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The 6 Principles of Influence

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8 views5 pages

The 6 Principles of Influence

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gallegosnicholai

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▪ Robert Cialdini was repeatedly frustrated by salespeople and marketers taking

him for a sucker, so he set out to discover what tricks they used - that way, he could
better defend against them. You should find these principles useful, no matter
which side of the equation you’re on.

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