RESEARCH REPORT SYNOPSIS

ON

MARKETING RESEARCH” AND “SALES & DISTRIBUTION” in

HALDIRAM COMPANY’’
Submitted in partial fulfilment of the requirement of the degree of
bachelor of business administration
Submitted by:
ABHISHEK KUMAR
21GSOB1010371

2021-2024
Under the guidance
Of
Dr. Rani Jaiswal
GALGOTIAS UNIVERSITY
GREATER NOIDA, UTTAR PRADESH

Title of the thesis

“MARKETING RESEARCH” AND “SALES & DISTRIBUTION” in
HALDIRAM COMPANY”
Synopsis:
This report provides a detailed analysis of Haldiram's marketing
strategies and sales forecasting methodologies in the snacks industry.
It encompasses market surveys, research, promotional strategies, and
sales distribution tactics. Through primary data collection and
analysis, the report offers valuable insights into consumer behaviour,
market dynamics, and competitive positioning. The findings aim to
assist stakeholders in understanding the nuances of marketing in the
snacks business and aid in formulating effective strategies for
sustained growth
ABSTRACT
This report delves into the marketing strategies and sales forecasting
methodologies employed by Haldiram's Pvt. Ltd., a leading snacks
manufacturer in India. It explores the dynamic snacks market, regional
variations in snack preferences, and the evolving consumer
perception towards processed foods. Despite market challenges,
Haldiram's has sustained its success through adept management,
customer-centric approach, and continuous market research. The
report aims to provide insights into the marketing dynamics of the
snacks industry, focusing on market surveys, research, promotional
strategies, and sales distribution
Need for the Study:
The snacks market in India has witnessed significant changes with the
emergence of innovative products and shifting consumer preferences.
Understanding these changes and adapting marketing strategies
accordingly is crucial for sustained growth. This study aims to analyze
Haldiram's marketing tactics to uncover insights applicable to the
broader snacks industry.
Review of Literature:
Existing literature emphasizes the importance of market research,
customer satisfaction, vendor development, and promotional
strategies in the food industry. Studies highlight the role of effective
management in maintaining product quality, understanding consumer
needs, and sustaining brand equity. However, there's a gap in
literature regarding the specific marketing strategies employed by
successful players like Haldiram's in navigating the competitive snacks
market
Research Methodology:
The study employs a comprehensive approach involving primary data
collection through market visits, surveys, and interactions with
distributors and retailers. Data analysis techniques are utilized to
assess market volumes, consumer preferences, competitor analysis,
and sales forecasting. The research methodology combines qualitative
insights from market observations with quantitative data analysis to
derive meaningful conclusions.
References:
1. Company Documents*: This includes annual reports, quarterly
earning and any other official documents released by Haldiram.
2. survey: Design and administer surveys to gather opinions and
feedback from customers, employees, suppliers, or other relevant
parties. Surveys can cover topics such as product preferences,
satisfaction levels, brand perception, and market trends.
3.Observations: Personally observe Haldiram's operations, such as
visiting its retail outlets, or participating in events hosted by the
company. Observations can provide firsthand insights into Haldiram's
processes, product quality, customer service, and market presence.
4.Market Research: Conduct market research studies to gather data
on consumer behavior, competitor analysis, industry trends, and
market dynamics related to Haldiram's products and target
5. Academic Studies*: Review academic research papers, case studies
related to Haldiram, its industry, or relevant topics to gain additional
insights and support your findings.