Presenters

Jenie Maderable
Rechel Joy Malco
Visual Communication:
Examples, Types, Elements
& Importance
 What is visual Communication?

It is the use of graphics to represent

information for the purpose of
communication. It is mainly used to add
more meaning to the information
communication. It is also the transmission of
information and ideas using symbols and
imagery through visual elements
 These elements can include images,
customize graphics,charts,diagrams, and
other visual representation. It is a form of
non-verbal communication that relies on the
audience's visual perception to understand
and interpret the intended meaning.
 The primary purpose of visual
communication is to present information
in a precise, efficient, and visually
appealing manner. It is commonly used in
various fields, including marketing,
advertising, user interface design,
educational materials, and presentation.
Elements of visual communication include:
 1. Visuals. These are the core component's of
visual communication, including any form of
visual representation used to convey a
message,such as images, illustration,
photographs,and videos.

2. Typography . The use of different fonts, sizes ,

and styles of text to enhance readability and
emphasize key points in the visual.
3. Color. The strategic use of colors to evoke emotions,
create a visual hierarchy, and support the overall
message.

4. Composition . The arrangements of visual elements to

create balance, unity, and flow within the design.

5. Symbols and icons. Simplified representation used to

convey complex ideas or concepts at a glance.
 6. Charts and graphs. Visual representation of visuof data
and statistics to make information easier to understand and
analyze.

7. Layout and design. The organization of visual elements on

a page or screen to guide the viewers attention and enhance
the overall aesthetic

8. Context. Understanding the target audience, cultural

influences,and the specific purposes of the communication
to tailor the visuals effectively
Types of visual
communication
 Conclusion
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Q&A
Session
References
Book
Scientific journals
Magazine
Article
Dissertation or Thesis Website
Research Report Newspaper
Official document
Personal Interview
Thank
You!