The Power of being Different
Belvico Coffee, Vietnam, August 2020
Dear Valued Customer,
In the competitive world of retail, we understand
that building a growing loyal customer base is
one of the key success factors of your business.
We also believe that appealing, innovative
products on your shelf can entice customers to
enjoy their shopping experience more, which
will reflect positively on the image of your store
and eventually generate more overall sales.
You are now probably thinking: “What can be
so innovative about a coffee product to truly
www.belvico.com
attract the attention of our clients? Is it another
story about cold brew or specialty coffee?
Or maybe about organic coffee farming?
Well, in fact, none of the above. Allow us to
give you a brief introduction:
In our societies there is a growing awareness
to reduce the use of so called ‘single use
plastic’. As a modern company, we are striving
towards more sustainability, looking at it as
a never-ending journey. In our sustainability
commitment, we consider packaging as a key
area of improvement.
We had a brainstorming session with the
BELVICO team and decided to create a
100% bio-degradable coffee bag. It was
challenging, as we learnt on the way that
bio-degradable and compostable have
a different meaning, that most so called
‘environmentally friendly’ coffee bags were
only partly compostable or partly bio-
degradable, that bio-degradable and
compostable bags will not degrade on waste
landfills and that some of these bags cannot
preserve the coffee flavor.
By this letter, we are very proud to present
you our 100% bio-degradable coffee bag
which keeps our coffee fresh and flavorful,
meanwhile quickly and fully degradable in every
environment. These are the main features:

EVERY SINGLE COMPONENT

OF THIS COFFEE BAG:
Is 100% degradable, including off-gas
valve and closing zipper
 reaks down 100% in any environment:
B
Backyard compost, 6 months
Aerobic landfill, 1-2 years
Anaerobic landfill: 2-5 years
River-Lake-Ocean: 1-2 years

As a company philosophy, we embrace We would therefore sincerely appreciate

the concept of working together with our
customers as partners instead of in a classic
supplier-customer type of way.
We truly believe that we can contribute to the
sustainability image of your store, which will
surely lead to a growing loyal customer base.
the opportunity to explain you more about
our coffee company and our 100% bio-
degradable coffee bag in a face to face
meeting.
We will reach out to you shortly to arrange a
meeting at your convenience.

Sincerely yours,
Kay De Vreese
Chairman BELVICO

www.belvico.com