BRAND: QUKIPET UMBRELLA HAT

SHIVANI PATEL
SAP ID : 53009220018
 BRAND POSITIONING:

shadespher Umbrella Hat redefines sun protection with a blend of

innovation and style.
Catering to the adventurous and fashion-forward, our umbrella hats
offer a unique fusion of functionality and flair.
Unlike traditional solutions, QUKIPET brings a playful twist to sun
safety, making a bold statement for those who seek fun, practicality,
and a touch of unconventional charm under the sun."

Innovative Sun
Solutions

FASHION-FORWARD
UTILITY

SUSTAINABLE SUN
SOLUTIONS

CUSTOMIZABLE STYLE
 BRAND IDENTITY:
Developing a strong brand identity for
shadeshper UMBRELLA HAT

involves careful consideration of visual

and verbal elements to create a cohesive
and memorable representation

LOGO:- COLOR PALETTE:

PURPLISH-BROWN

Warmth and Comfort

LIGHT PEACH

warmth, sweetness, softness; evokes

gentleness and tranquility in design."
 BRAND ARCHITECTURE:

PARENT BRAND: Qukipet

PRODUCT BRAND:Shadespher umbrella hat

PRODUCT VARIATIONS OR COLLECTIONS:

Shadespher Classic Collection: Featuring the original and timeless
designs that define the brand's signature umbrella hat style.

Shadespher Trendsetter Collection: Introducing limited edition and

trendsetting designs that cater to fashion-forward individuals.

CUSTOMIZATION OPTIONS:
Shadespher Create Your Style: A sub-brand or section allowing
customers to personalize their umbrella hats, choosing colors,
patterns, and accessories to match their preferences.
 BRAND EQUITY:
BRAND AWARENESS:
Objective: Increase visibility and recognition of the Shadespher
Umbrella Hat brand.
Strategies: Invest in marketing campaigns across various channels,
engage in social media promotions, and collaborate with influencers
to enhance brand visibility.
BRAND LOYALTY:
Offer loyalty programs, discounts for repeat customers, and
create a community platform where users can share their
experiences and styles.
PERCEIVED QUALITY

Objective: Establish Shadespher Umbrella Hat as a high-quality and

reliable product.
Strategies: Emphasize the durability, functionality, and design
aspects of the umbrella hat through marketing materials, product
reviews, and testimonials.
 BRAND ASSOCIATIONS:

Strategies: Showcase the product in lifestyle contexts that resonate

with the target audience. Highlight features that appeal to
adventure, style, and sun safety.

UNIQUE SELLING PROPOSITION

(USP):

Strategies: Emphasize innovation, customization options, or

sustainability initiatives in marketing and promotional materials.

CUSTOMER SATISFACTION:

Strategies: Collect feedback, respond to customer inquiries

promptly, and continuously improve the product based on
customer input.
 BRAND COMMUNICATION
CONSISTENT BRAND MESSAGING:

Maintain consistency in messaging across all channels. Whether it's

on the website, social media, or marketing materials, ensure that the
brand message is unified and aligns with the overall brand
positioning.

SOCIAL MEDIA ENGAGEMENT:

Leverage social media platforms to engage with the audience. Share

user-generated content, conduct polls, and encourage followers to share
their experiences with Umbrella Hat. Utilize relevant hashtags to
increase visibility.

EVENTS AND SPONSORSHIPS:

Participate in or sponsor events that align with the brand's identity.

This could include outdoor festivals, fashion shows, or
sustainability events. Actively engage with attendees to showcase
the product.
 BRAND EXTENSION
SUN ACCESSORIES LINE:

Introduce a range of complementary sun accessories, such as

sunglasses, sun sleeves, or stylish UV-protective clothing.
This extension capitalizes on the brand's commitment to sun safety
and fashion.
OUTDOOR LIFESTYLE PRODUCTS:

introducing products like foldable chairs, picnic blankets, or

portable sun shelters.

CUSTOMIZATION STUDIO:

Establish a platform or physical store where customers can

personalize various products, not just umbrella hats.
This could include customizable backpacks, water bottles, and other
outdoor accessories.
 BRAND EXPERIENCE
DISCOVERY AND ONLINE PRESENCE: PRODUCT QUALITY AND
AWARENESS: PERFORMANCE:
The official
Customers discover website and social QUKIPET Umbrella
through various media profiles Hat lives up to its
channels, including provide a visually promise of
online platforms, appealing and innovation, style,
social media, word informative and functionality.
of mouth, and representation of Customers
marketing the brand. experience the
campaigns. Consistent product's quality,
The brand branding comfort, and
communicates its elements, high- effectiveness in sun
unique selling quality visuals, protection, building
points, such as and engaging trust and
innovation, style, content contribute satisfaction.
and functionality, to a positive
during this phase. online experience.
 Brand Innovation
Brand innovation for Shadespher Umbrella Hat involves continuously
evolving and introducing creative elements that set the brand apart,
drive consumer interest, and align with market trends.

DESIGN AND AESTHETICS:

CUSTOMIZATION OPTIONS
unique and eye-catching
Launch an online
designs, patterns, and
customization studio or
colors to cater to diverse
physical locations
consumer preferences.
where customers can
personalize their
umbrella hats with
FUNCTIONALITY AND FEATURES: unique colors, patterns,
Explore the integration of and accessories.
technology, such as built-in
fans for cooling, UV sensors,
or smart features that enhance
the overall user experience.
 BRAND GUIDELINES:

Brand guidelines for QUKIPET Umbrella Hat provide a

comprehensive set of instructions and standards to ensure
consistency in brand representation across all communication
channels.

Regularly update the guidelines to reflect any changes in branding

strategy or design elements.
Thank
you