Cambridge Lower

Secondary

Learner resource

Making a difference in our community – L8.3

Convincing others Recording form

Method of Brief description Example
campaigning
EXAMPLE Send a letter to a local newspaper about the issue. The letter The local wildlife group has sent letters to the newspapers. This was
Writing to a should tell people about the issue and suggest how things about keeping trees and hedges so that wildlife has somewhere to live.
Newspaper could get better. The letter must get people’s interest and
attention.
1. Door To Door This means staff or one person going door to door engaging The local pet shop staff went door to door to spread awareness about
Engagement with voters and trying to make them aware about the lost or wild dogs that are in need of a home.
campaign.

2. Rallies and This means gathering a full crowd or public rally where you The mayor had organised a rally on behalf of his party to try and
Public Events spread the word about a certain situation, conflict or general persuade voters to vote for his party.
awareness with speech and more.

3. Social Media This means spreading word on social media such as Twitter, A team of help and health organisers had spread the word on
Campaigning Instagram, Facebook and more. Instagram about homeless people and how they are in need of food
and shelter.

4. Traditional This means to traditionally advertise/spread the word on The staff of a major water-supply company had advertised and spread
Media television, radio or print. their word about a cleanup nearby of the coastal areas on the radio
Advertisement and television.

5. Grassroot This means to gather communities, mobilise volunteers by The candidate running for Mayor named Johnson had a grassroot
Organization word of mouth and to spread word by dedicated supporters. campaign which involved door to door/canvassing neighbourhoods,
local volunteer hosting meetings for dedicated supporters and
Learner resource 1
 Method of Brief description Example
campaigning
spreading the word.

Learner resource 2