK certification
Number of posts I write and postesr I
design
Number of posts I create
Brands VietNam, Spotify podcast, Vietcetera, BBC, Vn.
2
Economy, The New York Times, etc
HSK4 Join online class, watch more Chinese video, film
40 Youtube videos, continuing practice at MarZone project
20 Others' website, newspaper, fanpage

Manage time effectively to spend time taking internship

Number of internship I take 1
besides school timetable

Number of part-time jobs which are

about content, design, planning for 2 Vlance, Upwork, specific facebook group
free-lancers
Number of books I read 20 Books: various topics
 EVALUATIO
RESULTS N NOTES

%
%

%
%

%
 DETAILED PLAN - 2023
KPI 1 - Understand principles of business taught in 8 subjects at university (1st year)
KPI 2 - Further my understanding about the world and Vietnam economy and marketing field
KPI 3 - Master Chinese skill
KPI 4 - Perfect 2 skills
KPI 5 - Create my own blog/website
KPI 6 - Take an Marketing internship to experience professional environment and to design future plan concentrated on
KPI 7 - Understand some basic issue in working
KPI 8 - Raise my concentration, expand my knowledge

NO. Yearly KPIs Trimester / Year KPIs

1 KPI 1 Get high GPA for Mathematics for Business

2 KPI 1 Get high GPA for Principle of Accounting

3 KPI 1 Get high GPA for Principles of Marketing

4 KPI 1 Get high GPA for Bussiness Communication

5 KPI2 Read articles, listen to podcasts everyday

6 KPI 3 Get HSK certificate

Convey messages throught content posts easier and specific design
7 KPI 4
product
8 KPI 5 Publish my own blog
9 KPI 6 Apply for Marketing intern position
11 KPI 7 Take an overview look at some basic issue in working
12 KPI 8 Finish my 2023 list of book to read
 DETAILED PLAN - 2023
st year)
d marketing field

t and to design future plan concentrated on Marketing major

MEASURES TARGETS SOURCE

Learning materials and in-class activities,
GPA 8
discussions
Learning materials and in-class activities,
GPA > 7.0
discussions
Learning materials and in-class activities,
GPA 8.5
discussions
Learning materials and in-class activities,
GPA 8.5
discussions
Brands VietNam, Spotify podcast,
Number of article/podcast read or listen per
2 Vietcetera, BBC, Vn. Economy, The New
day (average)
York Times, etc
Chinese self-study textbook, source from
Number of books reviewed 2
teacher
Instruction from MarZone's members and
Number of posts I write and postesr I design 40
Youtube video
Number of posts I write and publish 20 Others' blogs and website
Number of internship I take 1 LinkedIn, specific facebook group
Number of jobs which are about content,
1 Vlance, Upwork
design, planning for free-lancers
Number of books I read 20 Books
RESULTS EVALUATION NOTES