COMPONENTS OF CASE STUDY

1. Start with a Compelling Title and Summary

Case 1
Everybody's Salon: Who Can I Turn To?
Following her cosmetology training, Rosemarie Tamayo established a salon before transitioning
to a massage and spa business. Her success in this field acquainted her with the entrepreneurial
spirit of the local business community. Despite her accomplishments, she aimed for expansion
due to increased demand and customer dissatisfaction with inadequate staffing. The
opportunity to offer a franchise further motivated her, yet the task of recruiting suitable
personnel posed a challenge as she entered this new phase of her business journey.

2. Share Background Information About Your Customer

A) What industry are they from?
Rosemarie Tamayo began her journey in the field of cosmetology after finishing a hair culture
course and opening a salon. Subsequently, she shifted to the massage and spa industry,
achieving success and aiming to expand her business further..
B) Where are they located?
The case mentions that Rosemarie Tamayo's businesses were located in Santa Rosa City and the
same locality, although it doesn't provide a specific location beyond that.
C) How many employees do they have?
Initially, Rosemarie Tamayo worked with three hairdressers at her salon business. However,
when she shifted to the massage and spa business, she personally handled every aspect of the
spa and massage activity. Later on, she considered hiring more personnel to meet growing
demand and expand her business.
D) How long have they been a customer?
After her new business venture on massage and spa, she had a chance to meet prominent
family in the community that became his customers. The case mainly focuses on her career
progression, business ventures, challenges, and growth opportunities.

3. Explain the Challenge Your Customer Faced

- How did you hear about our product or service?
Given that she worked in the local community and had exposure to prominent families, it's
possible that word-of-mouth, local advertising, and her reputation within the community played
a role in attracting customers to her salon, massage, and spa businesses.
- When evaluating your options, what was most important to you?
When evaluating options as a customer, factors such as quality of service, reputation, pricing,
convenience, and the range of services offered are often important considerations. I also
prioritize factors like location, customer reviews, and personal recommendations when deciding
where to spend their money.
- Who was involved in the decision-making process?
As a customer, the decision-making process can vary depending on the individual and the
context of their purchase. Typically, customers themselves are the primary decision-makers
when it comes to choosing products or services. They might seek advice or opinions from
friends, family, online reviews, or experts, but ultimately, the customer makes the final decision
based on their preferences, needs, and available information.

4. Discuss Your Customer’s Decision Process

- How did you hear about our product or service?
- When evaluating your options, what was most important to you?
- Who was involved in the decision-making process?

5. Explain the Solution and Implementation

- Did the implementation of our product/service meet your expectations?
Yes, the implementation of Miss Tamayo's massage and spa business exceeded her
expectations. After three years, the business achieved an average monthly sales of P150,000,
which indicates a successful launch and growth. Additionally, her exposure to successful
entrepreneurs in the community further motivated her to expand her business. However, she
faced challenges due to limited staff and customer complaints, prompting her to consider hiring
more employees.
- How long did it take to complete the onboarding process?
The provided case doesn't mention a specific duration for the onboarding process. Therefore, I
cannot provide an accurate answer regarding how long it took to complete the onboarding
process for Miss Tamayo's massage and spa business.
- Who was involved in the implementation process?
It mentions that Miss Tamayo personally handled every facet of the spa and massage activity,
from purchasing raw materials to delivering services to customers. The case also mentions that
she had three hairdressers working with her, and she was considering hiring more staff to
address the limited capacity and customer complaints. It's reasonable to assume that Miss
Tamayo, her three hairdressers, and potentially other staff she hired were involved in the
implementation process.

6. Summary
The case revolves around Miss Rosemarie Tamayo, who initially worked at a local beauty parlor
after completing cosmetology training. Unsatisfied with her career trajectory, she started her
own massage and spa business in the same area. This new venture introduced her to the local
entrepreneurial spirit and successful businesspeople. Over three years, her spa and massage
business saw an average monthly sales of P150,000, exceeding her expectations. However, she
faced challenges such as limited staff and customer complaints. Inspired by her success and
community exposure, she desired to expand her business and potentially offer franchises. The
case underscores Miss Tamayo's journey in building and growing her business while navigating
the complexities of hiring and addressing customer demands.