ENTREPRENEURSHIP

1. NAME OF THE ENTREPRENEUR

- DHANG CRUZ

2. NAME OF THE BUSINESS

- RTW, APPARELL (AS OF NOW)

3. WHEN STARTED
- MS. DHANG CLAIMED THAT SHE HAS BEEN IN BUSINESS
EVERSINCE 2000, BUT THE BUSINESS WEREN’T CONSTANT SO
TIME BY TIME SHE CHANGES AND TRIED DIFFERENT
BUSINESS SINCE SHE IS SELF -EMPLOYED

4. REASON/S FOR GOING INTO BUSINESS

- MS. DHANG’S REASON OF GOING INTO BUSINESS IS THAT,
SHE WASN’T ABLE TO GET INTO COLLEGE AND FINISHED
ONLY IN HIGHSCHOOL. BUSINESS WAS THE ONLY OPTION
SHE COULD HAVE IN ORDER TO SURVIVE AND LIVE.

5. HOW DID THE BUSINESS START?

- MS. DHANG SAID THAT HER BUSINESS STARTED BACK IN
2000, WHEN ONLY THERE IS A SMALL BUSINESS SHE WAS
HANDLING TOGETHER WITH HIS HUSBAND. HER BUSINESS
STARTED WITH ONLY SMALL AMOUNT OF MONEY TO START
A BUSINESS. SHE WAS STRUGGLING SINCE SHE HAS NO IDEA
HOW TO MANAGE A BUSINESS.

6. WHAT WERE THE CHALLENGES FACED?

- MS. DHANG STATED THAT, THERE WERE A LOT OF
STRUGGLES THAT THEY FACED YEARLY AND EVEN NOW.
SHE SAID THAT SHE WAS LACKING KNOWLEDGE ABOUT
HOW TO HANDLE HER BUSINESS, THE THOUGHT OF STRIVING
INTO SUCCESS, HER FAMILY THAT SHE HAS TO FEED, THE
STRESS AND ANXIETY THE BUSINESS GAVE HER, SHE SAID
THAT EVERYDAY SHE IS THINKING OF HER PROBLEMS AND
 HOW SHE WILL SOLVE AND HANDLE IT. MS. DHANG SAID
THAT THERE WERE A LOT OF STRUGGLES SHE IS FACING
THROUGH OUT THE YEARS SHE’S IN BUSINESS. BUT THE
MAIN PROBLEM SHE IS FACING RIGHT NOW IS THAT A LOT
OF DEBTS ARE CRASHING INTO HER, ASIDE BEING IN THE
PANDEMIC, EVERY BUSINESS HAS WEAKEN EVERY SMALL
AND BIG BUSINESS HANDLERS.

7. HOW WERE THE CHALLENGES OVERCOME?

- MS. DHANG STATED THAT EVERYDAY IS A CHALLENGE BUT
SHE OVERCOMES IT BY PRAYING TO GOD TO SEEK FOR FAITH
AND STRENGTH. SHE ALWAYS MAKES A VIEW ABOUT HER
FAMILY TO GAIN STRENGTH. THE WAY SHE OVERCOME
EVERY PROBLEM IS THAT SHE CALMS HER MIND THINKING
OF BETTER AND INNOVATIVE PLANS ASIDED FROM THE
BUSINESS SHE HAS NOW, SHE ADDS DIFFERENT VARIETY OF
GOODS TO SELL INORDER TO HAVE AN EXTRA INCOME.

8. PLEASE SHARE FAILURES ENCOUNTERED ALONG THE

WAY. HOW DID YOU RECOVER FROM THE FAILURES?
- MS. DHANG SHARED A LOT OF EVENTS SHE ENCOUNTERED.
BUT THE MOST SAD PART OF HER STORY WAS THAT IN 2018
SHE TRANSFERS IN CAVITE TO HAVE A NEW LIFE AWAY
FROM MANILA, BECAUSE IN A SHORT SPAN OF TIME IN
HAVING A SUCCESFUL BUSINESS IN PARANAQUE,
EVERTHING OF HER PROFIT ARE GONE, SHE INVEST A NEW
HOUSE IN CAVITE AND INVEST A LOT OF THINGS, BUT SHE
HAS TO MAKE HER HOUSE FOR RENT IN ORDER TO HAVE AN
EXTRA INCOME. NOW THAT SHE IS STRUGGLING IN HER
BUSINESS SHE HAS NO CHOICE BUT TO MAKE HER HOUSE
FOR RENT, SHE SAID THAT SHE IS NOW RENTING A SMALL
HOUSE NEAR HER SHOP IN ORDER TO SAVE MORE MONEY
AND LESSEN EXPENSES.

9. WHAT WOULD YOU HAVE DONE DIFFERENTLY?

- MS. DHANG STATED THAT IF SHE WERE SMART ENOUGH TO
THINK OF HER FUTURE AHEAD, SHE COULD’VE SAVE MONEY
 AND USE IT FOR HER FUTURE. HER INVESTMENTS WERE
GONE IN JUST A SNAP OF A FINGER BECAUSE SHE WAS
BANKCRUPT AND SCAMMED PUTTING HER NEW BUSINESS IN
TRECE MARTIRES. SHE HAS LEFT WITH NOTHING. SHE IS
NOW STRIVING IN HER BUSINESS BY OWEING A MONEY TO
HER CLOSE RELATIVES, SHE STARTED LITTLE BY LITTLE
AGAIN.

10. PLEASE SHARE HOW YOU PUT TOGETHER THE FF.

A. GATE 1 : PREPARATION STAGE

~ HOW DID YOU RAISE THE MONEY?
- MS. DHANG CLAIMED THAT, WHEN SHE HAS NOTHING BUT
HERSELF AND FAMILY, SHE BORROWED SMALL SUM OF
MONEY TO SUPPORT HER SMALL BUSINESS. AND STEP BY
STEP THE INCOME SHE HAD MAKE HER DO AND THINK OF
NEW ITEMS TO SELL.

~ WHO WERE YOUR MENTORS AND HOW WERE YOU ABLE

TO CONVINCE THEM TO MENTOR YOU?
- MS. DHANG SAID THAT THE ONLY MENTOR IN LIFE THAT SHE
HAD WAS HER MOM. BECAUSE NOT BEING ABLE TO
GRADUATE WAS HER FAULT. HER MOM PUSHED HER TO
SURVIVE AND DO BUSINESS INSTEAD. UNTIL NOW, HER MOM
IS HER SUPPORT SYSTEM, HER MOM STILL HELPS HER
WHENEVER THERE’S A PROBLEM. SHE ALWAYS SEEKS
ADVISE TO HER MOM, TITA AND HER 2ND CHILD.

B. GATE 2 : MARKETING
~ WHO IS YOUR TARGET MARKET AND WHY DID YOU
CHOOSE THIS SEGMENT?
- MS. DHANG SAID THAT HER TARGET MARKET IS PUTTING
HER BUSINESS IN A ROADSIDE OR ALONG HIGHWAY CLOSE
TO THE MARKET, HER TARGET PURCHASERS ARE THE
 CONSUMERS WHO’S ON TRIPS, TEENAGERS, MOTOR RIDERS,
BIKERS, AND SHOPPERS AT THE MARKET.

~ WHAT IS YOUR MINDSET OR BELIEFS ON

ENTREPRRENEUSHIP?
- SHE CLAIMED THAT THE ONLY MINDSET SHE HAVE IN
ENTREPRENEURSHIP OR BUSINESS IS TO HAVE FAITH, TRUST
IN YOURSELF AND GOD. THE WAY YOU HAVE A GOOD
RELATIONSHIP AND INTERACTION TO PEOPLE IS HOW YOU
WILL KEEP A GOOD IMPRESSION TO PEOPLE. SHE ALSO
BELIEVES THAT, EVERYDAY IS NOT A SUCCESSFUL DAY, LIFE
GOES UP AND DOWN LIKE A WHEEL THAT GOES AROUND
AND ROUND.

~ WHAT WAS THE MESSAGE YOU WANTED TO

COMMUNICATE TO YOUR TARGET MARKET? HOW DID YOU
COMMUNICATE OR REACH YOUR TARGET MARKET?
- SHE STATED THAT IN HER CURRENT SHOP, AS SHE IS
RENTING FOR HER SHOP, SHE AND THE OWNER HAD AN
AGREEMENT SETTLED FOR BOTH OF THE TO BENEFIT. SHE
PROCLAIMED SELF AND BUSINESS RIGHTS IN RENTING TO
THE BUILDING.

C. GATE 3 : EXECUTION
~ HOW DID YOU SET UP YOUR ORGANIZATIONAL STRUCTURE
ON YOUR MACHINERY THAT WILL DELIVER VALUE TO YOUR
CHOSEN TARGET MARKET?
- MS. DHANG SAID THAT SINCE SHE IS STILL IN SMALL
INDIVIDUAL BUSINESS, SHE DOESN’T HAVE MACHINERY,
BECAUSE SHE HAS SUPPLIERS TO SUPPLY THEM GOODS. THE
ONLY MACHINE THEY USED TO RECEIVED IS THEIR PRIVATE
VEHICLE. EVERY 3DAYS OR SO SHE WILL RECEIVED HER
SUPPLY.
 ~ WHAT ARE THE METHODS OR PROCESSES OF GETTING
INFORMATION AND MAINTAINING CONTROL IN YOUR
BUSINESS? WHAT PIECES OF INFORMATION WAS MOST
IMPORTANT FOR YOU TO MONITOR SO YOU CAN MANAGE
THE BUSINESS BETTER?
- MS DHANG STATED THAT, IN ORDER TO MAKE HER BUSINESS
STABLE SHE SEEKS ADVISE TO EVERY BUSINESS HANDLERS
AND EVEN HER RELATIVES TO GIVE AND MAKE IDEAS THAT
WILL HELP HER IN HANDLING HER BUSINESS.ASIDE FROM
THAT THE MOST WORRYSOME IN HER BUSINESS IS THAT THE
EVERYDAY INCOME IF IT IS STILL CIRCULATING WELL. SO,
SHE NEEDS TO TAKE FULL CONTROL IN EVERY INCOME
THAT COMES.

~ WHAT MANAGEMENT SKILLS DO YOU FEEL WERE MOST

IMPORTANT WHEN YOU STARTED YOUR BUSINESS, AS YOU
GREW BUSINESS, AND DURING CRISES?
- MS. DHANG’S OPINION ABOUT THIS IS THAT THE SKILLS
THAT REQUIRES TO BE A GREAT
BUSINESSWOMAN/BUSINESSMAN IS TO HAVE A GREAT
SALES TALK SKILL AND GOOD IMPRESSIONS TO CUSTOMERS,
SMILE OFTEN AND HAVE MORE PATIENCE.

D. GATE 4 : SELF MASTERY

~ WHAT HELPS YOU TO KEEP MOVING FORWARD
ESPECIALLY DURING CHALLENGING TIMES?
- MS. DHANG SAID THAT THE ONE WHO HELPS HER TO MOVE
FORWARD IS HER FAMILY, HER AMBITIONS AND DREAMS
FOR HER CHILDREN.

~ WHAT IS YOUR MISSION OR THE REASON WHY YOUR

BUSINESS EXISTS BEYOND PROFIT?
- MS. DHANG SAID THAT HER MISSION IN DOING BUSINESS IS
MAINLY TO PROVIDE FOR HER CHILDREN AND SUPPORT
THEIR NEEDS. SHE DOESN’T VIEW TO BE A
MULTIMILLIONAIRE BUT ONLY TO HAVE A STABLE AND
BLESSED BUSINESS AND FAMILY PERHAPS.

~ HOW DO YOU ACHIEVE PERSONAL

1. NAME OF THE ENTREPRENEUR
- ARNEL P. MAYORES

2. NAME OF THE BUSINESS

- ANYAGRAFZ DECALS

3. WHEN STARTED
- MAY 1,2014

4. REASON/S FOR GOING INTO BUSINESS

- MR. ARNEL SAID THAT THE REASON WHY HE PUSH A
BUSINESS IS TO BOOST AND SHOW HIS SKILLS AND PASSION
REGARDING CREATIVE ARTS AND AT THE SAME TIME TO
SUPPORT HIS FAMILIES FINANCIAL NEEDS.

5. HOW DID THE BUSINESS START?

- HE STATED THAT HIS BUSINESS START FROM DOING LITTLE
CRAFTS AND DESIGNS

6. WHAT WERE THE CHALLENGES FACED?

- HE SAID THAT THE CHALLENGES HE FACED WERE THE NEW
ENVIRONMENT AND PEOPLE HE IS ENCOUNTERING
REGARDING ON HOW THEY WANT HIM TO STYLE THEIR CAR
OR VEHICLES.

7. HOW WERE THE CHALLENGES OVERCOME?

- HE STATED THAT HE OVERCOME HIS CHALLENGES
THROUGH SELF ENCOURAGEMENT, POSITIVE THINKING AND
FAMILY SUPPORT.

8. PLEASE SHARE FAILURES ENCOUNTERED ALONG THE WAY. HOW

DID YOU RECOVER FROM THE FAILURES?
- HE SHARED THAT HE EXPERIENCED THE
ENVIRONMENT,BEING NEW IN THE CITY,HE SAID THAT IT
WAS TOUGH HAVING A NEW ENVIRONMENT AROUND HIM
AND ALSO HE SAID THAT HE DOESN’T HAVE ANY FRIENDS
AT THE NEW PLACE AT THAT TIME. HE ENCOUNTERED
 CUSTOMERS DISCRIMINATING AND THROWING ATTITUDES
IN A WAY TO COMMUNICATION. HE STATED THAT HE
OVERCOME FAILURES BY DOING HIS BEST AND HAVING A
LOT OF PATIENCE IN DOING HIS JOB. ASIDE FROM THAT HE
SAID THAT HE EXPERIENCE HAVING LOW INCOME OR
EARNINGS BECAUSE OF BEING NEW IN THE AREA. HE SAID
THAT IN ORDER TO HAVE A GOOD COMMUNICCATION, HE
TALKS TO THEM WITH ALL RESPECT, POSITIVE THINKING,
BEING AN OPTIMIST PERSON AS THEY ARE.

9. WHAT WOULD YOU HAVE DONE DIFFERENTLY?

- HE THINKS OF BUILDING HIS OWN CLOTHING LINE.

10. PLEASE SHARE HOW YOU PUT TOGETHER THE FF.

A. GATE 1 : PREPARATION STAGE

~ HOW DID YOU RAISE THE MONEY?
- HE STATED THAT HE SEPARATES THE DAILY INCOME AND
THE EXPENSES.

~ WHO WERE YOUR MENTORS AND HOW WERE YOU ABLE

TO CONVINCE THEM TO MENTOR YOU?
- HE STATED THAT THE MENTOR HE HAS IS ARNOLD C,
ALAMASAN, HE ALSO SHARE HIS THOUGHT THAT HE DIDN’T
CONVINCE MR. ARNOLD TO BE HIS MENTOR ON HOW TO
HANDLE THE BUSINESS, MR. ARNOLDS SAW THE POTENTIAL
IN HIM AND HIS TALENT AND LET HIM DO WHAT HE WANTS
TO OWN AN ARTSHOP.

B. GATE 2 : MARKETING
~ WHO IS YOUR TARGET MARKET AND WHY DID YOU
CHOOSE THIS SEGMENT?
 - HE SAID THAT HIS TARGET MARKET ARE THOSE WHO HAVE
CARS AND VEHICLES WHO NEEDS AND WANTS TO
CUSTOMIZE IT.

~ WHAT IS YOUR MINDSET OR BELIEFS ON

ENTREPRRENEUSHIP?
- HE STATED THAT HIS MINDSET ON BEING AN
ENTREPRENEUR IS THAT HE IS INDEPENDENT, HE HAVE THE
MOTIVATION TO CONTINUE WHAT HE STARTED, AND THAT
HE IS AN OPTIMISITIC PERSON, GOAL ORIENTEND AND NOT
AFRAID OF FAILURES.

~ WHAT WAS THE MESSAGE YOU WANTED TO

COMMUNICATE TO YOUR TARGET MARKET? HOW DID YOU
COMMUNICATE OR REACH YOUR TARGET MARKET?
- HE STATED THAT HE GUARANTEES TO HELP HIS CONSUMERS
CHOOSE THE MOST STYLE TO KEEP THEIR CAR AND
VEHICLES ATTRACTIVE AND TO KEEP HIS CUSTOMERS
SATISFIED.
- HE STATED THAT THE EASIEST WAY IN THIS TIME IS TO USE
THE SOCIAL MEDIA PLATFORMS AND BY RECOMMENDING
HIS SHOP TO OTHER PEOPLE AROUND THE ARE BY THE HELP
OF HIS FAMILY, FRIENDS AND ACQUAINTANCE TO
RECOMMEND HIS SHOP

C. GATE 3 : EXECUTION
~ HOW DID YOU SET UP YOUR ORGANIZATIONAL STRUCTURE
ON YOUR MACHINERY THAT WILL DELIVER VALUE TO YOUR
CHOSEN TARGET MARKET?
- HIS SAID THAT HE SETS HIS STRUCTURE BY THE HELP AND
GUIDANCE OF HIS MENTOR.

~ WHAT ARE THE METHODS OR PROCESSES OF GETTING

INFORMATION AND MAINTAINING CONTROL IN YOUR
BUSINESS? WHAT PIECES OF INFORMATION WAS MOST
 IMPORTANT FOR YOU TO MONITOR SO YOU CAN MANAGE
THE BUSINESS BETTER?
- HE IS THE ONLY ONE DOING THE JOB IN THE SHOP THAT IS
WHY HE HAS THE ABILITY TO CONTROL THE INFORMATIONS
AND OTHER THINGS REGARDING THE SHOP.
- HE SAID THAT UNDERSTANDING ON HOW THE FUNCTION
THAT HE AND HIS CUSTOMER WOULD GAIN EFFECTIVELY,
KEEPING AND SEPARATING THE WAGES AND EXPENSES.
BEING RESPECTFUL TO THE CUSTOMERS IS A MUST.

~ WHAT MANAGEMENT SKILLS DO YOU FEEL WERE MOST

IMPORTANT WHEN YOU STARTED YOUR BUSINESS, AS YOU
GREW BUSINESS, AND DURING CRISES?
- HE SAID THAT BEING AN OPTIMISTIC PERSON, INDEPENDENT,
HAS SELF PERSERVANCE, RESPECTFUL AND A GOAL
ORIENTED IS PART OF THE SKILLS THAT ARE REQUIRED IN
THE BUSINESS.

D. GATE 4 : SELF MASTERY

~ WHAT HELPS YOU TO KEEP MOVING FORWARD
ESPECIALLY DURING CHALLENGING TIMES?
- HE CLAIMED THAT HIS FAMILY AND HIS KIDS HELPS HIM
VIEW THE SOARING FUTURE AND MOVES FORWARD.

~ WHAT IS YOUR MISSION OR THE REASON WHY YOUR

BUSINESS EXISTS BEYOND PROFIT?
- HE NEED MORE PURPOSE THAN PROFIT TO MAKE IT
THROUGH, HE STATED.

~ HOW DO YOU ACHIEVE PERSONAL GOAL

- HE SAID THAT BY CONSIDERING HIS GOALS AND
IDENTIFYING THE FINAL RESULT IN ORDER TO PLAN OUT
EVERYTHING.
SELF REFLECTION

I LEARNED THAT BOTH OF MY INTERVIEWEE IS CURRENTLY

HALF WAY TO SUCCESS BUT THE BOTH OF THEM DIDN’T
GIVE UP EASILY AND HAS THEIR CLEAR REASONS AND
GOALS IN ORDER TO MOVE FORWARD IN LIFE. THE MAIN
REASON WHY I PICK THESE TWO PERSONS TO INTERVIEW IS
THAT, THE BOTH OF THEM ARE ONES WHO I KNOW THAT ARE
STRUGGLING AND SUFFERING FROM LIFE. I SAW THE
EVERYDAY STRUGGLE THEY ARE FACING, AS THE BOTH OF
THEM HAS A FAMILY TO FEED AND TO SUPPORT. HAVING
THEM ON THIS INTERVIEW MAKES AND SHARES A MORE
VIEW AND OUTLOOK ON HOW INDIVIDUAL BUSINESS WORK,
THAT NOT EVERYBODY IS ON THE TOP. BOTH OF THESE
PERSON TALKS ABOUT HOW THEY CURRENTLY HANDLE
THEIR BUSINESS ADMIST THE CURRENT SITUATION, THESE
TWO PERSONS TAUGHT ME THAT NOT EVERY BUSINESS CAN
BE SUCCESSFUL AT A ONE TIME BLAST, YOU NEED TO
EXPLORE AND TRY MORE OF IT IN ORDER TO FIND SUCCESS.
FAILURES ARE PART OF THE JOURNEY AS LONG AS YOU ARE
GOING FORWARD AND NOT GIVING UP, THERE IS A CHANCE
THAT YOU WILL REIGN YOUR TRONE AND BATH ON YOUR
GOLD SOMEDAY, SO YOU JUST NEED TO BE PATIENT AND
INDEPENDENT. NOT EVERY PROBLEMS CAN BE SOLVE BY
SLEEPING AND SLCAKING OFF. YOU NEED TO WORK HARD
FOR IT. IF I WERE TO SEEK SUGGESTIONS AND TO GIVE THEM
SUGGESTIONS, WHY NOT BOTH OF THEM SEEKS FOR FULL
SUPPORT FROM THEIR LOVE ONES? THE FACTOR OF HAVING
ENOUGH LOVE,REST AND SUPPORT CAN BE A BIG BENEFIT IN
THEIR SOARING CAREERS AND BUSINESSES.WHY NOT
SEARCH AND SEEK MORE INNOVATIVE PLANS ON OTHERS
AND THE INTERNET TO MAKE MORE CREATIVE IDEAS TO
SUPPORT THEIR BUSINESS? WE’LL NEVER KNOW UNLESS WE
TRY RIGHT? MAYBE THAT WAY, STEP BY STEP THEY ARE
CLOSE TO SUCCESS.