Digimarc for VARs

1
 Transformation of Digimarc
In the past, Digimarc positioned itself as a technology company leveraging its 20+ years
of watermarking IP and experience to sell watermark licenses to replace common 1-D
and 2-D symbologies on private label and brand packaging.

With the acquisition of EVRYTHNG, a UK based IoT platform provider, Digimarc has
transformed itself into a company empowering product digitization with enterprise-grade
security, scalability, and reliability.

This transformation enables Digimarc to now offer:

• SaaS based solutions for brands and retailers
• PaaS based solutions for VAR’s (Valued Added Resellers) who utilize the Digimarc
Illuminate Platform and bundle their own differentiated solutions to their customers.

2
 Digimarc SaaS Solutions for Brands and Retailers
Digimarc Illuminate Platform
Drives the digitization of products through packaging enabling businesses to gain insight to identify
and address some of their most pressing product-based issues, from counterfeiting to recyclability.

Digimarc Product Cloud

• Connects via APIs to PIM, ERP, finance, marketing, and other systems.
• Captures every digital interaction gaining visibility of a products journey.
• Unlocks Digimarc products like Recycle, Validate, Engage, and Retail Experience

Digimarc Products
Deliver intelligence to unlock the value of that digitized product for business operations.
• Enable contextual data exchange with digital devices and/or inform what actions to take.
• Unlock data insights providing actionable intelligence to analyze and make better business
decisions.

3
 Digimarc PaaS Solutions for Printers/Converters/SIs
The Digimarc VAR (Value Added Reseller) Program for industry-leading Printers, Converters and Systems Integrators. VARs
license annual subscriptions for access to the Illuminate Platform and bundle with their existing solutions creating a unique value
add for their customers.

“Typical” VAR use cases for both B2B and B2C include:
Brand Protection applying:
• Multi-factor scanning of labels and packaging
• Serialized / static covert/overt watermarks
• Watermarks scanned via mobile SDK’s

Manufacturing Efficiency for:

• Parts Matching
• Inventory Management (Internal)
• Order Tracking

Track and Trace

• B2B and B2C use cases
• Inventory Management/Tracking Internal and External
• Direct to part marking

4
 About Digimarc

Commitment to Powerful PaaS/SaaS

innovation with company empowering
~900 patents and product digitization with
dedicated R&D teams enterprise-grade security,
scalability, and reliability with
Nasdaq listed with 20+ years A leader in global SOC 2 certification
proven ability to provide digital standards, co-chairing the
solutions at the highest development of the GS1
levels of scale and security Digital Link
 Proven Platform for VARs

Digimarc Illuminate Platform

6
 Product Digitization
The Digimarc Illuminate product digitization platform enables
the creation and connection of a digital twin to a physical or
digital item, enabling VARs to deliver connected product
packaging with a turnkey platform.

Powered by intelligent software, Digimarc digital twins

leverage logic and customizable rules that enable your
products to inform, instruct, and act on their own – and deliver
a new level of security for anti-counterfeiting.

Why Digimarc?
• Most scalable, feature-rich software
• Bridge analog products to a digital twin with digital watermarks
(covert, ubiquitous, redundant, and secure)
• One platform for delivering product digitization, including brand
protection, consumer engagement, and more
• Accretive value and benefits regardless of where your clients are on
the product digitization journey

7
 How It Works – PaaS Service Model

Purchase PaaS Digimarc Delivers VAR Integrates Into VAR Sells to

License from Software License, Existing Products and Customers
Digimarc Tools, and Support Solutions

8
 Thank You

©2023 Digimarc Corporation • digimarc.com

9