CASE NOTE 1 - FILM PRIORITIZATION

Name of Student: Dang Thi Ngoc Anh

ID: 22149051

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➢ Name of Projects:
• Project 1: My Life with the Dalai Lama
• Project 2: Heidi
• Project 3: The Year of the Echo
• Project 4: Escape from Rio Japuni
• Project 5: Nadia
• Project 6: Keiko – One whale of a story
• Project 7: Grand Island
Every Proposed project must meet the “Must” objectives and then it will be evaluated for “Want”
objectives as the weight for their relative importance.
➢ Evaluation form for Projects 1 to 7
Must meet if
Must objectives 1 2 3 4 5 6 7
impacts
Y = yes
Meets all safety and environmental
N = no Yes Yes No Yes Yes Yes Yes
standards
N/A = not applicable
Y = yes
PG or G rating N = no Yes Yes No Yes Yes Yes Yes
N/A = not applicable
Y = yes
No adverse effect on other
N = no Yes Yes Yes Yes Yes Yes Yes
operations
N/A = not applicable
Relative
Single project impact Weighted Weighted Weighted Weighted Weighted Weighted Weighted
Want objectives importance
definitions score score score score score score score
1-100
0 = No potential
Win Best Picture of
70 1 = Low potential 70 140 - 140 70 140 70
the year
2 = High potential
0 = No potential
Win Best Animated
60 1 = Low potential 0 120 - 120 0 120 0
Feature Film
2 = High potential
0 = No potential
Generate additional
10 1 = Low potential 0 20 - 20 10 20 0
merchandise
2 = High potential
0 = No potential
Raise environmental
55 1 = Low potential 55 0 - 110 0 110 110
concerns
2 = High potential
0 < 18%
Generate profit
70 1 = 18 - 22% 70 140 - 140 0 70 0
greater than 18%
2 > 22%
0 = No impact
Advance state of film
40 1 = Some impact 0 80 - 80 0 80 0
animation
2 = Great impact
0 = No potential
Provide basis for new
10 1 = Low potential 0 0 - 20 20 10 10
theme ride
2 = High potential
Total weighted score 195 500 0 630 100 550 190
Priority 4 3 No 1 6 2 5

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➢ Conclusions: From the results of the weighted score for each project, the Prioritize orders are
as follows
1. Escape from Rio Japuni.
2. Keiko – one whale of a story
3. Heidi
4. My Life with the Dalai Lama
5. Grand Island
6. Nadia.

Based on the evaluation form, Project 3 with the movie name “The Year of the Echo” did not meet
the “Must” objectives in safety and environment standards and PG or Grating so will be rejected.

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