DormMate Laundry System

COMPETITIVE
ADVANTAGE

Presented By Brunette Samson

Juliana Xyrelle Futalan
Johnric Boligao
MARCH 26, 2024
DormMate Laundry System
COMPETITION LISTING
COMPETITORS
Direct Competitors
1. Separate Washing Machine, Dryer, and Steamer Units:
Washing Machine: Whirlpool, Samsung, LG,
Panasonic
Dryer: GE Appliances, Kenmore
Steamer: Conair
2. All-in-One Washer-Dryer Combos:
LG, Samsung, Haier, Whirlpool, Panasonic
3. Clothes Irons with Steaming Functionality:
Rowenta, Black+Decker, Hamilton Beach, Sunbeam
Indirect Competitors
1. Laundry Services:
Rinse
Cleanly
Press Cleaners
2. Dry Cleaning Machines for Home Use:
SWASH (by Whirlpool and Procter & Gamble)
LG Styler
3. Fabric Refreshers and Odor Eliminators:
Febreze (by Procter & Gamble)
Downy Wrinkle Releaser (by Procter & Gamble)
Arm & Hammer Fabric Refresher (by Church & Dwight)
 DormMate Laundry System
Competition Analysis
Whirlpool Panasonic Samsung Rinse LG Styler DormMate Laundry System

Electronics & appliances, like

Home appliances, like Convenient laundry & dry
Consumer electronics, home smartphones, tablets, laptops, All-in-one appliance that can cater the
Product refrigerators, cooking appliances,
appliances, automotive televisions, refrigerators, washing
cleaning services, like wash & fold, Designed to refresh and care for
whole laundry routine, combining powerful
dishwashers, washing machines, hang dry & pressing, home textile clothing and other textiles without
components, and industrial machines, dryers, dishwashers, cleaning, rapid drying, and wrinkle-free
Benefits dryers, air conditioners, water
equipment microwaves, air conditioners,
care, along with pickup & delivery the need for traditional washing.
steaming functions in a compact design.
filters. options.
vacuum cleaners

Delivers innovative technology, sleek Washing, drying, and steaming machine

Offers cutting-edge technology, Convenient, tech-driven laundry Innovative steam clothing care
Innovative technology, reliability, design, & a wide array of products offers unparalleled convenience and
reliability, & a diverse range of and dry cleaning services, offering system, offering a convenient and
sustainability, a wide range of across various industries, coupled versatility for your laundry needs. With
products with a commitment to customers hassle-free garment efficient solution for refreshing,
UVP products, user-friendly design,
sustainability and user-friendly
with a commitment to sustainability
& customer-centric experiences,
care through pickup and delivery sanitizing, and drying garments
intuitive controls, energy-efficient
global presence, & customer- options, while ensuring quality and
operation, and gentle fabric care, the
design, backed by a strong global solidifying its position as a global without the need for traditional
centric service. reliability. machine delivers outstanding results while
reputation and customer support. leader. washing.
saving you time, energy, and resources.

1. Entry-level Models:₱10,000 - 1. Entry-level Models:₱10,000 - 1. Entry-level Models:₱10,000 -

₱20,000. ₱20,000. ₱20,000.
2. Mid-range Models: ₱20,000 - 2. Mid-range Models: ₱20,000 - 2. Mid-range Models: ₱20,000 - 1. Dry Cleaning: $5-$30/garment
Price ₱75,000 to ₱150,000 or more ₱12000 - ₱15000 per machine
₱40,000. ₱40,000. ₱40,000. 2. Wash and Fold: $1.50-$3/pound
3. Premium Models: ₱40,000 or 3. Premium Models: ₱40,000 or 3. Premium Models: ₱40,000 or
more. more. more.

Will focus on the local customers first

Branding Globally known and trusted Globally known and trusted Globally known and trusted Globally known and trusted Globally known and trusted and uses social media to raise brand
awareness.

2.9/5 “The premium LG Styler might appeal

“An excellent choice for any at-a-glance, but it's roughly
1.1/5 1.9/5 “There service is excellent my
Market “Washing machine just quit
household. Panasonic has
“After only 3 years the machine clothes were cleaned, washed, &
comparable to steaming your clothes
established a worldwide while the shower's running or de- Not yet launch
working and dryer does not dry began to rust out of control .My pressed neatly folded. The delivery
Review well no matter the settings”
reputation as a manufacturer of
clothes had rust spots.” drivers were on time, prepared &
wrinkling them in the dryer. The
performance just doesn't match the
high-quality products.”
well mannered.” price.”
DormMate Laundry System

Enhance:
Create: Smart connectivity
All-in-one device offering Quick wash and dry

FEATURE washing, drying, and

steaming functions.
cycles
Anti-wrinkle

RANKING
functionality

Eliminate:
Reduce: Complex control panels
Noisy when operating Excessive long washing
Over-consumption of times
water and energy Overcomplicated
maintenance
 DormMate Laundry System

Why would the Customer switch to my product?

Reason 1: Convenience
With an all-in-one device, users can complete the entire laundry process—washing, drying, and steaming—in one machine,
eliminating the need to transfer clothes between appliances and freeing up time for other tasks.
Reason 2: Energy and Water Efficiency
All-in-one devices often use less energy and can optimize water usage compared to separate washing machines and dryers since
they utilize a single drum and heating element for all functions, and incorporating advanced technology such as recirculating water
systems and load-sensing capabilities reducing overall energy consumption and utility costs.
Reason 3: Gentle on clothes
Offer gentler drying options compared to traditional dryers, reducing the risk of fabric damage and extending the lifespan of clothes.
Reason 4: Reduced Maintenance
Built-in water purification and self-cleaning functions which avoids mineral build-up inside the machine, thus reducing the need for
maintenance and lengthen its lifespan
Reason 5: Smart Connectivity
Allows the user to monitor and control the laundry remotely for enhanced convenience through smart connectivity
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