Wirelet Charm

“WHERE WIRE MEETS ELEGANCE”

GROUP 2
Presentation Outline
A. MARKET STRATEGY
B. DEMAND ANALYSIS
C. SUPPLY ANALYSIS
D. COMPETITIVE ANALYSIS
E. PROGRAM ANALYSIS OF
MARKETING STRATEGIES
 A. Market Strategy
Market Profile
The product is demographically focused on individuals aged 10-25. This age
range is more likely to appreciate the eco-friendly and handcrafted nature of the
product, aligning with their values of sustainability. Adolescents aged 10-18 and
young adults aged 18-25 in this group tend to be more fashion-conscious and
socially responsible. Additionally, Wirelet aims to appeal to both genders
initially, as eco-friendly fashion is gaining popularity across demographics.
Psychologically, the product seeks to attract individuals who value uniqueness
and authenticity in their accessories, appealing to personality traits such as
creativity, individuality, and a desire to make a positive environmental impact.
To reach out to the target market, the business will utilize social media to
advertise the product and to sell it effectively and efficiently.
Major Segment Users
Based on the Data Collected
22-25 Years
18-23 Years
18%
11% and estimated population of
major Segment Users

The data presents the

15-17 Years
21% population that are
estimated to purchase the
product: 25% (11-12 years
11-12 Years
25%
old), 25% (13-14 years old),
21% (15-17 years old), 18%
(18- 23 years old), 11% (22-25
13-14 Years years old).
25%
 B. Demand Analysis
Projected Consumption
September 187
Month of Total Projected
Operation Number of Demand October 243

April 50 November 316

May 65 December 411

June 85 January 537

July 111 February 694

August 144 March 902

The table explains that the present investigation will run for
one year, with demand increasing by 30% each month. This
indicates a steady and strong growth rate throughout the year.
The monthly increase in demand suggests a growing interest or
need for the project's offerings, which could indicate effective
marketing activities, a bigger customer base, or a developing
market opportunity. This context is useful for forecasting and
planning, enabling stakeholders to anticipate and handle
growing demand throughout the year.
 C. Supply Analysis
01 Source of Product Supply

a. Local Suppliers: b. Advantages:

Local suppliers that may Local suppliers offer

affect the supply of our greater control over
products include street production processes,
merchants that sell quality assurance, and
unused, damaged, supply chain transparency.
recycled wires that will be They also facilitate closer
used as the main material collaboration, faster
of our product. Local shops turnaround times, and the
that sell beads, threads, ability to respond quickly
and more. to market trends and
customer feedback.
01 Source of Product Supply

c. Challenges:

Local production entails

higher labor and production
costs compared to foreign
manufacturing. Limited
access to certain materials
and production.
 Market Analysis
02 Factor Analysis of the Past and Future Supply Chain
Past Supply Chain Analysis:
Quality and
Craftsmanship:
The business will examine
the bracelets obtained
from various sources in the
past to evaluate their
quality and popularity
among customers.
Supply Chain
Reliability:
The business will assess
the reliability of its
suppliers in delivering the
bracelets promptly when
needed.
Past Supply Chain Analysis:
Cost and Pricing:
The business will assess the
costs associated with
acquiring bracelets from
different sources and
consider adjustments to
reduce expenses if necessary.
Market Trends and
Consumer Preferences:
The business will pay
attention to the types of
bracelets that customers
want to purchase and
identify any emerging
trends in styles or
materials that are gaining
popularity.
Future Supply Chain Analysis:

Supply Diversification: Supply Chain

Transparency:

The business will consider The business aims to

collaborating with multiple ensure transparency
suppliers to obtain regarding the origins of its
bracelets, reducing materials and the
dependence on a single manufacturing process of
source. its bracelets.
Future Supply Chain Analysis:

Collaborative Design Sustainability and Ethical

and Innovation: Sourcing:

The business will engage in

The business will use
discussions with the
materials that are good for
artisans responsible for
the environment and make
crafting its bracelets to
sure the people who make
develop new designs and
our bracelets are treated
explore alternative
fairly.
materials for production.
 D. Competitive Analysis

Selling Price:

The pricing of the wirelet is based on the affordability of the

target customers. By setting a selling price that aligns with their
budget, it increases the chance of attracting more customers
and driving sales.
 D. Competitive Analysis

Competition:

The main competition would be other jewelry brands selling

bracelets made from wire and online shopping apps that
sell bracelets.

Distribution and Cost of Transportation:

The product will be distributed to Matalam High School by

direct distribution and collaboration with school stores.
SWOT Analysis:
Strength
The bracelet made of recycled wiring possesses several strengths that contribute
to its appeal and viability in the market. Firstly, its commitment to environmental
sustainability by utilizing recycled materials not only reduces waste but also
aligns with the increasing demand for eco-friendly products. Secondly, the unique
design crafted from recycled materials offers a distinctive and visually appealing
product that can stand out in the competitive jewelry market. Thirdly, cost-
effective production using recycled materials potentially allows for higher profit
margins, enhancing the business's financial sustainability. Lastly, the bracelet's
recycled aspect provides a compelling narrative, tapping into the growing
consumer consciousness towards environmentally conscious choices, further
bolstering its market appeal and potential for success.
SWOT Analysis:
Weakness
Despite its strengths, the bracelet made of recycled wiring also faces several
weaknesses that could hinder its success. Firstly, the limited availability of
recycled materials may lead to supply chain challenges, as the availability of
recycled wiring can fluctuate. Secondly, ensuring consistent quality control of
the recycled materials may be challenging due to variations in sourcing,
potentially impacting the overall product quality. Thirdly, some consumers may
perceive recycled materials as inferior or less valuable compared to new
materials, affecting their willingness to purchase. Lastly, competition from
other jewelry brands offering eco-friendly products poses a significant
challenge in standing out in the market, requiring strategic differentiation to
capture consumer attention and loyalty.
SWOT Analysis:
Opportunities
The bracelet made of recycled wiring presents several opportunities for growth
and expansion in the market. Firstly, with the increasing consumer awareness of
environmental issues, there is a growing demand for sustainable products,
positioning the bracelet well to capitalize on this trend. Secondly, collaboration
with other sustainable brands or organizations can enhance visibility and
credibility, further solidifying its position in the eco-friendly market niche.
Thirdly, offering customization options for the bracelets, such as personalized
designs or engravings, can attract a wider range of customers seeking unique and
personalized accessories. Lastly, diversifying into related product lines made
from recycled materials, such as earrings or necklaces, presents an opportunity to
broaden the product range and appeal to a wider audience, thereby increasing
market share and revenue potential.
SWOT Analysis:
Threats
The bracelet made of recycled wiring faces several threats that could impede
its success in the market. Firstly, the increasing competition in the eco-friendly
jewelry market poses a challenge in standing out and differentiating from
competitors, potentially leading to market saturation. Secondly, changes in
environmental regulations or policies may impact the availability or cost of
recycled materials, affecting the production and profitability of the bracelet.
Additionally, economic downturns can influence consumer spending habits,
potentially reducing the demand for non-essential items like jewelry. Lastly,
any negative associations or incidents related to the use of recycled materials
could harm the brand's reputation and sales, underscoring the importance of
proactive brand management and communication.
 D. Competitive Analysis

General Competitive Practice

Competitive strategies for a recycled wiring bracelet involve

product differentiation, quality assurance, sustainable
sourcing, effective marketing, partnerships with sustainable
brands, customer engagement, and continuous innovation to
meet market trends and sustainability demands, ensuring
success in the eco-friendly fashion accessories market.
 E. Program Analysis of
Marketing Strategies
Geographic Segmentation:

Targeting the market in Matalam Poblacion, in this

case the business will understand the local market
dynamics, competition, and consumer behavior in
this area is essential for effective marketing
strategies.
 E. Program Analysis of
Marketing Strategies
Psychographic Segmentation:

By considering various educational backgrounds and

lifestyles, including those of elementary students, junior high
school students, senior high school students, college
students, graduate students, and working adults, we
marketers can create more targeted and personalized
marketing campaigns that resonate with their target
audience's preferences and behaviors.
 E. Program Analysis of
Marketing Strategies

Demographic Segmentation:

Targeting both male and female individuals aged 10-24

years old allows us marketers to tailor their products,
messaging, and promotional activities to suit the
specific needs and preferences of this demographic
group, which may have distinct consumption patterns
and purchasing behaviors.
 E. Program Analysis of
Marketing Strategies
Pricing Strategy:
Market penetration pricing involves setting low initial prices for
products or services to gain a significant market share quickly.
This strategy aims to draw customers away from competitors,
stimulate demand, and establish a strong foothold in our market.
By adopting a market penetration approach, our businesses can
rapidly expand their customer base and increase their market
share, potentially leading to long-term profitability and
competitive advantage.
 E. Program Analysis of
Marketing Strategies
Channel of Distribution :

The products will be accessible to customers through both direct

retail channels, including physical stores and strategically placed
pop-up shops, all operating under the Wirelet brand.
Additionally, an online retail platform, such as a social media
marketplace, will offer customers the convenience of purchasing
Wirelet products from any location at any time, thereby
extending the brand's reach beyond traditional brick-and-mortar
outlets.
 E. Program Analysis of
Marketing Strategies
Promotion and Advertising :
Wirelet will heavily invest in social media advertising across platforms
such as Facebook, Instagram, Twitter, and LinkedIn to reach its target
audience of professionals, businessmen, students, and adults. Engaging
content, including visually appealing images and videos showcasing
WIRELET products being enjoyed in various settings, will be created and
promoted to capture attention and drive engagement. The media
penetration is targeted messaging as tailoring advertising messages and
content to resonate with specific demographic groups, interest and
behaviors of the target audience to maximize relevance and engagement.