DAI-ICHI VIETNAM Academic Poster

DAI-ICHI VIETNAM cUSTOMER 1 cUSTOMER 2 cUSTOMER 3

Demographics:
Dai-ichi Life Insurance Nguyễ n Minh Tân
Company of Vietnam (Dai-ichi 25 years old
Life Vietnam) was founded on Entry to mid-level professional
18 January 2007 with 100% 5 – 10 million Dongs
Urban areas in Vietnam
Japanese capital as part of Dai-
Twitter, Instagram, and LinkedIn
ichi Life Group, Japan's largest
life insurance company and
Behavior and approach:
one of the world's largest • Establish financial security for
insurance groups with strong future goals
financial potential and over 121 • Address limited knowledge about
years of experience (Vietnam, financial planning
• Seek reliable, innovative solutions
n.d.).
for long-term security.
• Engage on Twitter, Instagram,
LinkedIn with visual content.
• Highlight educational content on
financial security and real-life case
studies.
Demographics: Demographics:
Nguyễ n Ngọc Thắng Nguyễ n Ngọc Thanh
45 years old 65 years old
Middle management Retired
30 – 50 million Dongs 12-20 million Dongs
Urban or suburban areas in Vietnam Urban or suburban areas in Vietnam
Facebook, Instagram, and LinkedIn Facebook and LinkedIn
Behavior and approach:
behavior and approach
• Safeguard family's financial well- • Ensure comfortable, secure
being retirement.
• Plan for children's education. • Manage healthcare costs.
• Ensure comfortable retirement.
• Optimize retirement solutions.
• Optimize investments for long-term • Utilize Facebook for detailed
goals.
information and event highlights.
• Understand comprehensive
• Provide direct link to website for
insurance coverage.
comprehensive retirement plans and
• Utilize Facebook for comprehensive
health insurance options.
posts and event information.
• Use SMS for quick links,
emphasizing family-oriented benefits.

SUMMARY 3C1E
SMS marketing and interactive
seminars increase brand
awareness 20% for Dai-Ichi
Vietnam. The ad "Discover
Stability, Embrace Tomorrow
with Dai-ichi Life Việt Nam,"
highlights the company's
dedication to safe financial
solutions. Targeted SMS
Marketing promotes Dai-Ichi
products. Seminars let
customers experience Dai-
Ichi's products. This extensive
campaign promotes Dai-Ichi
Vietnam as a financial partner.

SMART GOALS ACTION PLAN

Objectives: Increase Dai-ichi Vietnam Brand Recognition by 20%
by September 2024

Specific:
What: The objective clearly states what needs to be achieved - an
increase in Dai-ichi Vietnam's brand recognition.
Who: It specifies the brand in question - Dai-ichi Vietnam.
How Much: It quantifies the target increase - 20%.

Measurable:
The 20% brand awareness increase is a clear statistic for
development and success. This provides performance monitoring
and assessment.

Achievable:
20% Brand Recognition Increase• Realistic and achievable.•
Considers current level of recognition.• Challenges achievable with
right strategies.

Relevant:
Dai-ichi Vietnam's Objectives• Align with broader goals.• Increased
brand recognition boosts success, market position, and customer
engagement.

Time-bound:
Objective Time Frame: September 2024
• Adds urgency and deadline for 20% increase.
• Helps focus efforts and resources efficiently.

MEASUREMENT 3 PHASES DEMO CONTENT

REFERENCES
Vietnam, D.L. (n.d.). Giớ ithiệuDai-ichi Life Việt Nam. [online] Giớ ithiệuDai-ichi Life Việt Nam. Available at: https://dai-ichi-life.com.vn/index.php/gioi-
thieu#:~:text=%C4%90%C6%B0%E1%BB%A3c%20th%C3%A0nh%20l%E1%BA%ADp%20v%C3%A0o%20ng%C3%A0y%2018%2F01%2F2007%20v%E1%BB%9Bi%20100%25 [Accessed 24 Dec. 2023].
VCCorp.vn (2023). 5 ‘ônglớ n’ bảohiểmnhânthọ ở Việt Nam: AIA, Prudential, Dai-ichi Life, Manulife, BảoViệt – ai cólãicaonhất? [online] cafef. Available at: https://cafef.vn/5-ong-lon-bao-hiem-nhan-tho-o-
viet-nam-aia-prudential-dai-ichi-life-manulife-bao-viet-ai-co-lai-cao-nhat-188230413082227228.chn. ‌cycles, T. text provides general information S. assumes no liability for the information given being
complete or correct D. to varying update and Text, S.C.D.M. up-to-Date D.T.R. in the (n.d.). Topic: Insurance industry in Vietnam. [online] Statista. Available at:
https://www.statista.com/topics/6228/insurance-in-vietnam/#:~:text=Leading%20insurance%20companies%20in%20Vietnam [Accessed 24 Dec. 2023].