INTER-GLOBAL COLLEGE FOUNDATION, INC.

Brgy. Bocohan, Lucena City

Email address: igcfi@yahoo.com
Registration No. 16Q13029
Tel. / Fax Nos. (042) 797 – 0617 / 373-2535

LEARNING ACTIVITY SHEET

MACRO PERSPECTIVE ON TOURISM AND HOSPITALITY

NAME:____________________________________ SCORE/MARK:_____________
YEAR/SECTION:____________________________ DATE:____________________

I. Type of Activity:  Concept Notes  Laboratory Report

 Essay/Task Report  Skills: Exercise/Drill
 Illustration  Other:____

II. Activity
No./Title: Activity 1: SECTOR OF HOSPITALITY INDUSTRY CASE STUDY
III. Learning Outcomes:

1. Students will be able to analyze real-world case studies related to the tourism and
hospitality industry, identifying key issues and challenges facing businesses in this sector.
2. Students will develop problem-solving skills by considering different options and
strategies that businesses can use to address crises and challenges.
3. Students will be able to apply critical thinking skills to analyze the effectiveness of
different strategies and evaluate their potential impact on business outcomes.

IV. Activity Introduction/Information/Directions:

1. Read the case study carefully and take notes on the key issues and challenges facing
the luxury hotel chain.
2. Analyze the case study using critical thinking skills and consider the different options
and strategies that the hotel could employ to address the crisis.
3. Answer the questions provided, using evidence from the case study to support your
answers.

V. Case Study

CASE STUDY 1
A boutique hotel in a popular tourist destination is struggling to attract guests and maintain
profitability due to intense competition from larger chain hotels in the area. The hotel
management team needs to come up with a plan to improve occupancy rates and increase
revenue.

Questions:
1. What are some of the factors that may be contributing to the hotel's low occupancy
rates and profitability?
2. What steps can the hotel management team take to differentiate the boutique hotel
from larger chain hotels and appeal to a specific target market?
3. How can the hotel leverage technology and online marketing to increase visibility and
attract more guests?
4. What types of amenities or experiences can the hotel offer to enhance the guest
experience and increase revenue?
5. How can the hotel build relationships with local businesses and organizations to
create partnerships and generate referrals?

1|Page
A MACRO PERSPECTIVE ON TOURISM AND HOSPITALITY
THC05 TUESDAY - THURSDAY 10:30-- 12:00
 INTER-GLOBAL COLLEGE FOUNDATION, INC.
Brgy. Bocohan, Lucena City
Email address: igcfi@yahoo.com
Registration No. 16Q13029
Tel. / Fax Nos. (042) 797 – 0617 / 373-2535

Case Study II:

The island of Kauai in Hawaii is a popular tourist destination known for its beautiful beaches,
lush forests, and outdoor activities such as hiking and surfing. A group of local tourism
businesses, including hotels, restaurants, and tour operators, has come together to form a
destination management organization (DMO) with the goal of promoting sustainable tourism on
the island. However, they face a number of challenges related to balancing economic growth
with environmental protection and preserving the island's unique culture and way of life.

The DMO has identified several key issues that they must address to achieve their goals. These
include:
1. Overcrowding and congestion in popular tourist areas, leading to environmental
degradation and negative impacts on local communities.
2. Insufficient infrastructure to support sustainable tourism, such as public transportation
and waste management systems.
3. The need to balance economic growth with environmental protection and preservation
of cultural heritage.
4. Lack of education and awareness among tourists and local residents regarding
sustainable tourism practices.

The DMO has developed a comprehensive plan to address these challenges, which includes:
1. Developing a sustainable tourism action plan to guide tourism development on the
island, including measures to manage visitor numbers and limit environmental
impacts.
2. Investing in sustainable infrastructure such as public transportation, waste
management systems, and eco-friendly accommodations.
3. Supporting local businesses that prioritize sustainability and cultural preservation,
such as those offering farm-to-table dining or indigenous cultural experiences.
4. Educating tourists and local residents about sustainable tourism practices through
marketing campaigns, signage, and community events.

Content: 25 points
Organization and flow discussion 15 points
Grammar and spelling: 15 points
Cultural Sensitivity 20 points
Overall Impression 25 points
Total of 100 points

II. STUDENT REFLECTION

List all the things that you learned or discovered about this lesson.

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A MACRO PERSPECTIVE ON TOURISM AND HOSPITALITY
THC05 TUESDAY - THURSDAY 10:30-- 12:00