Journal of Coastal Research SI 103 1038–1041 Coconut Creek, Florida 2020

Discrete Element Analysis on the Correlation between Marketing

Means and Economic Benefits of Island Ecotourism
Jianghong Mo† and Fei Ren‡*

School of Tourism and Management

†
School of Business Administration
‡

Guilin Tourism University Zhongnan University of Economics and Law

Guilin 541006, China Wuhan 430074, China
www.cerf-jcr.org

ABSTRACT

Mo, J. and Ren, F., 2020. Discrete element analysis on the correlation between marketing means and
economic benefits of island ecotourism. In: Yang, Y.; Mi, C.; Zhao, L., and Lam, S. (eds.), Global Topics
and New Trends in Coastal Research: Port, Coastal and Ocean Engineering. Journal of Coastal Research,
Special Issue No. 103, pp. 1038–1041. Coconut Creek (Florida), ISSN 0749-0208.

www.JCRonline.org The traditional analysis method of the correlation between island eco-tourism marketing means and economic
benefits has a large error, so it can’t provide reference for the development of island eco-tourism. Therefore, a
discrete element analysis method of the correlation between island eco-tourism marketing means and economic
benefits is designed. This paper analyzes the influencing factors of the correlation between marketing means
and economic benefits, extracts the data table of island eco-tourism business, converts the data, and collects
the correlation data of island eco-tourism marketing means and economic benefits. On this basis, the discrete
element analysis method is used to calculate the correlation between the island eco-tourism marketing means
and economic benefits, so as to complete the calculation of the correlation between the marketing means and
economic benefits. The experiment proves that the discrete element analysis method of the correlation between
the island eco-tourism marketing means and economic benefits is less error than the traditional method, and
it has practical significance.

ADDITIONAL INDEX WORDS: Ecotourism, marketing tools, economic benefits, correlation, discrete
element analysis.

INTRODUCTION factors of the correlation between marketing means (Lei, Jing,

With the rapid development of economy, people’s living and Bao, 2018) and economic benefits were analyzed. The main
standard has been greatly improved and their consumption influencing factors are shown in the following Table 1:
patterns have changed, making tourism a full development.
Tourism marketing is an important part of the tourism industry. It Table 1. Influencing factors of the correlation between marketing means
is the marketing of all the interests related to tourism as a whole. and economic benefits.
The future development trend of tourism destination marketing
is to combine the marketing theory with the actual situation of Serial Number Influencing Factors Details
tourism destination market for effective marketing. 1 Marketing theme
Culture\subculture\social
Carrying out island tourism destination marketing according class
to local conditions is conducive to enhancing the island tourism 2 Marketing customers Role and status
development vitality and increasing the economic benefits of Age\occupation\economic\
3 Personal reason
lifestyle
tourism. In recent years, although domestic scholars have begun
Psychological Motivation\learn\beliefs
to study the correlation between the marketing and economic 4
factors and attitudes
benefits of sea-island tourism, they have not yet formed a complete
theoretical system with Chinese characteristics. Therefore, a On this basis, the correlation data of island eco-tourism
discrete element analysis method is designed for the correlation marketing means and economic benefits are collected (Wei and
between island eco-tourism marketing means and economic Hao, 2018). The whole process is divided into several steps of
benefits. data extraction, conversion, loading and presentation:
Step 1: Extraction. The data source is island eco-tourism
MATERIALS AND METHODS business data table, such as commodity table, transaction table,
Data Collection on the Correlation between Marketing Methods etc. The noise data elimination equation is as follows Equation
and Economic Benefits of Island Eco-Tourism (1):
Before collecting data on the correlation between island eco-
tourism marketing means and economic benefits, the influencing g ′′
Fh = (1)
k ∗n m
DOI: 10.2112/SI103-216.1 received 24 December 2019; accepted in
revision 24 March 2020. In Equation (1), F h refers to the information related to tourism
*Corresponding author: vickyrf530@126.com
©
Coastal Education and Research Foundation, Inc. 2020
products, k is the standard parameters of tourism informatization,
 Discrete Element Analysis on the Correlation between Marketing Means and Economic Benefits 1039

Step 2: In order to eliminate the difference of indicator unit and

n m is the irrelevant data in the island eco-tourism information, magnitude, normalize the indicator Equation (5):
and g′′ is the noise data processing parameter.
Step 2: Data conversion. This process is the most important
one in data mining, and it needs to transform the basic data x ( b ) = h / ∑ r p (5)
based on the algorithm (Wei and Hao, 2018). The frequent item i =1

set is searched through the loop, and the data is converted. The In Equation (5), x ( b ) is the weight of each indicator, h is
calculation expression is Equation (2):
the number of indicators, ∑r
i =1
is the normalization processing
parameter, and p is the corresponding indicator parameter.
u
Y=∗ ∑ g (2) Because there are many indexes, the dimensionless treatment
p i =1 is carried out for them. The calculation equation is as follows
u
Equation (6):
In Equation (2), Y is the data conversion parameter, p is
the number of visitors, and ∑g i =1
is the number of cycles of data
d
conversion. H= (6)
Step 3: Data loading. The loading process is to load the output ∑ f ∗v
u
result data into the database.
Step 4: Data presentation. Because the final need of marketing In Equation (6), H represents all indicators involved in
means and economic benefit correlation analysis.
This process is not a formal, all dimension table are directly
marketing means and economic benefits, ∑f
u
represents
connected to the fact table together, and without transition between dimensionless treatment parameters, v represents indicator
dimensions, namely the fact table and dimension table is simple and classification parameters, and d represents the number of
direct relationship between (Wu and Song, 2018), so the dimension iterations in the dimensionless treatment.
information is repeated storage, thus causing the redundancy of data, Step 3: Determine the positive ideal solution and the negative
to remove redundant data, the calculation equation is Equation (3): ideal solution. The positive ideal solution consists of the maximum
value of the positive index and the minimum value of the negative
f index. The negative ideal solution consists of the maximum value
H= (3)
Gv ∗ s of the negative index and the minimum value of the positive
In Equation (3), H represents the key field of island eco- index, namely Equation (7):
tourism data, Gv represents the repeated data related to economic
benefits, s represents the data quantity, and f is the data g
redundancy removal parameter. =y Y max + (7)
GH
Correlation Calculation between Marketing Means and In Equation (7), Y max is a positive index (the larger the index
Economic Benefits value, the better), GH is a negative index (the smaller the index
The sum of indirect income, induced income and direct income value, the better), and g represents the euclide distance between
in the tourism industry is the total tourism income. The sum of the the sample and the positive and negative ideal solutions.
sum of the government public welfare funds of a single tourism Step 4: The gray correlation coefficient matrix of each marketing
consumption is tourism consumption, which will bring a series of method and economic benefit related samples and negative ideal
changes of economic growth. In the tourism revenue, the marketing samples is Equation (8):
method has an important relation with it. Tourism multiplier is
an important quotient value to calculate the correlation between  µ ′′ µ2′′  µn′′
 1
marketing means and economic benefits (Ma, Lun, and Xi,  µ ′′ µ22′′  µ2 n′′
2018). Based on the above analysis, the discrete element analysis T =  21 (8)
method is adopted to analyze the correlation between eco-tourism  µ31′′ µ32′′  µ3n′′
marketing means and economic benefits (Cheng et al., 2019). 
 µm1′′ µm 2′′  µmn′′
The discrete element analysis method can reflect the degree of
closeness between marketing means and ideal economic benefits In the equation, T represents the correlation coefficient.
and improve the accuracy of calculation. The steps are as follows: Step 5: Calculate the relative closeness degree of island eco-
Step 1: Establish index matrix and normalize it. The index tourism marketing means and economic benefit related data (Yi,
matrix is established as follows Equation (4): 2019). The degree of relative closeness reflects the degree of
closeness between the sample to be evaluated and the positive or
 j1 j2  jn
j negative ideal solution in the situation change. The expression is
 j22  j2 n Equation (9):
R= r ×  21 (4)
 j31 j32  j3n
 jm1 jm 2  jmn g

In Equation (4), R is the index number and r is the sample

R
= ∫ y + (Ω
i =1
u / yu ) (9)

number.

Journal of Coastal Research, Special Issue No. 103, 2020

1040 Mo and Ren

In Equation (9), R is the degree of preference of marketing f is the frequent item set of marketing means and economic
means, Ωu is the degree of closeness between samples and benefits (He and Hu, 2018).
positive ideal solutions, yu is the degree of closeness between The basic data flow chart of the correlation calculation part is
g
shown as follows (Tang, Feng, and Feng, 2018) Figure 1:
samples and negative ideal solutions, and ∫y
i =1
represents the
Step 7: Calculate the third level categories with support degree
absolute data related to marketing means and economic benefits. less than or equal to and their price segments (Cao and Wen,
Step 6: Calculate the partial output of the basic data as the 2018). Because the calculation of the proportion coefficient
main data source (Liu, Xia, and Wu, 2018). The discrete element between the tourism income and the employment multiplier of the
analysis method is used to calculate the correlation degree among marginal propensity to consume over a period of time is related
categories. First, the support degree of each price segment of each to the marketing means. Therefore, the indirect employment of
three-level category is calculated. The calculation equation is as non-tourism enterprises can first calculate the increase of national
follows Equation (10): income, and then calculate the regional labor productivity of tourism
enterprises, and then obtain the relevant information affecting
economic benefits. Its evaluation expression is Equation (11):
s
f
T
= ∑v + b
i =1
(10)
o
h
In Equation (10), T represents the tourism product information Nm = (11)
s Fs / j
with price, ∑v is the support degree of a single tourism product
i =1 In Equation (11), N m represents the support degree between
price segment, bo is the support degree between each price, and a price segment of a certain class and all price segments of other
classes, Fs is the first frequent item set after the first filtering, j
is the correlation degree between two price segments, and h is
the correlation degree between N price segments.
Step 8: Ranking the strengths and weaknesses of the data related
to marketing methods and economic benefits. By analyzing the
chain core of each related industry to fully mobilize various
resources, and by analyzing the relationship between the island
eco-tourism influence means and the industrial chain, the data are
sorted. The calculation equation is as follows Equation (12):

e
T= (12)
f ∗∑g
s

In Equation (12), T represents the data with a high degree

of closeness, f is the order of advantages and disadvantages
between data, ∑g
s
is the sorting parameter, and e is the degree
of correlation between data.
In the above equation, the data is sorted according to the size
of T . The larger the value of T is, the closer the sample to be
evaluated is to the positive ideal sample. Based on the above
equation, the important data related to marketing means and
economic benefits are found. Based on the data, the discrete
element analysis of the correlation between island eco-tourism
means and economic benefits is completed.

RESULTS AND DISCUSSION

Figure 1. Basic data flow chart of correlation calculation part.
The discrete element analysis method of the correlation between
the island eco-tourism marketing means and economic benefits
designed above only theoretically verifies the effectiveness of
the design method. In order to verify the effectiveness of the
design method, an experimental demonstration is conducted
(Tian et al., 2020). In order to ensure the rigor of the experiment,
the traditional analysis method was compared with the analysis
method designed this time, and the analysis errors of the two
methods were compared.
Applying the model to analyze the correlation between big data
and precision marketing has the following advantages: firstly, the
structural equation can analyze and process the data with errors,

Journal of Coastal Research, Special Issue No. 103, 2020

 Discrete Element Analysis on the Correlation between Marketing Means and Economic Benefits
Figure 2. Experimental comparison.
and it does not need to strictly limit the variables. Secondly,
through the observed values and correlation coefficients, the
structure equation can intuitively reflect the interaction process
and influence level between variables. The structural equation
model adopted in this experiment includes the structural model
equation and the measurement model equation. The measurement
model equation can be expressed as Equation (13):
 Λβ + χ
G= (13)
 Λη + ε
In Equation (13), Λβ is the observation variable of exogenous
latent variables, χ is the observation variable of endogenous
latent variables, Λη is the regression coefficient matrix among
latent variables, ε is the regression coefficient matrix among
observed variables, and G is the calculation error.
During the experiment, open iBeacon and set the IP and port
number of the server. After setting, return to the main interface
and upload the array of iBeacon signals collected in real time
to the positioning server. Meanwhile, set the starting time of
the experiment. Finally, upload the experimental data, and
finally analyze the experimental test results. Due to limited lab
equipment and time, a total of 9 PCS were configured in the
cluster environment, one NameNode node and eight DateNode
nodes, with the client and NameNode at the same point (Lei and
Xu, 2020). Since there are only 9 machines in total, the rack
policy of the cluster is not considered in the deployment of the
experimental environment, and one master node and 8 slave nodes
are mainly placed on the same set of several pieces.
Compare the two methods according to the above preparation.
Comparing the analysis errors of the two methods, and the results
are shown in Figure 2:
Journal of Coastal Research, Special Issue No. 103, 2020
1041
CONCLUSION
To sum up, the discrete element analysis method of the
correlation between the island eco-tourism marketing means
and economic benefits designed this time has less error than the
traditional method. To some extent, it can improve the economic
benefits of island eco-tourism and has practical application
significance.
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