Email Marketing

Anton Voroniuk,
@woronyuk
About us
What questions do you have to answer?
Why are we talking about Email Marketing?
Why are we talking about Email Marketing?
Advantages of Email Marketing
Why are we talking about Email Marketing?
Why are we talking about Email Marketing?
Mailcharts.com - your best friend for competitor research
Mailcharts.com - a lot of insights and data
Let’s start from mailing lists and subscription forms
Let’s start from mailing lists and subscription forms
Subscription form can often be too long
Legal side - Privacy Policy
GDPR
Legal side
Main reason to subscribe is additional value
To be part of community
Online or offline event
Offline or online event
Loyalty program
Updates
TYPES OF EMAILS
 TYPES OF EMAILS

● Automatic emails:
○ Trigger or Transactional emails
● Welcome or Onboarding emails
● Confirmation email
● confirmation of order
● confirmation of purchase or payment
● Abandonment emails
● Reminder emails
■ Reactivation or Retention Emails
● Promotional emails (sales, info on product or services)
● Content Emails (useful, relevant information)
● Partner emails
Trigger emails
Welcome letters
Welcome letters
Confirmation Emails
Abandonment Emails
Abandonment Emails
Reminder Emails
Reminder Emails
Reactivation letter
Promotion emails
Content Emails
Partner emails
SEGMENTATION
 Methods of Segmentation

Geographics Demographics By product

Consumer behaviour Other segmentations

Location
Language
Mailing lists
Email anatomy
Email Metrics to Measure Success
Which metrics are the most important?
Email Metrics to Measure Success
Open Rate
Google Analytics Data
Udemy Top of the Funnel Analytics
AntiSpam Keywords
Google Postmaster
IP Reputation
Domain Reputation
What questions do you have to answer?
 Thank you!

Anton Voroniuk
aworonyuk@web-promo.com.ua
www.web-promo.ua