Professional Documents
Culture Documents
A Project Submitted to
University of Mumbai for partial completion of the Degree of
Bachelor of Management Studies
Under the Faculty of Commerce
By
Ms. Bhakti Sanjay Suryarao
(Roll No. 72)
April, 2024
i
Smt. Chandibai Himathmal Mansukhani College
P.B. No 17, Opp. Railway Station, Smt Chandibai Himathmal Mansukhani Road, Ulhasnagar- 421003 Dist. Thane,
(MAHARASHTRA)
Tel. : +91 251 273 4940 • Telefax + 91 251 273 1869 • E-mail: principal.chmc@gmail.com • Website: www.chm.edu
Certificate
This is to certify that Ms. Bhakti Sanjay Suryarao has worked and duly completed
his Project Work for the degree of Bachelor of Management Studies under the Faculty
of Commerce in the subject of Finance and his project is entitled, “A Study on
Investors Perception Towards Metaverse Investing "+under my supervision.
I further certify that the entire work has been done by the learner under my guidance
and that no part of it has been submitted previously for any Degree or Diploma of any
University. It is his own work and facts reported by her/his personal findings and
investigations.
Guiding Teacher
ii
Declaration by Learner
I the undersigned Ms. Bhakti Sanjay Suryarao here by, declare that the work
embodied in this project work titled “A Study on Investors Perception Towards
Metaverse Investing " forms my own contribution to the research work carried out
under the guidance of Mrs. Vridhi Rupani, is a result of my own research work and
has not been previously submitted to any other University for any other Degree/
Diploma to this or any other University.
Wherever reference has been made to previous works of others, it has been clearly
indicated as such and included in the bibliography.
I, here by further declare that all information of this document has been obtained and
presented in accordance with academic rules and ethical conduct.
Certified by,
iii
Evaluation
External Examiner:
Name: _____________________________________
Signature: _____________________________________
Internal Examiner:
Name: _____________________________________
Signature: _____________________________________
iv
Acknowledgement
I would like to acknowledge the following as being idealistic channels and fresh
dimensions in the completion of this project.
I take this opportunity to thank the University of Mumbai for giving me chance to do
this project.
I would like to thank my Principal, Dr. Manju Pathak for providing the necessary
facilities required for completion of this project.
I would also like to express my sincere gratitude towards my project guide Mrs. Vridhi
Rupani whose guidance and care made the project successful.
I would also like to thank my HOD, Dr. Sunil Lalchandani for providing the necessary
guidelines and facilities to make the project successful.
I would also like to thank librarian Mr. Subhash Athavale for providing the necessary
resources for the completion of the project.
Lastly, I would like to thank each and every person who directly or indirectly helped
me in the completion of the project especially my Parents and Peers who supported
me throughout my project and helped me to complete the project within the time frame.
v
Executive Summary
This research project explores the investment opportunities and challenges presented
by the emerging metaverse a collective virtual shared space, created by the convergence
of virtual reality (VR), augmented reality (AR), and the internet. The study investigates
the potential market size, key players, technological advancements, regulatory
landscape, and investment strategies within the metaverse ecosystem. By analyzing
current trends and future projections, this research aims to provide valuable insights for
investors looking to capitalize on the growth of the metaverse and navigate its complex
landscape effectively.
Chapter 3 covers the Review of Literature and Gap Analysis of the study.
Lastly, Chapter 5 includes the Conclusions drawn from the study and
Recommendations derived from the study.
vi
INDEX
2. Chapter 1: Introduction
1.1 Meaning of Metaverse 2
1.2 History and Evolution of Virtual Reality: From Second Life
to the Metaverse 3
1.3 Key Technologies in Metaverse 5
1.4 Importance of Metaverse 6
1.5 Characteristics of Metaverse 8
1.6 The Seven Layers of Metaverse 9
1.7 The Potential of the Metaverse 12
1.8 Challenges of Metaverse 13
1.9 Solutions to Challenges 15
1.10 Investment 18
1.11 Metaverse Investing 19
1.12 Components of Metaverse Investing 20
1.13 Characteristics of Metaverse Investing 21
1.14 Advantages of Metaverse Investing 23
1.15 Disadvantage of Metaverse Investing 24
1.16 Best Ways to Invest in Metaverse 25
vii
3. Chapter 2: Research Design
2.1 Introduction 32
2.2 Objectives 32
2.3 Sources/Methods of Data Collection 33
2.4 Sampling Techniques 34
2.5 Area of Study – Badlapur 37
2.6 Tools for Analysis 38
2.7 Scope and Limitations of the Study 40
7. Bibliography 65
8. Annexure
Questionnaire 67
viii
List of Tables
Sr. Particulars Pg. no.
no.
4.1 Age of the Respondents 48
ix
List of Graphs
2.1 Badlapur 38
x
A study on investors perception towards Metaverse Investing
CHAPTER 1: INTRODUCTION
Synopsis:
1.1 Meaning of Metaverse
1.2 History and Evolution of Virtual Reality: From Second Life to the Metaverse
1.3 Key Technologies in Metaverse
1.4 Importance of Metaverse
1.5 Characteristics of Metaverse
1.6 The Seven Layers of Metaverse
1.7 The Potential of the Metaverse
1.8 Challenges of Metaverse
1.9 Solutions to Challenges
1.10 Investment
1.11 Metaverse Investing
1.12 Components of Metaverse Investing
1.13 Characteristics of Metaverse Investing
1.14 Advantages of Metaverse Investing
1.15 Disadvantage of Metaverse Investing
1.16 Best Ways to Invest in Metaverse
1
A study on investors perception towards Metaverse Investing
As technology advances, we are witnessing some signs of the metaverse in our reality.
Mobile devices connect us to the virtual universe, allowing us to check reviews for a
restaurant across the street, get directions to a beach, or access a private club via NFTs.
Mixed and augmented reality experiences allow us to talk to someone who appears to
be sitting next to us. And fully immersive virtual reality experiences like AltspaceVR
and Beatsaber enable us to interact with others in a virtual space.
At its core, the metaverse is about freedom and real interaction. It is not just about the
technology but also how we interact with it. This concept has been around for a while,
and it’s not new. However, the recent name change of Facebook to Meta in October
2021 has brought the metaverse back to the forefront of discussions, and many believe
that the social media giant will revolutionize the metaverse market.
But the truth is, Meta did not invent the concept of the metaverse. It has been a topic of
discussion among researchers and companies for some time, and many have contributed
to the debate.
In essence, the metaverse is a vision of a future where virtual worlds and the physical
world merge seamlessly. It is a universe where people can interact with each other in
real-time, regardless of their physical location, and engage in various activities, such as
attending virtual events, playing games, or even building virtual real estate.
While the idea of the metaverse may seem far-fetched, the rise of blockchain
technology and the increasing popularity of crypto currencies have brought us closer to
this reality. Decentralized currencies like Bitcoin, and the development of the
blockchain technology, have paved the way for the creation of virtual economies, where
people can buy, sell, and trade virtual assets.
2
A study on investors perception towards Metaverse Investing
1.2 History and Evolution of Virtual Reality: From Second Life to the Metaverse
Early attempts at virtual reality used large headsets and crude visuals in the 1960s and
1970s, and the technology has been developing ever since. However, consumer-grade
virtual reality headsets like the Virtual Boy and the VFX1 didn't become widely
available until the 1990s, when virtual reality began to receive widespread interest.
In the early 2000s, online virtual worlds such as Second Life became popular, allowing
users to create avatars and interact with each other in a shared digital space. Second
Life was not strictly a virtual reality platform, but it was an early example of a
Metaverse-like environment, where users could create and share their own content and
build virtual businesses. In the years that followed, virtual reality technology continued
to improve, with the development of more sophisticated headsets and better graphics.
The gaming industry was an early adopter of virtual reality technology, with games like
World of Warcraft and Minecraft offering immersive virtual worlds for players to
explore.
Technology advancements and the rising demand for immersive digital experiences
have propelled the progress of virtual reality and the creation of the Metaverse. The
Metaverse has enormous potential, but there are still a lot of obstacles to overcome,
including the construction of completely seamless virtual experiences and the
development of more realistic graphics.
Neal Stephenson's 1992 book Snow Crash introduced the idea of the Metaverse by
describing a shared virtual environment where users can interact with each other and
virtual items. The book helped popularize the term "Metaverse" and served as an
inspiration for many of the online games and virtual worlds that came after.
Second Life, an online virtual world where users may create avatars and communicate
with one another in a shared digital space, was introduced by Linden Lab in 2003.
Although Second Life was not a platform for the Metaverse per se, it was a pioneering
example of a virtual world where people could produce and distribute their own content,
including virtual companies.
3
A study on investors perception towards Metaverse Investing
High Fidelity was a new virtual reality platform that was launched in 2014 by a group
of programmers under the direction of Philip Rosedale, the creator of Second Life, to
build a completely decentralized Metaverse. Virtual money that could be used to buy
and sell virtual products and services was developed by High Fidelity using Blockchain
technology. Users could also construct and share their own virtual environments.
Mark Zuckerberg, the CEO of Facebook (now Meta), described the Metaverse as "a
virtual environment where you can be present with people in a different way" when the
company first announced its plans to create one in 2021. The goal of Meta's significant
investment in Virtual & Augmented Reality (VR/AR) technology is to build a
Metaverse that is usable on a variety of platforms.
From early virtual worlds like Second Life to the more sophisticated Metaverse-like
platforms currently being created, the history of the Metaverse demonstrates how the
idea has changed over time. The Metaverse represents a new frontier in virtual reality
and has the potential to drastically alter how we interact with each other and with digital
content, even though there are still many obstacles to be overcome, such as the
requirement for seamless platform integration and the development of more realistic
graphics and user interfaces.
4
A study on investors perception towards Metaverse Investing
Source: rubygarage.org
5
A study on investors perception towards Metaverse Investing
Teleports users into a virtual world that simulates a physical presence in places in the
real world or in the imaginary world. It can create sensory experiences which include
sight, touch, hearing and smell.
Virtual content is not only overlaid on the real environment but also users can interact
with that environment.
The Metaverse is not only an emerging new technology that’s part of today’s hype
cycle. It builds on years of research on artificial intelligence and immersive interactivity
and will transform businesses in several ways.
You may leverage the Metaverse to your advantage as a company to provide customers
with a whole new level of immersive experiences and entertainment options.
Competitive advantage and attention will come to your business if it is one of the first
to provide clients with a Metaverse experience. There are several ways to promote your
company in the Metaverse, including branded gaming experiences, virtual items, and
AR/VR showrooms. Businesses may use the Metaverse to build 3D marketing
experiences that are immersive, engaging, and capture the attention of potential
customers in new, embracing ways.
It’s not uncommon to plan a conference or live event that can be viewed online and in
person. Many people cannot travel to attend a professional conference or lecture, but
that is still no excuse for not learning more. In contrast to a straightforward Zoom or
Google Meet stream, a conference in the Metaverse can be a fully-fledged VR
experience, with appropriate networking and participation opportunities, rather than
6
A study on investors perception towards Metaverse Investing
just another video in a small window with comments underneath it. The spectators will
feel more present and immersed in the experience thanks to VR and the Metaverse.
Several firms are already actively utilizing augmented reality to allow consumers to
virtually try clothing or eyewear, see how new furniture might fit in their space, or
receive a makeover with new hair or cosmetics. In the Metaverse, there is the potential
to have the same experiences but in a better way. If you have the option to lease or
purchase commercial property, you can put up shops and showrooms where users can
view your goods in the Metaverse. Users still avidly purchase virtual clothing and
accessories today, proving that digital fashion is having a moment.
Brands can engage with a massive global audience through Metaverse platforms in an
e-commerce business. Businesses should anticipate introducing novel techniques for
brand storytelling and general advertising in the Metaverse. Storytelling is one of the
most effective methods for increasing brand awareness and identification. People enjoy
hearing tales that reveal much more about the business and its beliefs than simple
slogans. Storytelling will eventually change into “story living,” when the audience
members become active players or even characters with a say in the events rather than
just being passive listeners.
Online meetings and distant teamwork are the new realities we have all come to terms
with. These methods were imposed upon us, but they proved equally effective in a face-
to-face office setting. One may further improve workflows by using the Metaverse.
Meetings will appear as a group of individuals sitting in a room rather than as Zoom
calls. Meta has already started offering VR workrooms. The Metaverse offers workers
a digital environment for communication and the ability to read one another’s body
language and emotions and maintain an emotional bond.
7
A study on investors perception towards Metaverse Investing
1.4.6 E-wallets and crypto currencies make transactions for businesses simpler:
Crypto currencies and the Metaverse go hand in hand. It will be challenging to enjoy
the benefits of the digital world without a crypto wallet, even at this early adoption
stage. Digital wallets are also supported by Metaverse, allowing businesses to control
transactions across their virtual ecosystem. Although this concept may overwhelm
some business users, blockchain technology and crypto currencies have more benefits
than drawbacks. With crypto currency, users and businesses may conduct any online
transaction more easily. There’s no need to link your bank account to virtual worlds,
payments only require a few clicks, and all transactions are transparent.
1.5.1 Boundless:
As an infinite virtual space, the Metaverse removes all forms of barriers. There are no
restrictions on the number of individuals who can use it at the same time, the industries
that can use it, the types of activities that can take place, and so on.
1.5.2 Persistent:
Metaverse can be a fully online platform that allows users to have a consistent
experience. It can be accessed from anywhere in the world at any time.
1.5.3 Decentralized:
1.5.4 Immersive:
A VR headset, AR glasses, and a smartphone are all need to explore the incredibly
realistic, immersive metaverse universe. It can adjust to the surroundings based on user
preferences for colors, lighting, and other factors.
8
A study on investors perception towards Metaverse Investing
Metaverse is all about social experience. In a virtual world, every member can interact
with one another in a shared virtual space.
Source: https://codemaker2016.medium.com/introduction-to-metaverse-
e48a29fc906f
Experience is where the user engages with games, shopping, sports, immersive virtual
worlds, digital assets, and more. Gaming demonstrates many of these features such as
immersion in virtual environments, avatar identities, storytelling, and real-time social
9
A study on investors perception towards Metaverse Investing
interactions. Also, it includes many other everyday experiences where the physical and
digital worlds collide such as Zoom meetings, gym workouts and so on.
Source: https://codemaker2016.medium.com/introduction-to-metaverse-
e48a29fc906f
Discovery is the advertising network whose parts are stores, rating systems and social
recommendations. Discovery can be enabled by inbound / outbound information
sharing systems. Inbound includes community content platforms where people can find
out the likes and recommendations given by other users whereas outbound discovery
includes notifications and display ads. Real-time presence is one of the key features of
metaverse discovery where users can get a glimpse of what other users are engaging
currently in the metaverse and will be able to join in the shared experience.
Creator Economy opens a way to create digital content without any programming
knowledge like creating videos on YouTube. The experiences provided by the creator
economy will be immersive, social, real-time and highly personalized.
10
A study on investors perception towards Metaverse Investing
Spatial computing is an important feature that allows users to access and manipulate
3D spaces as a blending of physical and virtual spaces. It refers to 3D engines,
programs, AR, VR, XR, and mapping which help us to break down the barriers that
exist between physical and virtual spaces. It also includes the Internet of things (IoT),
voice recognition and gesture recognition technology.3D engines such as Unity and
Unreal enables the users to create the experience of the physical reality. Omniverse by
Nvidia is a platform where creators can collaborate in an interoperable 3D space
whereas Microsoft’s HoloLens is a great example of what we can do on the spatial
computing layer.
One of the key features of the metaverse is decentralization which will enable the
metaverse to be decentralized, open, and distributed. It includes blockchain technology,
smart contracts, open-source platforms and self-sovereign digital identity. To utilize the
full potential of the metaverse, it should have a transparent and traceable way to perform
transactions and interactions. It can be achieved through blockchain, crypto assets and
NFTs. Decentraland is a well-known example of the decentralized metaverse which is
a decentralized virtual world running on the Ethereum blockchain and controlled by a
Decentralized Autonomous Organization (DAO).
Human interface refers to all the technology that extends the human interactions with
the digital assets. It includes mobiles, VR headsets, smart glasses, gestures, voice,
haptics, wearables and neural networks. Oculus Quest is a great example of the same.
3D printed wearables, biosensors and interfaces between brains and computers expand
our interactions more digital and simpler.
Infrastructure refers to all the technologies that enables, connects and powers the digital
devices. It includes data centers, cloud computing, wireless, materials and processing,
and covers the development of 5G computing built with microchips that are just getting
11
A study on investors perception towards Metaverse Investing
denser and faster. With the evolution of infrastructure from cloud computing to edge
computing, the storage and computation of data have been brought to a closer location
as and where data is produced and used.
One of the sectors that stands to benefit the most from the Metaverse is the gaming
industry. With its immersive and interactive nature, the Metaverse can elevate gaming
experiences to unprecedented levels. Players can seamlessly traverse different virtual
worlds, interacting with other gamers in real time.
The potential for virtual reality games within the Metaverse is immense, providing
gamers with truly immersive and lifelike experiences. Virtual reality headsets, motion
controllers, and haptic feedback devices will transport players into a world where they
can fully engage with the game environment. The Metaverse has the power to redefine
what it means to be a gamer.
The entertainment industry, including movies, music, and live performances, will
undergo a significant transformation with the advent of the Metaverse. Virtual concerts
and events will allow artists to reach a global audience without physical limitations.
Imagine attending a virtual concert where you can interact with other fans and even
meet the artist in a virtual backstage area.
With the ability to create immersive storytelling experiences, movies, and TV shows
can transport viewers into the world of their favorite characters. The possibilities for
creating unique and memorable entertainment experiences are endless within the
Metaverse.
12
A study on investors perception towards Metaverse Investing
The Metaverse opens up new possibilities for education by creating immersive learning
environments and interactive lessons. Students can explore historical landmarks, dive
into simulations, and collaborate with peers from around the world.
Traditional barriers, such as geography and access to resources, can be overcome within
the Metaverse, providing equal education opportunities. By combining virtual reality
and augmented reality technologies, the Metaverse has the potential to revolutionize
education and make learning engaging, interactive, and accessible to all.
The Metaverse presents a new frontier for commerce, with virtual shopping experiences
offering personalized recommendations and enhanced customer engagement. Brands
can create virtual stores within the Metaverse, allowing customers to browse and shop
in a seamless and immersive environment. Real-time interactions with virtual assistants
and personalized experiences tailored to individual preferences can elevate the retail
experience. The Metaverse has the potential to reshape the way we shop and engage
with brands. The Metaverse holds expansive opportunities in gaming, entertainment,
education, and commerce. Its potential goes beyond our current understanding and
opens doors to new and innovative experiences.
As we explore the potential of the Metaverse, it becomes clear that its impact will be
profound across various sectors. The gaming industry will see a transformation in
gameplay and interaction, while entertainment experiences will become more
immersive and globally accessible. With each passing day, the possibilities of the
Metaverse continue to expand, promising a future where virtual and physical worlds
intersect seamlessly.
There is great promise in the metaverse, and big plans for it. But several problems must
be overcome for the vision to be realized. Let’s look at issues arising as digital worlds
develop and then dive into solutions in the next section.
13
A study on investors perception towards Metaverse Investing
1.8.1 Security
The metaverse must be fundamentally reliable to evolve and expand. Without reliability
and security, users won’t feel safe spending time or money in a virtual environment.
For now, security breaches continue to happen and must be urgently addressed for
confidence to build.
Problems can come from blockchain technology that is weakly designed or at risk of
exploitation. Other risks come from smart contracts that aren’t coded consistently and
allow for breaches. Lastly, old-fashioned phishing scams and other means of tricking
users to give up their passwords work in Web3.
1.8.2 Privacy
The metaverse has the potential to greatly expand how much biometric data and
personal information tech companies collect on individuals. These biometrics are used
to increase the immersive experience of technology, offering things like voice
recognition and recordings. But they come with serious privacy concerns.
Voice activation, eye recognition and facial recognition also could tighten up metaverse
security. However, that level of data collection opens a world of vulnerability to identity
theft. Criminals could use voice recordings from metaverse platforms against someone.
Bots could be created in a person’s image. Behavioral data could be mismanaged and
sold to interested parties, similar to the way Web-2’s ad-based economy functions.
There’s also the entirely separate issue of copyright infringement in the metaverse
market. NFTs were heralded as a way for creators to retain rights to their creations and
get royalties for subsequent sales. Each NFT minted has a unique cryptographic
signature and address linked with it.
14
A study on investors perception towards Metaverse Investing
1.8.4 Governance
Another key question is how different areas of the metaverse are run. There are
centralized “gardens” in the metaverse, like Facebook’s Meta, where it’s intentionally
walled off. When tech giants build a world, its one thing. But how do small developers
pool resources to build in the metaverse?
Likely, they’ll operate as decentralized autonomous organizations. But DAOs are also
uniquely vulnerable. They need to amass a large enough treasury, which can sometimes
be contributed largely by one or few users. This imbalance of power is far from
decentralized. It sets up the organization for a “rug pull” or other scams well known in
crypto.
Also, litigious issues are complicated with DAOs. Governments are uncertain how to
enforce regulations when decisions are made as a collective. As of now, liability can
and is falling on individuals within DAOs. If there’s an infringement, regulatory
frameworks depend on established policy to deal with it.
1.9.1 Security
15
A study on investors perception towards Metaverse Investing
Ensuring data integrity: Distributed ledger technology is the best means to promise safe
data storage. By saving multiple copies of data immutably on blocks throughout a chain,
data security is ensured.
Encryption: Some standards for blockchain security will need to be strengthened and
adapted for the metaverse. This includes asymmetric-key encryption and hash functions
to disguise data.
1.9.2 Privacy
Enforcing privacy regulations: The current web-2, ad-based economy has privacy
standards that will have to be adapted for the metaverse. Europe’s GDPR and
California’s CCPA “Right to be forgotten” regulations arose out of criticism of
commercial data exploitation. This is complicated by the immutable nature of the
blockchain, because data can’t be tampered with.
Developing strong user authentication: Eye and facial recognition, voice activation,
fingerprints, and other biometric data are the personalized security methods needed to
authenticate users. However, as we've mentioned before, that data must have strong
protections, too.
Ensuring privacy of user data: Assurance must come in the form of regulations and
policies that give users confidence that their data isn’t being exploited. Trust is
foundational to building a user base in virtual worlds.
1.9.3 Inequality
Allowing for easier access: Internet access limits virtual world development and
engagement. 5G networks have the potential to connect millions with wireless data
streaming. This would provide internet access sufficient to host real-time interactions
between users, world-wide.
Physical barriers: Broad usability is the key to a growing metaverse. VR headsets are
continually being streamlined and refined. The current issues of eye strain and nausea
will hopefully be remedied by new haptic technologies.
16
A study on investors perception towards Metaverse Investing
Reducing costs for entry: At present, significant metaverse growth is coming from
developers with established wealth. Over time, decentralized solutions like DAOs can
allow small-scale developers to collaborate and build their envisioned virtual reality.
Producers and developers will be pivotal in making the metaverse software and
hardware cost-effective.
1.9.4 Governance
Establishing clear rules and regulations: Human issues that exist in the real world are
going to translate into the digital space. Theft and bullying are two examples of issues
that cross from physical to Web2 and Web3 spaces. Metaverse development must
ensure their spaces are safe from these activities by installing effective rules and
regulations.
Resolving disputes fairly: When disputes occur in a decentralized Web3 space, how are
they resolved? Within DAOs there is space for democratic resolution of issues using
proposals, voting, and governance tokens. A dispute against an entire DAO would be a
legal pursuit. Outcomes may depend on whether DAOs observe federal commodities
laws or not. The legality of DAOs and governance of Web3 spaces will become a more
common question for court systems. Familiarity will come as the metaverse develops
and precedents are set.
17
A study on investors perception towards Metaverse Investing
1.10 Investment
18
A study on investors perception towards Metaverse Investing
Maximize savings:
Investing in tax-saving instruments, including life insurance plans, ULIPs, PPF,
NPS, etc. can help you to deduct from your taxable income. Such investments also
provide you with a tax-free return at maturity. Thus, by investing in the right assets,
you can significantly reduce your overall tax liability.
Metaverse investing involves allocating financial resources into various aspects of the
virtual universe, encompassing digital environments, virtual economies, and interactive
experiences. This type of investing targets companies, technologies, and assets that
contribute to or benefit from the expansion and evolution of the metaverse. It spans a
wide spectrum, including virtual reality hardware and software, online gaming
platforms, digital currencies, blockchain infrastructure, augmented reality applications,
social networking platforms, and digital content creation tools. Investors engage in
metaverse investing to capitalize on the transformative potential of virtual
environments and the emerging opportunities within this burgeoning space.
19
A study on investors perception towards Metaverse Investing
growth and development of the metaverse. Diversification, due diligence, and long-
term strategic planning are key considerations for successful metaverse investing
strategies.
Investing in online gaming platforms, virtual worlds, and entertainment companies that
create and monetize digital content within the metaverse. This includes investments in
game developers, esports organizations, virtual events platforms, and streaming
services focused on gaming and virtual entertainment.
Allocating capital into digital assets and cryptocurrencies that underpin virtual
economies and transactions within the metaverse. This includes investments in non-
fungible tokens (NFTs), virtual real estate, in-game currencies, and blockchain-based
platforms facilitating the creation, trading, and ownership of digital assets.
20
A study on investors perception towards Metaverse Investing
Investing in e-commerce platforms and virtual marketplaces that enable commerce and
trade within the metaverse. This includes investments in virtual storefronts, digital
goods marketplaces, virtual asset exchanges, and platforms facilitating peer-to-peer
transactions within virtual environments.
Metaverse investments often involve virtual assets like digital currencies, virtual real
estate, non-fungible tokens (NFTs), and digital collectibles.
The metaverse offers diverse investment opportunities, ranging from virtual real estate
development and gaming platforms to virtual events and social experiences.
21
A study on investors perception towards Metaverse Investing
1.13.4 Decentralization:
Many aspects of the metaverse are decentralized, offering opportunities for investment
in decentralized autonomous organizations (DAOs), decentralized finance (DeFi), and
blockchain-based projects.
Successful metaverse investments often hinge on user engagement and adoption rates
within virtual communities, gaming platforms, and social networks.
The metaverse market can be volatile, with prices of virtual assets and cryptocurrencies
subject to rapid fluctuations influenced by factors such as technological advancements,
market sentiment, and regulatory developments.
22
A study on investors perception towards Metaverse Investing
1.14.2 Diversification:
The metaverse presents an opportunity for investors to diversify their portfolios beyond
traditional asset classes like stocks and bonds. Investing in virtual real estate, digital
currencies, and metaverse-related technologies can provide diversification benefits.
As the metaverse continues to evolve and attract more users, there is the potential for
investments in metaverse-related assets to generate high returns. Successful projects
and platforms within the metaverse can experience exponential growth.
23
A study on investors perception towards Metaverse Investing
The metaverse market is highly speculative and volatile, similar to other emerging
markets. Prices of virtual assets such as digital currencies and virtual real estate can
experience significant fluctuations, leading to potential losses for investors.
Regulatory frameworks surrounding the metaverse are still evolving, which introduces
uncertainty and potential regulatory risks for investors. Changes in regulations could
impact the legality and profitability of certain metaverse-related investments.
As more investors and companies enter the metaverse space, competition is likely to
intensify. Market saturation could lead to challenges in differentiating between viable
projects and speculative bubbles, making it difficult for investors to identify profitable
opportunities.
Overall, while metaverse investing offers potential opportunities for diversification and
high returns, investors should carefully consider the associated risks and conduct
thorough research before allocating capital to this emerging market.
24
A study on investors perception towards Metaverse Investing
Our pick for the best way to invest in metaverse is through metaverse games or via the
best metaverse NFT projects. The growth in this area of gaming over the past year has
been exponential, driven by high-profile projects like Decentraland and The Sandbox.
However, smaller projects are regularly launching that look to capitalize on the success
of those that came before.
In a nutshell, metaverse games are precisely what the name implies – gaming platforms
based within the metaverse. Many of the best metaverse coins are native to these
gaming projects, enabling them to run smoothly. One of the most appealing
characteristics of these games is the level of immersion they can offer to gamers.
Those who have seen Steven Spielberg’s ‘Ready Player One’ will have a firm grasp of
what metaverse games look like. They feature rich 3D worlds where players create their
own avatars and can interact with other players’ avatars. This offers a new way to
socialize – one that looks set to become even more prevalent in today’s post-pandemic
world. Some of the most undervalued cryptos are involved in the metaverse gaming
niche, with ‘play-to-earn’ (P2E) mechanisms being one of the most appealing factors
for gamers. These mechanisms allow gamers to earn rewards (denominated in
cryptocurrency) for their in-game actions. Essentially, this means gamers can monetize
their gameplay skills in a fun way.
Battle Infinity is one metaverse gaming project that has recently caught the media’s
attention. This exciting project incorporates a fantasy sports league into its metaverse,
offering a way for sports fans to strategize and earn rewards for skilled gameplay. These
rewards are distributed in IBAT, which is Battle Infinity’s native token.
Many investors are looking to buy Battle Infinity to gain exposure to the project’s
growth since it offers several other enticing features. One of these is the ‘Battle Store’,
which provides an array of multiplayer P2E games for users to play – expanding
rewards potential. Those interested in learning more about this exciting project can do
so through the Battle Infinity Telegram group.
25
A study on investors perception towards Metaverse Investing
Another popular way to invest in metaverse is through NFTs. Some of the best NFTs
over the past year have been part of metaverse-based projects due to their valuable
characteristics. One main factor that makes NFTs attractive from a metaverse
standpoint is that they can provide ‘true’ ownership of in-game assets.
For example, in the Gods Unchained metaverse game, the in-game playing cards are
structured as NFTs. This means that all of a player’s cards are genuinely theirs,
preventing them from being stolen or altered. In turn, this reduces (or removes) the
concept of cheating or hacking from the game.
Another benefit is that in-game items can be easily traded if they are structured as NFTs.
One of the coolest NFT projects right now that offers this feature is Battle Infinity,
which we also mentioned in the section above. Battle Infinity has a dedicated NFT
marketplace within its ecosystem (called Battle Market) that allows players to buy, sell,
and trade in-game items.
For example, users can head to the Battle Market and purchase a new outfit for their in-
world avatar using IBAT – Battle Infinity’s native token. This is another option for the
best way to invest in metaverse since supply and demand factors tend to dictate each
NFT’s price. Thus, as the platform’s user base grows, NFTs will naturally become
scarcer and more valuable.
Many of the best NFT games (including Battle Infinity) also allow players to purchase
plots of virtual land within their world, which are structured as NFTs. We’ll explore
this concept later in the guide, but it’s worth being aware of as it highlights the
continued importance of NFTs within the metaverse.
26
A study on investors perception towards Metaverse Investing
Another approach for how to invest in the metaverse is through metaverse crypto. In a
nutshell, metaverse crypto describes the native tokens of metaverse-based projects.
These tokens tend to be used for various tasks, such as transactions, staking, and even
governance. Let’s look at these in more detail:
In-world transactions: Each metaverse’s native token can usually be used to purchase
items from the in-world marketplace. For example, users can buy Axie Infinity and use
tokens to purchase additional ‘Axies’ for use in-game. This also means sellers are
compensated in metaverse crypto – which they can then exchange into another digital
currency.
Staking: Crypto staking involves ‘locking up’ tokens for a specific period, usually to
help boost the platform’s security level. Many metaverse platforms offer their staking
mechanism whereby token holders can generate a yield on their holdings – all whilst
benefitting the broader ecosystem.
The list above is not exhaustive, as metaverse crypto coins can be used in many ways.
They also provide an easy way to invest in the metaverse since they’re often listed on
27
A study on investors perception towards Metaverse Investing
the best crypto exchanges. As such, investors who aren’t active in a specific metaverse
can still gain exposure to its growth by investing in tokens.
Axie Infinity is a prime example of this, as AXS tokens were valued at over $164 in
November 2021. Investors who opted to buy Decentraland were also handsomely
rewarded when MANA tokens surged over 110% earlier in the year. Finally, those
looking to invest in the metaverse can even buy IBAT tokens through Battle Infinity’s
presale phase to gain exposure to the project’s growth in the weeks and months ahead.
Metaverse real estate has become one of the most exciting elements within this growing
sector, offering a unique take on ownership and renting. Those wondering how to invest
in metaverse real estate can do so by participating in metaverse projects that enable
users to purchase plots of virtual land.
Decentraland is one of the most prominent projects that offer this functionality since its
3D world comprises roughly 90,000 plots of 16m x 16m land parcels (called LAND).
LAND can be purchased using MANA (Decentraland’s native token) or Ethereum and
is structured as an NFT.
Much like in real life, specific plots of land are deemed more valuable than others due
to their location. Some of the LAND parcels located near Decentraland’s Genesis Plaza’
were even valued at over $13,000 in 2021. Considering these plots are only 16m x 16m,
metaverse real estate can be pricey in some circumstances.
28
A study on investors perception towards Metaverse Investing
Virtual land sales in the metaverse topped $500 million in 2021. Much of this was down
to the benefits that owning virtual real estate can offer investors. Not only can investors
benefit from value appreciation, driven by increases in the project’s popularity, but they
can also generate returns through renting.
Renting works precisely as one might expect, allowing virtual landowners to lease their
land to others for a fee. This mechanism is incorporated into Battle Infinity’s ‘Battle
Arena’, as users can rent land from others and then use it for advertising. This is
achieved through virtual billboards, which can be paid for in IBAT.
Ultimately, those wondering how to invest in metaverse real estate must ensure that the
land they buy has inherent value – since this ‘land’ is still just a collection of pixels
within a 3D world. However, as many NFT land projects have shown, making smart
investments in this area can prove lucrative.
Rounding off our discussion of the best ways to invest in the metaverse is metaverse
stocks. There is an abundance of metaverse stocks to invest in, which will appeal to
investors who prefer to operate in the equity market rather than the crypto market.
The best metaverse stocks may not offer ‘direct’ exposure to the growth of a specific
platform but rather exposure to the industry’s growth overall. A great example is Meta
Platforms (formerly Facebook) which is now deeply involved in virtual reality (VR)
and the expansion of metaverse concepts.
Meta Platforms
29
A study on investors perception towards Metaverse Investing
By finding metaverse companies to invest in, it’s easy to diversify a portfolio and not
be ‘overexposed’ to one particular project. Nvidia is a popular option, as the company’s
chips are now used to power various metaverse projects. Naturally, as the metaverse
expands and more projects require Nvidia’s chips, it will help the company’s bottom
line and its share price.
Some of the most undervalued stocks are involved in the metaverse – with many
established firms also looking to experiment with ideas related to virtual worlds. Nike
has become a frontrunner in terms of metaverse stocks to invest in, as the company has
partnered with the likes of Decentraland and Roblox to boost its presence in this area.
Nvidia metaverse Ultimately, investing in metaverse stocks can be a great way to gain
indirect exposure to a specific project but direct exposure to the industry’s growth.
Furthermore, the process of buying stocks is often much more beginner-friendly than
purchasing crypto, meaning this approach may be more suited to newcomers to the
market.
30
A study on investors perception towards Metaverse Investing
Synopsis:
2.1 Introduction to Research Design
2.2 Objective
2.3 Sources/Methods of Data Collection
2.4 Sampling Techniques
2.5 Area of Study – Badlapur
2.6 Tools for Analysis
2.7 Scope and Limitations of the Study
31
A study on investors perception towards Metaverse Investing
Research design refers to the overall strategy utilized to answer research questions. A
research design typically outlines the theories and models underlying a project; the
research questions of a project; a strategy for gathering data and information; and a
strategy for producing answers from the data. A strong research design yields valid
answers to research questions while weak designs yield unreliable, imprecise, or
irrelevant answers.
Research design refers to the overall plan, structure, or strategy that guides a research
project, from its conception to the final data analysis. A good research design serves as
the blueprint for how you, as the researcher, will collect and analyze data while ensuring
consistency, reliability, and validity throughout your study.
Incorporated in the design of a research study will depend on the standpoint of the
researcher over their beliefs like knowledge (see epistemology) and reality (see
ontology), often shaped by the disciplinary areas the researcher belongs to.
The design of a study defines the study type (descriptive, correlational, semi-
experimental, experimental, review, meta-analytic) and sub-type (e.g., descriptive-
longitudinal case study), research problem, hypotheses, independent and dependent
variables, experimental design, and, if applicable, data collection methods and a
statistical analysis plan. A research design is a framework that has been created to find
answers to research questions.
2.2 Objectives
The process of research involves a systematic and organized effort to acquire new
knowledge. It is essentially a quest for knowledge, aimed at exploring and discovering
new information and insights. A research objective is a vital component of this process,
as it defines the specific goals and objectives that the researcher aims to achieve through
their study. The primary purpose of research is to identify solutions to unresolved issues
using scientific methods and to gain a deeper understanding of various phenomena
32
A study on investors perception towards Metaverse Investing
Research objectives are critical for guiding the research process, ensuring that the study
remains focused and on track. They help to clarify the research question, identify the
research design, and determine the data collection and analysis methods. Additionally,
research objectives help to establish the significance of the research, which can be used
to justify the funding and resources required for the study. Ultimately, the main
objective of research is to uncover hidden truths and gain a deeper understanding of the
world around us. By pursuing new knowledge and insights, researchers can contribute
to a broader body of knowledge and help to advance our understanding of the universe.
Data is the quantification of tangible and intangible facts. Data are separate pieces of
information, usually arranged in a special way. Austerely speaking data is the plural or
datum, a single piece of information. In practice, however, people use data as both the
singular as well as plural form of the word. Data are bare facts. When data are
processed, Organized, structured or presented in a given milieu so as to make them
useful, they are called information. It is not adequate to have data (such as statistics on
the economy). Data in themselves are not so useful. But when these data are interpreted
and processed to determine their true meaning, they are converted to useful elements in
research and can be called information.
Primary data are generally expended in those cases where the secondary data do not
deliver an adequate basis for analysis. In some sure cases both primary as well as
33
A study on investors perception towards Metaverse Investing
secondary data may be used. The reason why secondary data are being increasingly
used is that published statistics are now accessible covering various fields so that an
investigator seeks required data readily available to him in number of cases. Primary
data is the data collected by the researchers themselves, i.e. Interview, Observation,
Action research, Case studies, Life histories, Questionnaires, Ethnographic research or
Longitudinal studies.
Secondary data is usually used for problem identification and at formulation stage. It is
needed for formulation of hypothesis. It can also be helpful in designing questionnaire.
It may be needed to validate results of current investigation. Various Sources of
secondary data are: Published surveys of markets. (general library research sources),
Government publication and reports, All advertising media, particularly newspaper,
magazines, trade journals etc., Trade association and other technical and professional
groups, Specialized research and foundation organizations, Universities, Specialized
markets intelligence services such as advertising agencies, market research firms, stock
exchanges, commodity exchange, banks., Specialized libraries, Internal sources such as
sales and purchases records, salesman’s report, sales order, customer Complaints and
other records and registers and Internet.
34
A study on investors perception towards Metaverse Investing
With simple random sampling, every element in the population has an equal chance of
being selected as part of the sample. It’s something like picking a name out of a hat.
Simple random sampling can be done by anonymising the population – e.g. by
assigning each item or person in the population a number and then picking numbers at
random. Simple random sampling is easy to do and cheap, and it removes all risk of
bias from the sampling process. However, it also offers no control for the researcher
and may lead to unrepresentative groupings being picked by chance.
Systematic sampling
With systematic sampling, also known as systematic clustering, the random selection
only applies to the first item chosen. A rule then applies so that every nth item or person
after that is picked. Although there’s randomness involved, the researcher can choose
the interval at which items are picked, which allows them to make sure the selections
won’t be accidentally clustered together.
Stratified sampling
Stratified sampling involves random selection within predefined groups. It’s useful
when researchers know something about the target population and can decide how to
subdivide it (stratify it) in a way that makes sense for the research. Stratified sampling
has benefits but it also introduces the question of how to stratify a population, which
adds in more risk of bias.
35
A study on investors perception towards Metaverse Investing
Cluster sampling
With cluster sampling, groups rather than individual units of the target population are
selected at random. These might be pre-existing groups, such as people in certain zip
codes or students belonging to an academic year.
Convenience sampling
People or elements in a sample are selected on the basis of their availability. If you are
doing a research survey and you work at a university, for example, a convenience
sample might consist of students or co-workers who happen to be on campus with free
time who are willing to take your questionnaire. This kind of sample can have value,
especially if it’s done as an early or preliminary step, but significant bias will be
introduced.
Quota sampling
Like the probability-based stratified sampling method, this approach aims to achieve a
spread across the target population by specifying who should be recruited for a survey
according to certain groups or criteria. For example, your quota might include a certain
number of males and a certain number of females, or people in certain age brackets or
ethnic groups. Bias may be introduced during the selection itself – for example,
volunteer bias might skew the sample towards people with free time who are interested
in taking part. Or bias may be part and parcel of the way categories for the quotas are
selected by researchers.
Purposive sampling
Participants for the sample are chosen consciously by researchers based on their
knowledge and understanding of the research question at hand or their goals. Also
known as judgment sampling, this technique is unlikely to result in a representative
sample, but it is a quick and fairly easy way to get a range of results or responses.
36
A study on investors perception towards Metaverse Investing
With this approach, people recruited to be part of a sample are asked to invite those
they know to take part, who are then asked to invite their friends and family and so on.
The participation radiates through a community of connected individuals like a
snowball rolling downhill.
Since, it’s not possible to conduct a survey with the total population of Badlapur. So,
keeping this constraint at place, the population of Badlapur. Respondents were selected
on random basis through the different strata. Thus, random sampling was used to collect
the primary data.
Badlapur City, situated within the Thane district of Maharashtra, India, presents a
compelling proposition for those seeking a vibrant urban center with a touch of nature's
charm. Integrated into the Mumbai Metropolitan Region, Badlapur flourishes along the
banks of the Ulhas River, offering a strategic location and a well-established
administrative framework overseen by the Kulgaon-Badlapur Municipal Council.
While the exact origins of Badlapur remain undetermined, historical references suggest
it may have comprised four distinct villages – Katrap, Kulgaon, the original Badlapur
settlement, and Manjarli – that gradually coalesced into a unified urban entity.
Presently, the "historical" Badlapur village is situated approximately 10 kilometers
from the bustling city center.
37
A study on investors perception towards Metaverse Investing
Source: https://www.addressofchoice.com/mumbai/badlapur/guide
The purpose of analysis of data is to acquire usable and useful information. Data
analysis is the process of recognizing of certain parameters along with identification of
relationship patterns that may exist among data groups. In the procedure of analysis,
relationships may be discovered that may support or conflict the original hypothesis.
This analysis clues to valid conclusion only if the relationship pattern stands the
statistical test of significance. The analysis irrespective of whether the data is qualitative
or quantitative may:
38
A study on investors perception towards Metaverse Investing
• Compare variables
• Forecast outcomes
Data analysis help to summarize large mass of data into better comprehensible and
simple meaningful form. Such kind of lessening of data with statistical help can be
further are used to lessening complexity. It makes description probable with the help of
numbers averages, percentages, means, standard deviation, etc. Exact relation between
two variables can be sharply stated. Analysis aids the research to pull reliable inference
of the situation that have not measured in full. Such inferences give answers to many
possible questions in research. Due to inference drawn with the help to statistical tolls
further evaluation and estimation is likely. Inferential data can be utilized to evaluate,
understand and draw relationship between some variables. Such identification of
factors helps in analyzing and demonstrating hypothesis.
In present study, first and foremost, Descriptive Statistical Techniques are used. These
techniques include Finding out Valid Percentage and presentation of the same through
various Graphs and Diagrams. Graphs and Diagrams include Bar Graph and Pie
Diagram.
39
A study on investors perception towards Metaverse Investing
2.7.1 Scope of the Study - This study throws light on Algorithmic trading strategies
and the investor’s preference towards the same. The scope of this study suggest certain
basic concepts related to Metaverse Investment. How investment in Metaverse works.
Conveniences while using Metaverse as Investment. Level of accuracy and reliability
provided by Metaverse while Investing.
The present research study has certain limitations which are listed below-
This study is restricted only to the Badlapur area. So, the results are not
applicable to other areas.
This study is based on the prevailing investors but the investor’s preference may
change according to Time, Technology Development, etc.
As the number of investors are huge, a simple size of 100 respondents is only
covered.
40
A study on investors perception towards Metaverse Investing
Synopsis:
3.1 Introduction
3.2 Review of Literature At International and National Level
3.3 Gap Analysis
41
A study on investors perception towards Metaverse Investing
3.1 Introduction
Producing a literature review is often a part of graduate and post-graduate student work,
including in the preparation of a thesis, dissertation, or a journal article. Literature
reviews are also common in a research proposal or prospectus (the document that is
approved before a student formally begins a dissertation or thesis.
A literature review can be a type of review article. In this sense, a literature review is
a scholarly paper that presents the current knowledge including substantive findings as
well as theoretical and methodological contributions to a particular topic. Literature
reviews are secondary sources and do not report new or original experimental work.
Most often associated with academic-oriented literature, such reviews are found
in academic journals and are not to be confused with book reviews, which may also
appear in the same publication. Literature reviews are a basis for research in nearly
every academic field.
Yemenici (2022) his study examines entrepreneurship in the metaverse world through
an in-depth literature review method. It evaluates business opportunities, conveniences,
and difficulties in the metaverse. The metaverse world is predicted to attract large
investments in technology and economy. Entrepreneurs in the metaverse can seize
economic opportunities, but the costs may be unsuitable for the time being. To avoid
increasing costs, entrepreneurs should develop a viable idea and conduct feasibility
42
A study on investors perception towards Metaverse Investing
studies. This original study addresses the benefits, conveniences, and challenges of
being an entrepreneur in the metaverse world, highlighting the potential impact on the
business world and social life standards.
Seifoddini (2022) his study mentioned that gaming industry has significantly expanded
with the introduction of Non-Fungible Tokens (NFTs), making them an attractive
investment opportunity. Their paper presents a framework for rating NFT metaverse
games using the PROMETHEE II method, including a flip ratio that considers both flip
opportunities and risk. Additionally, the study analyzes the crash risk of NFT game
tokens using a non-parametric value at risk analysis.
Yeoh, Chung and Wang (2023), their study investigates using sentiment analysis and
machine learning (ML) techniques to predict crypto trends using time series data for
crypto price and text. The study uses FinBERT, a sentiment model, and an AI investing
framework to analyze the pattern of news influencing top five metaverse crypto prices.
The study found that news from finance, stock market, and crypto news have a strong
impact on crypto pricing. Future improvements include more data for better tuning
performance and technical analysis, such as relative strength index (RSI). A method to
collect minute’s interval data would be ideal for high-frequency trading experiments
using sentiment analysis to discover trends.
Sahay, Mahajan, Malik and Kaur (2022) in their study mentioned the impact of
Metaverse on business models and economic growth using ARIMA and SARIMAX
prediction models on four Metaverse cryptocurrencies, AXS, MANA, SAND, and ILV.
The analysis compares predicted prices with actual closing prices and provides accurate
predictions. The results indicate potential growth in cryptocurrency tokens, indicating
increased investments in Metaverse-adapting business models could be profitable in the
future.
43
A study on investors perception towards Metaverse Investing
Aharon, Demir and Siev (2022) this study examines market reaction to firms' SEC
disclosures related to Metaverse activity. It differentiates between Vague and Clear
disclosures, finding clear disclosures lead to higher abnormal returns. Early adopters
and large-cap firms earn higher returns immediately after Metaverse disclosures. This
study represents the first effort to examine market response to Metaverse disclosures.
However, a short-term positive overreaction in share price behavior reverses within 30
days. The study's small sample size limits its scope, but future research could extend
the period and investigate factors driving abnormal returns.
Chen (2022) this paper explores the use of the Markowitz Model and Full Index Model
to determine the return and risk levels of optimal metaverse portfolios. It reveals that
the Full Index Model consistently yields lower returns at the same risk level, while
constraints negatively impact portfolio returns. The paper suggests using the Full Index
Model for optimal portfolios and investing without constraints, as it provides a safer
option. However, it acknowledges limitations to the Markowitz Model and suggests
investing with free constraints for better returns at the same risk level.
Yoo (2022) this study examines the implications of metaverse-based virtual real estate
transactions, focusing on the evolving environment and market perceptions. It
highlights the potential for profit generation through intangible asset investments. The
service provider provides a platform for transactions, allowing for revenue models like
advertisements. As participants increase, the service provider can provide jobs and
information through new services. Governments can leverage new technologies to
create jobs and secure economic benefits. Institutional support is needed to ensure new
services can settle in the market while mitigating risk factors.
Belk, Humayun and Brouard (2022) The Metaverse is a future space where money,
possessions, and ownership are delinked, with cryptocurrencies, algorithmic
collectibles, and NFTs playing a role. This shift in understanding money, possessions,
and ownership is influenced by online auctions and speculation. Theoretical new forms
of ownership with fractional ownership and fractionalized property rights are being
explored, with some consumers paying astronomical prices for digital art with limited
property rights.
44
A study on investors perception towards Metaverse Investing
Radwan and Binkhamis (2023) this research explores the risk and return of NFT, IP,
Metaverse, and cryptocurrency, focusing on factors affecting their risk and return. It
examines the connection between NFT and other digital assets, IP, and the Middle
East's potential for NFTs. The study uses a qualitative method, including interviews
with investors, creators, and blockchain technology specialists. The results show that
NFTs are digital proof of ownership used in digital or real assets if legally approved.
The risk and return factors affecting NFT, Metaverse, and cryptocurrency are similar,
with cryptocurrencies having a wide market and the Middle East offering new
investment opportunities. Investors should choose projects carefully, considering the
nature of each and the factors affecting risk and return.
Kais (2022) this research explores the future of accounting and auditing using virtual
reality technology, the Metaverse. It is the first scientific study to identify a link
between these fields, highlighting the Metaverse's vertical development and its
potential impact on accounting and auditing. The research suggests that the Metaverse
can serve as auxiliary tools, create digital assets for accurate accounting measurements,
and aid in planning audit processes and evidence collection. The research also suggests
that the Metaverse could be used in education and accounting training.
Vidal and Tomas (2022) the emergence of metaverse and play-to-earn games has led to
the development of metaverse and play-to-earn tokens. This new crypto niche, driven
by the gaming industry's interest, has shown positive long-term performance and is not
dependent on the cryptocurrency market. However, the volatility of the market makes
it difficult for traders to outperform the CCi30 index. Metaverse and play-to-earn tokens
are not connected to the cryptocurrency market, allowing traders to diversify their
portfolio and blockchain companies to consider new gaming projects. This study
contributes to the cryptocurrency literature by providing insights into this crypto niche.
However, the increase of IGOs and extreme positive performance of some tokens may
indicate the beginning of a new crypto bubble.
Ante, Wazinski and Saggu (2023) their paper explores retail investor motivations for
digital real-estate ownership in the crypto-metaverse. It uses principal component
analysis to identify four motivational groups: Aesthetics and Identity, Social and
Community, Speculation and Investment, and Innovation and Technology. The study
45
A study on investors perception towards Metaverse Investing
Sonmezer and Celik (2022) Metaverse tokens, a virtual world with potential for infinite
growth, are influenced by various factors. A multi-regression model analyzed the
returns of metaverse tokens, finding that ENJIN returns were the sole factor in MANA
returns (99%). The study found that returns of metaverse tokens are interrelated, with
trading volumes impacting these returns. Despite concerns about the virtual world,
investors are investing in non-fungible tokens, particularly in metaverse ecosystems.
The study found that ENJIN returns have a positive 99% statistical significance, while
other token returns and trading volumes have explanatory power.
Aharon, Alon, and Vakhromov (2024) their article examines the relationship between
metaverse stocks and metaverse crypto price fluctuations and spillovers using a TVP-
VAR approach. It finds that metaverse stocks are strongly influenced by fluctuations
and return shocks from metaverse tokens and cryptocurrencies, while tokens are mainly
affected by their own innovations and crypto relatives like Bitcoin and Ethereum. The
research focuses on the metaverse's potential to transform interactions and business,
creating a non-speculative demand for metaverse-based and other cryptocurrencies.
Various researches have been conducted at National and International level on the
subject matter. Most of these studies either focus on general segment of people or on
youth. No studies have been conducted on investor perception towards metaverse
investing among the people of Badlapur. Considering this gap, present study is
undertaken.
46
A study on investors perception towards Metaverse Investing
Synopsis:
Data Analysis
Findings Summary
47
A study on investors perception towards Metaverse Investing
Interpretation:
According to this chart among the total of 100 respondents, 54% respondents are from
the age group of 18 – 25, 29% respondents are from the age group of 25 – 45, 16%
respondents are from the age group of 45 – 60 and 1% respondent are from the age
group of above 60.
48
A study on investors perception towards Metaverse Investing
Male 55 55
Female 45 45
Interpretation:
According to the above chart among the total of 100 respondents, 45% respondents are
Male and 55% respondents are Female.
49
A study on investors perception towards Metaverse Investing
Student 42 42
Employed 39 39
Self-employed 16 16
Retired 3 3
Interpretation:
According to the above chart among the 100 respondents, 42% respondents are
students, 39% respondents are employed, 16% respondents are self-employed and rest
3% respondents are retired.
50
A study on investors perception towards Metaverse Investing
Under 2 lakhs 41 41
2 lakhs-7 lakhs 36 36
7 lakhs-15 lakhs 17 17
Above 15 lakhs 6 6
Interpretation:
According to the above chart among the total 100 respondents, 41% respondents belong
to the under 2 lakhs income group, 36% respondents belong to the 2 lakhs – 7 lakhs
income group, 17% respondents belong to the 7 lakhs – 15 lakhs income group and rest
6% respondent belong to the above 15 lakhs income group.
51
A study on investors perception towards Metaverse Investing
Table 4.5: What type of Metaverse Investments are you most interested in?
Virtual Games 22 22
Virtual Currencies 20 20
NFTs 10 10
Virtual Real Assets 26 26
Metaverse Stocks 22 22
Graphs 4.5: What type of Metaverse Investments are you most interested in
Interpretation:
According to the above chart among 100 respondents 22% are interested to invest in
Metaverse games, 10% are interested to invest in NFTs, 20% are interested to invest in
virtual currencies, 26% are interested Investing in virtual real estate, 22% are interested
to invest in metaverse stocks.
52
A study on investors perception towards Metaverse Investing
Diversification of Investment 6 6
Portfolio
Total 100 100
Interpretation:
According to the above chart among 100 respondents 43 % see the potential for high
returns, 21% people influenced by Exposure of digital assets, 10% see the benefit that
early adoption of emerging technology, 20% see long-term growth potential, 6% people
influenced by Diversification of Investment Portfolio
53
A study on investors perception towards Metaverse Investing
Table 4.7: What Concerns do you have regarding Investing in the Metaverse?
Lack of Regulations 14 14
Lack of Control 6 6
Total 100 100
Graph 4.7: What Concerns do you have regarding Investing in the Metaverse?
Interpretation:
According to the above chart among the total of 100 respondents, 34% respondents are
concerned about the security and privacy issues, 12% respondents are concerned about
the volatility of virtual asset prices, 14% respondents are concerned about the lack of
regulations, 22% respondents are concerned about market volatility, 12% respondents
are concerned about unclear long-term viability, 6% respondents are concerned about
the lack of control.
54
A study on investors perception towards Metaverse Investing
Equally Risky 29 29
Less Risky 14 14
Interpretation:
According to the above chart among the total of 100 respondents, 29% respondents
perceive Metaverse Investment riskier as compared to traditional investments, 57%
respondents perceive Metaverse Investment equally risky as compared to traditional
investments, 1% respondents perceive Metaverse Investing less risky as compared to
traditional investments.
55
A study on investors perception towards Metaverse Investing
Short-term Investment 35 35
Diversified Portfolio 26 26
Approach
Other 7 7
Interpretation:
According to the above chart among the total of 100 respondents, 32% respondents
approach Long-term Metaverse Investment, 35% respondents approach Short-term
Metaverse Investment, 26% respondents approach Diversified portfolio for investing
in metaverse.
56
A study on investors perception towards Metaverse Investing
News Websites 25 25
Financial Advisors 23 23
Interpretation:
According to the above chart among the total of 100 respondents, 5% respondents seek
information about Metaverse Investment from Online forums and communities, 25%
respondents seek information about Metaverse Investment From news websites, 47%
respondents seek information about Metaverse Investment from social media platforms,
23% respondents seek information about Metaverse Investment from Financial
Advisors.
57
A study on investors perception towards Metaverse Investing
High Growth 52 52
Limited Growth 30 30
Uncertain 18 18
Interpretation:
According to the above chart among the total of 100 respondents, 52% respondents see
the future of Metaverse Investment as high growth potential, 30% respondents see the
future of Metaverse Investment as limited growth potential, and 18% respondents see
the future of Metaverse Investment Uncertain.
58
A study on investors perception towards Metaverse Investing
Table 4.12: On the scale of 1 to 5 how would you rate your experience of using
Metaverse Investing
Graph 4.12: On the scale of 1 to 5 how would you rate your experience of using
Metaverse Investing
Interpretation:
According to the above graph, among the total of 100 respondents, 4% respondents rate
the performance of Metaverse Investing in their portfolio as poor (1), 3% respondents
rate it as Fair (2), 40% respondents rate it as neutral (3), 39% respondents rate it as
Good (4) and the rest 14% rate it to be excellent (5).
59
A study on investors perception towards Metaverse Investing
FINDINGS SUMMARY
1) According to the study majority of respondents i.e., 54% fall in the age bracket of
18 – 25 with majority of them i.e., 55% being males and 47% are students
2) It is found that majority of this respondents i.e., 41% fall in the income group of
under 2 lakhs.
3) Out of all the respondents, respondents interested to invest in virtual real assets are
more i.e., 26% and 43% respondents see the potential for high returns.
4) Security and privacy issues are the primary concern for 34% of respondents.
6) Out of all the respondents 32% prefer a long-term approach and Social media
platforms are the primary source of information for 47% of respondents.
8) 39% rate the performance of metaverse investments as good, and 14% rate it as
excellent. Only 4% rate it as poor, with a majority 40% rating it as neutral.
60
A study on investors perception towards Metaverse Investing
Synopsis:
5.1 Conclusion
5.2 Recommendation
61
A study on investors perception towards Metaverse Investing
5.1 Conclusion
The data reveals a strong interest in Metaverse investment among respondents, driven
by factors such as the potential for high returns, exposure to digital assets, and the belief
in the long-term growth prospects of the Metaverse. However, this interest is
accompanied by concerns regarding security, regulation, and market volatility,
underscoring the need for a robust regulatory framework and enhanced security
measures to instill investor confidence.
The diversity in investment preferences and approaches highlights the need for tailored
investment strategies catering to individual risk profiles and investment goals. While
some investors may favor long-term holdings for potential appreciation, others may
prefer short-term trading or a diversified portfolio approach to manage risk effectively.
Furthermore, the reliance on social media platforms and online forums for information
underscores the importance of accessible and credible information sources in guiding
investor decisions. Financial advisors also play a crucial role in providing personalized
guidance and addressing investor concerns in navigating the complexities of Metaverse
investment.
Overall, while the Metaverse presents exciting opportunities for investors, addressing
concerns related to security, regulation, and volatility will be critical in fostering a
sustainable and inclusive investment environment. By leveraging diverse investment
strategies, accessing reliable information sources, and engaging with regulatory
authorities, investors can navigate the evolving landscape of the Metaverse and
capitalize on its growth potential while managing associated risks effectively.
62
A study on investors perception towards Metaverse Investing
5.2 Recommendations
63
A study on investors perception towards Metaverse Investing
64
A study on investors perception towards Metaverse Investing
BIBLIOGRAPHY
3. Eik Den Yeoh, Tinfah Chung, Yuyang Wang (2023) “Metaverse in Investment
Using Sentiment Analysis and Machine Learning”
4. Voraprapa Nakavachara and Kanis Saengchote (2022) "Is Metaverse LAND a good
investment? It depends on your unit of account!" Cornell University
6. David Y Aharon, Ender Demir, Smadar Siev (2022) "Real returns from unreal
world? Market reaction to Metaverse disclosures" Research in International
Business and Finance Volume 63
7. Yurou Chen (2022) "Optimal Metaverse Stock Portfolio through Markowitz Model
and Full Index Model"Advances in Economics, Business and Management
Research, volume 215
8. Jongyoung Yoo (2022) "A Study on Transaction Service of Virtual Real Estate
based on Metaverse" The Journal of The Institute of Internet, Broadcasting and
Communication (IIBC) Volume 22
65
A study on investors perception towards Metaverse Investing
10. Bodour Idris Radwan Dr. Mohammed Binkhamis (2023) "Risk and Return of NFT,
Metaverse, Cryptocurrency, and NFT’s Relation" Academic Journal of Research
and Scientific Publishing Volume 5, Issue 54
11. Mohamed Kais (2022) "Accounting and auditing in the metaverse world from a
virtual reality perspective: A future research" Journal of Metaverse Volume 2, issue
1
12. David Vidal-Tomas (2022) "The new crypto niche: NFTs, play-to-earn, and
metaverse tokens" Finance research letters
13. Lennart Ante, Friedrich-Philipp Wazinski, Aman Saggu (2023) “Digital real estate
in the metaverse: An empirical analysis of retail investor motivations” Finance
Research Letter
14. Sitki Sonmezer, Gulsah Gencer Celik (2022) “How returns of metaverse tokens are
interrelated” International Journal of Social Sciences Volume 8, issue 1
15. David Y Aharon, Ilan Alon, Oleg Vakhromov (2024) “Metaverse Tokens or
Metaverse Stocks–Who’s the Boss?” Research in International Business and
Finance Volume 69
https://codemaker2016.medium.com/introduction-to-metaverse-e48a29fc906f
https://techgeek360.com/exploring-the-metaverse/
https://www.spiceworks.com/tech/artificial-intelligence/articles/what-is-
metaverse/amp/
https://hedera.com/learning/metaverse/metaverse-challenges
66
A study on investors perception towards Metaverse Investing
ANNEXURE
67
A study on investors perception towards Metaverse Investing
68
A study on investors perception towards Metaverse Investing
13) On the scale of 1 to 5 how would you rate your experience of using Metaverse
Investing
1 (Poor)
2 (Fair)
3 (Neutral)
4 (Good)
5 (Excellent)
69