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McCann, formerly McCann Erickson, is an American

global advertising agency network, with offices in 120
countries. McCann is part of McCann Worldgroup, along
with several other agencies, including direct digital
marketing agency MRM//McCann, experiential
marketing agency Momentum Worldwide, healthcare
marketing group McCann Health, and public-relations
and strategic-communications agency Weber
Shandwick.

McCann Worldgroup, along with agency networks

MullenLowe and FCB, make up The Interpublic Group of
Companies (IPG), one of the four large holding
companies in the advertising industry.

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McCann was started in 1902 when Alfred Erickson

formed his own advertising agency in New York City. In
1912, Harrison McCann, along with four partners
launched H. K. McCann Co, and introduced the credo
“Truth Well Told” which is still used even today. Then,
in 1930, McCann and Erickson merged companies. It
was later renamed as McCann in 2016.

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Globally, McCann-Erickson is Interpublic's largest

agency, and in industry circles, is referred to as the
jewel in the IPG crown. Its client list includes:

 Verizon
 Microsoft
 Nestle
  L'Oréal
 Coca-Cola
 Intel
 General Motors
 Mastercard
 Aldi
 Cigna
 Nespresso
 Reckitt Benckiser

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After almost six years of absence from any

competitions, most Egyptian people did not
know their own national football team. Days
before the African Cup of Nations, Coca-Cola
decided to help fans get familiar with the new
line-up. “The Line Up Song" introduced the
personalities on the brand-new Egyptian
national soccer team.

When Coca-Cola wanted to support the

Egyptian team, which had qualified for the
African Cup of Nations, their first international
tournament in six years, and create
excitement about the national lineup and
reignite pride in the national jersey, they
needed to seize an opportunity during a
tournament where the teams, stadiums, and
players were sponsored by Coke's blue
competitor.

As Egyptians learned about the new lineup,

Coca-Cola helped people become familiar with
their own national team by encouraging them
to exchange a foreign team's jersey for an
 Egyptian team jersey from Coca-Cola. Special
edition double-sleeve bottles inspired people
to make the jersey exchange, and the jerseys
were even featured on leading TV shows.
Thousands of people attended pop-up shows
to swap their foreign jerseys. The Coca-Cola
jersey campaign became big news, capturing
the attention of the nation and even reaching
the parliament. All the foreign jerseys
collected were recycled into duvets and
donated. The accompanying song reached
55% of the Egyptian people, and despite
Egypt's loss days before the final, the song
brought the nation together.

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Ikea has become the first major retailer ever

to democratize the use of its furniture for
people with disabilities.

For 1 in 10 individuals, regular furniture poses

a significant challenge, and special needs
furniture is often twice as expensive. To cater
to people with disabilities, IKEA embraced a
democratized design approach. They launched
ThisAbles - a range of free add-ons that
render existing IKEA products usable. These
add-ons can be downloaded and printed from
anywhere in the world or obtained in the
store. The initiative began with engineers
consulting disabled individuals and continued
to evolve with public suggestions.

Each add-on addresses a different accessibility

issue for their most popular furniture: sofa
 elevating-legs for easier ascent, lamp button-
enlargement for easy lighting, special handles
for closets, and more. To ensure that people
with disabilities can experience and try the
products just like everyone else, IKEA created
the first-of-its-kind accessible space in an
Israel-based store.

What initially started as a solution for 1 in 10

Israelis has now evolved into the largest
worldwide disability operation ever undertaken
by IKEA.

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In conclusion, advertising continues to be an essential

component that has moulded and supported the
economic landscape of our country from its inception to
the present. Advertising has been a force for
advancement, encouraging an environment of
invention and opportunity. Its foundations are based on
the ideals of free speech, competition, and democracy.
Advertising has been essential in maintaining markets
lively, low pricing, and doors open for new players due
to its effective information transmission regarding
goods and services. Advertising has a lasting effect on
the economy at every level. It informs consumers,
sparks a cascade of wise decisions, boosts sales and
overall growth, and benefits a wide range of businesses
and their suppliers. The proof of its effectiveness is
supported by studies demonstrating astounding returns
on investment, further underscores its significance as a
key driver of business success.

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 I. Wikipedia
II. Mc Cann
III. ICSE Commercial Studies Textbook by C.
B. Gupta
IV. Brainly
V. Groww
VI. Quora
VII. Bank Bazaar
VIII. Navi
IX. YouTube

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