Explore Gan.

ai

How vivo Suprecharged Frontline Sales

Performance by Making Every Team
Member Feel Valued Using Gan.ai
For almost every organization in the world, there lies a clear and distinct
gap in communication between top, middle and lower levels of
management, and employees. This creates a disconnect across the
hierarchy, adversely affecting performance, loyalty and morale.

However, today with Gan.ai, one-on-one communication from top to

bottom has become a near-effortless task. Here’s how vivo leveraged
Gan.ai’s technology to achieve the same.

“
For vivo’s big VBA Day, we wanted to ensure all our front-line
retail team members were at their highest morale, which is
when we came across Gan.ai’s breakthrough product.

With a single recording of Mr Jerome Chen, CEO vivo India,

Gan.ai was able to create unique videos for each individual,
calling them out by name and addressing them personally
with a motivational message. We created a sense of
excitement and surprise for every individual that motivated
them on this occasion and beyond.

This super-hack ensured all our retail team members felt

truly valued, leading to a greater sense of association and a
zeal to outperform their own achievements.

We received millions of impressions, and unbelievable

engagement across social media channels, blowing up our
brand image across employees and customers.

Vinay Y

Retail Lead & Sales Strategy at vivo

What They Did

vivo was looking for ways to bridge the communication gap between their
CEO and frontline retail team members, to help inspire them to drive
record sales numbers for the year ahead. With Gan.ai, for the first time
ever, vivo India’s CEO was able to communicate one-on-one with every
frontline retail team member to convey a special message.

How It Was Done

With a single recording of their CEO that was shot in less than 10 minutes,
Gan.ai created thousands of hyper-personalized copies in just 2 days. As a
result, every employee got a message directly from the CEO, calling out
each of them by their name before delivering the inspirational message.

By simply entering their employee ID on a vivo branded website developed

by Gan.ai, they could play, download and share their personalized video!

How It Went
Every frontline retail employee felt truly valued and connected across the
hierarchy with a personalized message coming straight from the CEO. This
inspired the team to achieve the following

Super-charged performances from the frontline retail team thereafter

helped vivo achieve a sharp increase in frontline sales thereafter

The team exhibited elevated levels of motivation, camaraderie and quality

The exercise helped reaffirm their loyalty towards vivo and enabled them
to coherently identify with the brand

The campaign received millions of impressions, and thousands of likes and

shares on Instagram. The personalized copies were also extensively shared
across employees’ personal accounts, doing wonders for vivo’s brand
image.

See
in Action
If you’re a brand that seeks to galvanize the most
powerful medium of influence – video – and build a
global brand, we can help. Let us take you through the
incredible world of generative AI video personalization.

Explore Gan.ai