AG R I CU L TU R E S U P P L Y CH AI N M AN AG E M E N T

Ciptani is an Agritech Startup in Jambi province that focuses on building a sustainable

Who We Are ecosystem in the integrated agricultural sector to help solve various agricultural
problems from upstream to downstream.

Ciptani was born from the complaints of farmers...

Problem

Complex Supply Chain Over Supply

The supply chain is too long and ineffective, so Farmers' ignorance of the demand in the
prices at the consumer level are too high. market, so that farmers often have an
oversupply of agricultural products so that the
price of agricultural commodities falls

Capital Limited Market

Farmers often borrow capital from middlemen Farmers are often confused about where to
at very high interest rates sell their crops.
Solution
Effective Supply Chain
Ciptani breaks long supply chains,
then replaces them with shorter and
more efficient supply chains, so that
prices at the consumer level are still
controlled.
Distribution Channel
In the Ciptani Ecosystem, we
help distribute agricultural
products through Partner Stalls,
Hotels, restaurants, Cafes,
Boarding schools, and online
vegetable shops.
Mapping & Monitoring
The Ciptani application can monitor
and project the time, type and
estimated quantity of harvest, so that
it can project supply conditions in the
market in a certain period
Strategic partnership
Ciptani synergizes and collaborates
with many parties, starting from the
Agriculture Service, Food Security
Service, Social Service, Industry and
Trade Service,
Central Statistics Agency to Bulog
Sustainable Ecosystem
Ciptani is building a new, integrated
ecosystem, starting from farmer and
agricultural product mapping
applications, online vegetable shops,
partner stalls, kiosks, to related
departments
Agricultural Subsidies
Ciptani collaborates with the
Agriculture Service and Food
Security Service to distribute
fertilizer, seeds and other
assistance to registered farmers.
 C omplex Supply C hain
Simulation of Red Chili Products WITHOUT Ciptani

Rp.
8
000 0.
5.

00
. 7 Roadside

0
Rp
stall

farmer Middleman Big Agent Market Stall Household

Rp.40.000 Rp.55.000 Rp.70.000 Rp.75.000

Effec tive Supply C hain
Simulation of Red Chili Products WITH Ciptani

Rp.
5
000 5.
6. Roadside

00
. 4

0
Rp
Stall

Farmers Household

Rp.40.000 Rp50.000

Rp

00
46
.
.0

0
00 .5

5.
Rp

Market stall
Ecosystem
01 02 03
Farmers DISTRIBUTION CHANNEL PARTNER

C IP T A N I.ID KRIB O .ID WARUNG MITRA MSME partner

Agricultural Application Onlne Store Roadside Stall Product
This application helps Farming products are also distributed via Marketing
Kribo.id helps distribute vegetables from
farmer mapping, farmers directly to household consumers. Is a conventional channels. Not only does this Ciptani Helps MSMEs
commodity mapping, pioneer of online vegetable shops in Jambi program help farmers, it also helps people to who want to sell their
estimating harvest time & province, since 2016 have their own food stall business without products through
yields, and projecting capital. Ciptani's distribution
market commodity supply channels.
conditions in a certain
period.
B 2 B C LIE N T OUTLET Government
Vegetable Procurement Distributor in the Market Collaborations
Farming products are also distributed to B2B Farming products will also be distributed Ciptani officially
clients on a large scale such as hotels, through outlets/market stalls, in collaboration collaborates with the
restaurants, cafes, catering, hospitals, with APPSI and Disperindag, launched in
Jambi Provincial
schools, Islamic boarding schools, prisons and 2023
e-Warung programs.. Government, Social
Services, DTPHP,
DisHanPan, Bulog
Disperindag, BPS,
and TPID
Our Progress

3000+ farmers 100+ Stall 6 Services

There are already more than 3000 More than 100 stalls are Ciptani collaborates and
farmers registered in the Ciptani registered as Warung Mitra synergizes with 6 departments
database. Ciptani in Jambi province.

23 Commodities 1,8 M + 25 Customer

More than 23 Types of Commodities Total monthly transactions can reach More than 25 B2B clients
recorded in the Citpani application. 800 million from all distribution channels. have become Ciptani clients
Including chili, Kale, Beans, Tomatoes, This figure continues to increase as new
Cucumbers, Eggplant, Lettuce, etc contracts from B2B increase
 Media Coverage

Warung Mitra
Product
 Ciptani will continue to be developed into a
Super App super App that brings many benefits to
Indonesian agriculture

W HAT'S Local Champion

Our immediate goal at the moment is to bring
Ciptani to a national scale evenly

NEXT?
We are still in the process of collaborating with
Outlet APPSI to open outlets in each market to distribute
more harvests, directly from farmers

We will prepare a system where partner

Capital farmers who have good qualifications can get
capital assistance in the form of agricultural
tools and materials so that they are more
effective and targeted in the hope of
collaborating with national banks.
 MSME
W A RUNG M IT RA
MSMEs entrust selling

Revenue Model
products to Partner
Traditional Stall stalls

Ciptani supplies vegetables and basic necessities to partner stalls at

affordable prices / cheaper than the market. Margins 10-15%

B 2 B Procurement
Big Scale Vegetables Supply
Ciptani distributes vegetables and basic necessities on a large scale to
hotels, cafes, restaurants, hospitals, schools and Islamic boarding schools.
Margins 10-15%

K RIB O .ID
Government Online Store
Collaboration Ciptani is still selling directly on the Kribo.id online vegetable shop
application. Margins 10-20%
The Ciptani application
also plays a role in the
flagship program of the Market Stall
National Movement to Traditional Market
Control Food Inflation In collaboration with APPSI & DISPERINDAG Jambi, Ciptani will also
in the city of Jambi. help retail traders to get cheaper vegetable prices.

E -W A RU N G
Assistance Package Program
Ciptani will also supply fresh vegetables and fruit, eggs and other basic
necessities for the E-Warung package program
 GMV Ciptani 2023
800.000.000

700.000.000

600.000.000

500.000.000

400.000.000

300.000.000

200.000.000

100.000.000

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 Nett Revenue Ciptani 2023
80.000.000

70.000.000

60.000.000

50.000.000

40.000.000

30.000.000

20.000.000

10.000.000

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 Ciptani Strategic Program
Mapping and Data
Collection
Mapping and data collection on farmers
supports primary community needs
Inflation Control
Ciptani together with the cooperative
services in the relevant areas provide
reference data to BPS, the Agriculture
Service, the Food Security Service, the
Industry and Trade Service in controlling
food prices and preventing inflation.
Business units and
cooperatives
The gathering of farmers into
business groups which can be used
as cooperative business units
Capital Loan Forum
The cooperative that is formed can
become a capital loan forum for partner
farmers who need business capital
Distribution of aid
distribution of assistance from
related agencies to farmers
through cooperatives that have
been formed
Distribution of
agricultural products
Distribution of agricultural products
through cooperatives that are
formed in order to find a wider
market and directly to end users
Core Team
REZA NUGROHO
CEO & FOUNDER
Millennial Farmer, Graduate of Soil
and Environmental Biotechnology,
Bogor Agricultural Institute (Summa
Cummlaude). More than 7 years of
experience as an agricultural
practitioner in Jambi province
FELIKS LOURENSIUS
CTO & CO-FOUNDER
Geek & Tech Enthusiast, has
expertise in Tech Development
and experience in digitalizing the
agricultural and health industries.
 Website
www.ciptani.id

Phone Number
0811 7447 748

Contact Us
For any questions or Email Address
clarifications on our report. eja.nugroho@gmail.com