Professional Documents
Culture Documents
This aims
to introduce to you the fundamental concepts of Research Ethics through video content analysis. For
this activity, you shall do the following:
Feel free to raise questions and comments. You can reach through my Facebook Messenger (Kulas
Dimaano Navarez).
CRITERIA 4 3 2 1
Purpose/ The writer’s central The writing has a The central purpose The purpose or
Introduction purpose or arguments clear purpose or or argument is not argument is generally
is readily apparent to argument, but may consistently clear unclear.
the readers. sometimes digress throughout the paper.
from it.
Content Balanced presentation Information provides Information supports Central purpose or
of relevant and reasonable support a central purpose or argument is not
legitimate information for a central purpose argument at times. clearly identified.
that clearly supports a or argument and Analysis is basic or Analysis is vague or
central purpose or displays evidence of a general. Reader gains not evident. Reader is
argument and shows basic analysis of a few insights. confused or may be
a thoughtful, in-depth significant topic. misinformed.
analysis of a Reader gains some
significant topic. insights.
Reader gains
important insights.
Organization The ideas are The ideas are In general, the writing The writing is not
arranged logically to arranged logically to is arranged logically, logically organized.
support the purpose support the central although occasionally Frequently, ideas fail
or argument. They purpose or argument. ideas fail to make to make sense
flow smoothly from They are usually sense together. The together. The reader
one to another and clearly linked to each reader is fairly clear cannot identify a line
are clearly linked to other. For the most about what writer of reasoning and
each other. The part, the reader can intends. loses interest.
reader can follow the follow the line of
line of reasoning. reasoning.
Feel and Tone The writing is The writing is The writing is dull and The writing has little
compelling. It hooks generally engaging, unengaging. Though personality. The
the reader and but has some dry the paper has some reader quickly loses
sustains interest spots. In general, it is interesting parts, the interest and stops
throughout. focused and keeps reader finds it difficult reading.
the reader’s attention. to maintain interest.
Tone The tone is The tone is generally The tone is not The tone is
consistently professional. For the consistently unprofessional. It is
professional and most part, it is professional or not appropriate for an
appropriate for an appropriate for an appropriate for an academic reaction
academic reaction academic reaction academic reaction paper.
paper. paper. paper.
Sentence and Sentences are well- Sentences are well- Some sentences are Errors in sentence
Structure phrased and varied in phrased and there is awkwardly structure are frequent
length and structure. some variety in length constructed so that enough to be a major
They flow smoothly and structure. The the reader is distraction to the
form one to another. flow from sentence to occasionally reader.
sentence is generally distracted.
smooth.
Word Choice Word choice is Word choice is Word choice is merely Many words are used
consistently precise generally good. The adequate, and the inappropriately,
and accurate. writer often goes range of words is confusing the readers.
beyond the generic limited. Some words
word to find one more are used
precise and effective. inappropriately.
Grammar, Spelling, The writing is free or There are occasional The writing has many There are so many
Writing, Mechanics almost free of errors. errors, but they don’t errors, and the reader errors that meaning is
(Punctuations, represent a major is distracted by them. obscured. The reader
Italics, distraction or obscure is confused and stops
Capitalization, etc) meaning. reading.
Length Research Paper has Research Paper has
appropriate number more of fewer
of pages for the number of pages for
whole discussion. the whole discussion.
Quality of References are Although most of the Most of the There are virtually no
References primarily peer- references are references are from sources that are
reviewed professional professionally sources have professionally reliable.
journals or other legitimate, few are uncertain reliability. The reader seriously
approved sources (ie., questionable (ie., The reader doubts the doubts the value of
government trade books, internet accuracy of much of the material and stops
documents or sources, popular the material reading.
websites, etc.) The magazines). The presented.
reader is confident reader is uncertain of
that the information the reliability of some
and ideas can be of the sources.
trusted.