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strategy of titan watches
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A study of indian wrist watch industry and marketing strategy of titan watches
1.
2. Updated personality
3.
4. Neglecting original customers
5. Losing credibility for the brand
6.
7. a) Fastrack
8. b) Sonata
9. c) Raga
10. d) Nebula
11. e) Others, please specify…………………………….
12. Since how many months / years have you been using Titan watch?
13. Why do you prefer Titan brand?
14. a) Attractive designs,
15. b) Reasonable price
16. c) Brand image
17. d) Good quality
18. Do you remember the original tagline of Titan watches? If yes, please mention.
19. Have you seen the advertisement of Titan watches?
20. a) Yesb) No
21. In which media have you seen the advertisement?
22. a) TV
23. b) Newspaper
24. c) Magazines
25. d) Hoardings
26. e) Radio
27. Who is the brand ambassador of Titan watches?
28. Are you aware of the new tagline of Titan?
29. How do you rate the new designs of Titan?
30. a) Poor
31. b) Average

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32. c) Above Average
33. d) Good
34. e) Excellent
35. Have you seen the new campaign of Titan?
36. a) Yesb) No
37. Do you think the new advertisement is effective in inspiring consumers to have a new look everyday and be more in lives?
38. a) Not at all effective
39. b) Effective
40. c) Highly effective
41. How do you rate Titan’s exclusive showrooms with respect to the following:
42. (1–Poor, 2-Average, 3-Above Average, 4-Good, 5-Excellent)
43. Ambience-
44. Sales personnel-
45. After sales service-
46. Display of watches-
47. Overall showroom-
48. 13. What suggestions would you like to give to improve Titan’s brand image among customers?

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