INTRODUCTION

Technology has revolutionized human life, providing overwhelming information instantly. However, the
fear of automation and robotics replacing everything is challenged by human creativity and imagination.
As long as these qualities are nurtured, no robot or artificial intelligence can replace humans. The arts
play a crucial role in understanding the present.

 ROBERT HENRI

Robert Henri's "The Art Spirit" (1923) emphasizes that art is a human being's province, not an
extraneous entity. Artists are inventive, self-expressing creatures who disturb, enlighten, and open ways
for better understanding. Engaging with art and culture allows for a better understanding of the world.
This lesson introduces artists who have dedicated their lives to the arts, focusing on the evolution of
production, consumption, and distribution of arts.

 PETER DRUCKER’S SEMINAL BOOK

Peter Drucker's book Post-Capitalist Society (1993) emphasized that knowledge is the key to production,
and the twenty-first century is fueled by creativity. Artists, a significant part of this sector, have a long
history and their roots can be traced back to the discovery of cave paintings during the Stone Age. These
early artists invented a way to convert the three-dimensional world into two dimensions, resulting in the
history of art. These works are scattered worldwide, but were not yet considered part of the highly
systematized art world.

 HUMAN CIVILIZATION ( FROM BRONZE AGE TO MIDDLE AGE)

Humans utilized their surroundings to express their ideas and feelings through various modes,
media, and techniques. The most integral development for the identity of an artist was the
systematization and sophistication of the art world. The impulse to create is at the core of human
civilization, and artists were embedded in the development of culture. Their works ranged from
prosaic to aesthetic possibilities, and they were experienced in various aspects of life, including
ornamentations, textile weaving, architectural designs, and communal gathering spaces.

 STONEHENGE

Stonehenge, a prehistoric monument in Wiltshire, England, was a hub for artists, often viewed as
a craft rather than an artwork. The term "embedded" signified that art was circulated in society,
not requiring identification.

 THE ARTISAN AND THE GUILDS

Museums display numerous artifacts and objects that have survived centuries due to their
historical significance and unique aesthetic characteristics. The materials, medium, and
principles behind their creation contributed to their longevity. Technology and knowledge have
also helped preserve these objects and structures, preserving their integrity and artist intentions.

 The guild niche under the Four Crowned Saints.

coca 1416) This was commissioned by the Arte dei Maestri di Plebe e Legname (guild of wood
and stone cutters). in Orsanmichelo, Florence.

 The guild niche under the Four Crowned Saints.

The Four Crowned Saints, also known as the Four Holy Crowned Martyrs, are a group of
Christian saints venerated by the Catholic Church and Eastern Orthodox Church.

They are traditionally identified as four anonymous martyrs who were executed for refusing to
make pagan idols during the reign of the Roman Emperor Diocletian (late 3rd century AD).
Age Finakothek (Munich) Collection.

 Albrecht Darer, “Self-Portrait"

Albrecht Dürer, a renowned Renaissance artist, created a famous self-portrait in 1500s The
portrait features a young man with a confident expression, wearing a fur-trimmed coat and cap.
Dürer's skillful use of light and shadow creates depth and dimensionality, showcasing his
technical prowess and ambition to establish himself as a leading figure in the art world.

 Age Finakothek (Munich) Collection.

Albrecht Durer, a goldsmith born in 1471, was heavily influenced by the visual arts and traveled
extensively throughout his life. He was dedicated to scholarship and published numerous books
and treatises on practical skills for artists. Durer's works focused on perspective and human
proportion, and were written in first-person singular format with illustrations. During the Spanish
colonial period, the culture of artisans became prevalent in the Philippines, with patronship
changing the perception of art. Through mimesis, artisans learned to depict religious images and
scenes, with localities having unique styles. Spanish colonial churches also featured frescos and
ceiling paintings, which were undergoing restoration in the early 1900s. Project Kisame aims to
promote this art form through documentation, engagement, and appreciation of surviving ceiling
paintings in over 60 churches in the Philippines.

 The Church of the Most Holy Trinity in Loay, Bohol, locally referred to as Santisima
Trinidad Parish.

One example of a Spanish architecture that has been documented is the Church of the Most Holy
Trinity in Loay, Bohol. Built in 1822, the ceiling paintings were rendered trompe l'oeil style
depicting biblical scenes. In 2003, it became a National Historical Landmark.

 The Church of the Most Holy Trinity in Loay, Bohol, locally referred to as Santisima
Trinidad Parish.

The Church of the Most Holy Trinity in Loay, Bohol, is a testament to Spanish architecture, built
in 1822. Its ceiling paintings, depicting biblical scenes, were made in trompe l'oeil style and
became a National Historical Landmark in 2003. Despite being heavily damaged during the 2013
earthquake, the bell tower remains a fragment of the original structure. The church attracted the
ilustrados, middle class, and foreign guests, who sought souvenirs. Portrait paintings became
popular, and two important painting genres were tipos del pais and tetras y figures. The
Academia de Dibujo, founded by Damian Domingo, was known for its mastery of the tipos del
pais style and classical European painting. Other schools emerged, teaching genres such as
bodegones and paisajes.

 The Artist and His Studio

James Abbott McNeill Whistler. “Artist's Studio” (from Sketchbook). 1851— 55. Black ink on
o8-white wove paper. Gift el Margaret C. Buell. Helen L. King. and Sybil A. Walk (1970).

The role of the artist in Europe evolved from the Middle Ages to the Renaissance period, with
significant developments including the transformation of craftsmen into artists, patronization of
secular art, and the assertion of cognition, will, and individuality. This led to a wider variety of
artworks, style, and technique, primarily in the artist's studio.

 THE ARTISAN AND THE GUILDS

Gothic cathedrals and other structures from the Middle Ages, built by craftsmen and builders,
have survived due to their intuitive principles, experimentation, and luck. The Cologne
Cathedral, one example of early Gothic architecture, was completed around 600 years later,
making it one of the longest construction projects to date.
THE COLOGNE CATHEDRAL BETWEEN 1890 AND 1900, K6IN, GERMANY

 METROPOLITAN MUSEUM IAA.

The Metropolitan Museum of Art collects, studies, conserves, and presents significant works of
art across time and cultures in order to connect all people to creativity, knowledge, ideas, and
one another.

 Exhibition opening of “Arctic Hysteria” New Art from Finland- (2009, Helsinki, Finland)

The exhibition "Arctic Hysteria: New Art from Finland" held in 2009 in Helsinki, Finland,
showcased contemporary Finnish art with an Arctic theme. The opening event featured diverse
artworks such as paintings, sculptures, and multimedia pieces, attracting a varied audience. It
aimed to contribute to the global art dialogue and cultural exchange, emphasizing the
significance of the Arctic theme in contemporary Finnish artistic expressions. Documentation,
possibly in a catalog, was provided to preserve the exhibition's legacy.

 Prominent Roles in the Art World with Their Mandatory Relationships

In the art world, various roles play crucial and interconnected parts, forming mandatory
relationships that contribute to the development, promotion, and appreciation of art. Some
prominent roles include:

 Prominent Roles in the Art World with Their Mandatory Relationships

Artists: Role: Creators of visual expressions, artists bring ideas, emotions, and perspectives to
life through their work. Relationships: Collaborate with galleries, curators, and collectors.
Engage with the audience and critics for feedback.

Curators: Role: Curators are responsible for selecting and organizing artworks for exhibitions,
ensuring a cohesive narrative or theme. Relationships: Work closely with artists, galleries, and
museum directors. Collaborate with educators to enhance audience understanding.

Galleries: Role: Galleries showcase and sell artworks, acting as intermediaries between artists
and collectors. Relationships: Collaborate with artists, curators, and collectors. Foster
relationships with critics and media for promotion.

Collectors: Role: Art collectors acquire and support artists by purchasing their works, often
contributing to an artist's success and market value. Relationships: Interact with artists, galleries,
and auction houses. May collaborate with curators for private exhibitions.

Collectors: Role: Art collectors acquire and support artists by purchasing their works, often
contributing to an artist's success and market value. Relationships: Interact with artists, galleries,
and auction houses. May collaborate with curators for private exhibitions.

Critics and Art Historians: Role: Critics analyze and interpret artworks, providing insights and
context. Art historians contribute to the understanding of art movements and cultural
significance. Relationships: Interact with artists, curators, and educators. Contribute to
publications, galleries, and academic institutions.

Educators: Role: Educators facilitate understanding and appreciation of art through teaching and
public programs. Relationships: Collaborate with museums, galleries, and artists. Work with
curators to enhance educational components of exhibitions.

Auction Houses: Role: Auction houses facilitate the buying and selling of artworks through
public auctions. Relationships: Interact with collectors, galleries, and artists. Provide a platform
for artworks to reach a global market.

Art Market Analysts: Role: Analysts study trends, pricing, and market dynamics, providing
insights into the financial aspects of the art world. Relationships: Collaborate with galleries,
collectors, and auction houses. Provide information for artists and investors. These roles form a
complex web of connections, influencing the creation, promotion, and preservation of art within
the broader cultural landscape. Each role relies on meaningful relationships to sustain and
advance the vibrant ecosystem of the art world.

 ART BASEL IN HONG KONG (2015)

It is important to note that with the complexity of the art world, players are no longer limited to
those who undertook formal instruction on either both production and study of art. As the art
world is seen as a socio-economic network, it is important to note the major difference between
museums and galleries.

 MEDIUM AND TECHNIQUE

Like what was previously mentioned, medium is one of the aspects of art that directly corelates
wits its composition and presumed finality of the art work. Giving two different artists the same
exact material and the general qualifier of painting the end product will still vary minimally or in
an exponential scale.

 ENGAGEMENT WITH ART

The defining roles and nature of exhibitions have had an interesting evolution, changing
alongside the demands of the society that purports to partake in its display. In Anna Cline's The
Evolving Role of the Exhibition and Its Impact on Art and Culture (2012), she wrote that
"exhibitions act as the catalyst of art and ideas to the public

 AWARDS AND CITATIONS

After an artist has spent considerable time in honing his skills, establishing the relevance of the
body of his works, and even gaining respect from his colleagues in the art world, he may be
considered or nominated for awards and citations.

The two major awards given to artists in the Philippines are the Orden ng Pambansang Alagad ng
Sining (Order of National Artists) and Gawad sa Manlilikha ng Bayan (National Living
Treasures Award).

 EMBLEM OF THE ORDER OF NATIONAL ARTIST OF THE PHILIPPINES

The Gawad sa Manlilikha ng Bayan or the National Living Treasures Award was created in 1992
under the Republic Act No. 7355. Also under the jurisdiction of the National Commission for
Culture and the Arts (NCCA), the NCCA (2015)

 PHOTO COURTESY OF NCCA

The recipients of the GAMABA are sought under the qualification of a "Manlilikha ng Bayan"
who is a "citizen engaged in any traditional art uniquely Filipino whose distinctive skills have
reached such a high level of technical and artistic excellence and have been passed on to and
widely practiced by the present generation in his/ her community with the same degree of
technical and artistic competence" (NCCA2015).