A Study On Consumer Perception About Centum Controls Senior

A STUDY OF THE CONSUMER PERCEPTION ABOUT CENTUM CONTROLS
PRIVATE LIMITED
Submitted as a part of MBA II year Course Requirement
By
CHARAN N
RA2152001040058
Under the guidance of
Dr. M. KALAIVANI
SRM INSTITUTE OF SCIENCE AND TECHNOLOGY
VADAPALANI
FACULTY OF MANAGEMENT STUDIES
April 2023
i
BONAFIDE CERTIFICATE
This is to certify that Charan N. (RA2152001040058) is a Bonafide Student of Department of

Management Studies, SRM Institute of Science and Technology, Vadapalani, Chennai. He is in
the II year of Master‘s Degree Program in Business Administration (MBA). He has done this
project under my guidance and supervision towards part fulfillment of II-year MBA course
requirement.
Project Guide HOD
Date:
Place:
Signature of the Internal Examiner Signature of the External Examiner
DEPARTMENTAL SEAL
ii
DECLARATION
I, Charan N. (RA2152001040058) studying in II-year MBA program at Department of

Management Studies, SRM Institute of Science and Technology, Vadapalani, Chennai, hereby
declare that this project is an original work of mine and I have not verbatim copied / duplicated
any material from sources like internet or from print media, excepting some vital company
information / statistics and data that is provided by the company itself.
Signature of the Student:
Date:
Place:
iii
COPY OF PROJECT CERTIFICATE
iv
ACKNOWLEDGEMENT
It is my privilege in writing this acknowledgement to thank everyone who gave their views and
suggestions for helping in the completion of my internship at Centum Controls. I would like to
take up this opportunity to convey my gratitude to Prof. C V Jayakumar, Dean (CET) SRMIST,
Vadapalani for providing an opportunity to do this project and internship. I express my heartfelt
thanks to Prof. C Praseeda, HOD, Department of Management Studies, SRMIST, Vadapalani,
for her encouragement. This project would not have been successful without the constant
guidance and support of my guide, Dr. M. Kalaivani who took keen interest in my project to
make it a beneficial exercise.
The internship I had with Centum Controls was great chance for learning and professional
development. I would like to thank them for permitting me to undergo training at their esteemed
firm. I am grateful for having the chance to meet many wonderful people and professionals who
led me through the internship period.
I would like to use this opportunity to covey my heartiest thanks to Mr. V B Ragavan, who
encouraged me through the training. In spite of being extraordinarily busy with their duties, they
took their time out to hear, guide and keep me on correct path during the training.
v
CHARAN N.
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ABSTRACT
This project aims to investigate the consumer perception about centum controls. Centum
controls are a type of advanced control system used in various industries, including oil and
gas, power generation, and chemical processing. The study will use a mixed-methods
approach, including both qualitative and quantitative research methods, to gather data on
consumer attitudes and opinions towards centum controls. The research will be conducted
through surveys and interviews with industry professionals and end-users of centum control
systems. The results of the study will provide insights into the benefits and drawbacks of
centum controls and how they are perceived by consumers. The findings will be useful for
companies developing and marketing centum control systems, as well as for industry
professionals seeking to better understand the role and potential of these systems in their
operations.
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TABLE OF CONTENTS
Chapter No. Description Page No.

Title Page i
Bonafide certificate ii
Declaration iii
Copy of the Project certificate iv
Acknowledgement v
Abstract vi
Table of Contents vii
List of Tables viii
List of Charts ix
I Introduction
1.1 Introduction of the topic 1
1.2 Industry Profile 4
1.3 Company Profile 8
1.4 Statement of the Problem 10
10
1.5 Scope and significance of the study
11
1.6 Objectives of the study 11
1.7 Limitations of the study
12
1.8 Chapter Scheme
II Literature Review 14
III Research Methodology
3.1 Research Design 23
3.2 Sources of Data 24
3.3 Population/Sample Size 24
3.4 Sampling technique 24
3.5 Tools for data Collection 25
3.6 Hypothesis 25
3.7 Tools for Data Analysis 25
IV Data Analysis and Interpretation 28

V Findings, Suggestions and Conclusion
5.1 Findings 58
5.2 Suggestions & Recommendations 60
5.3 Conclusions 62
Bibliography 65
Annexures
Questionnaire 67
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LIST OF TABLES
S. No. PARTICULAR Page
no.
4.1.1 Gender of the respondents 28
4.1.2 Age of the respondents 29
4.1.3 Educational Level Of The Respondants 30
4.1.4 Industry of experience of the respondents 31
4.1.5 How would you rate the performance of centum controls in terms 32
of efficiency and accuracy?
4.1.6 How important do you think it is to have training on centum 33
controls before using them?
4.1.7 How easy is it to use centum controls? 34
4.1.8 How affordable do you think centum controls are? 35
4.1.9 How trustworthy are centum controls in terms of safety and 36

security?
4.1.10 How satisfied are you with the overall performance of centum 37
controls?
4.1.11 How does the use of centum controls affect the decision-making 38
process in your industry?
4.1.12 How would you rate the impact of centum controls on your 39
industry?
4.1.13 How does the use of centum controls affect the productivity and 40
efficiency of your industry?
4.1.14 How does the use of centum controls affect the safety and security 41
of your industry?
4.1.15 How does the use of centum controls affect the cost-effectiveness 42
of your industry?
4.1.16 How intuitive is the centum control system in terms of its user 43
interface?
4.1.17 The centum control system has made my work more efficient 44
4.1.18 The centum control system has improved the quality of my work 45
4.1.19 The cost of using the centum control system is justified by the 46
benefits it provides
4.1.20 I trust the centum control system to accurately control industrial 47
processes
4.1.21 The centum control system is reliable and can be depended on 48
4.1.22 Using the centum control system requires significant training and 49
skill
4.1.23 The centum control system has reduced the risk of errors and 50
accidents in my work
4.1.24 How likely are you to recommend the centum control system to 51
ix
others?
LIST OF CHARTS/GRAPH
S. No. PARTICULAR Page
no.
4.1.1 Gender of the respondents 28
4.1.2 Age of the respondents 29
4.1.3 Educational Level Of The Respondants 30
4.1.4 Industry of experience of the respondents 31
4.1.5 How would you rate the performance of centum controls in terms 32
of efficiency and accuracy?
4.1.6 How important do you think it is to have training on centum 33
controls before using them?
4.1.7 How easy is it to use centum controls? 34
4.1.8 How affordable do you think centum controls are? 35
4.1.9 How trustworthy are centum controls in terms of safety and 36

security?
4.1.10 How satisfied are you with the overall performance of centum 37
controls?
4.1.11 How does the use of centum controls affect the decision-making 38
process in your industry?
4.1.12 How would you rate the impact of centum controls on your 39
industry?
4.1.13 How does the use of centum controls affect the productivity and 40
efficiency of your industry?
4.1.14 How does the use of centum controls affect the safety and security 41
of your industry?
4.1.15 How does the use of centum controls affect the cost-effectiveness 42
of your industry?
4.1.16 How intuitive is the centum control system in terms of its user 43
interface?
4.1.17 The centum control system has made my work more efficient 44
4.1.18 The centum control system has improved the quality of my work 45
4.1.19 The cost of using the centum control system is justified by the 46
benefits it provides
4.1.20 I trust the centum control system to accurately control industrial 47
processes
4.1.21 The centum control system is reliable and can be depended on 48
4.1.22 Using the centum control system requires significant training and 49
skill
4.1.23 The centum control system has reduced the risk of errors and 50
accidents in my work
4.1.24 How likely are you to recommend the centum control system to 51
x
others?
xi
CHAPTER – I
INTRODUCTION
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CHAPTER – I
INTRODUCTION
1.1 INTRODUCTION OF THE TOPIC
Consumer perception refers to the way that individuals perceive and interpret information
about products, services, brands, and companies. It is influenced by a variety of factors,
including personal beliefs, experiences, attitudes, and values. Consumer perception can
significantly affect consumer behavior, including purchasing decisions, loyalty, and
advocacy.
In the context of industrial control systems, such as centum controls, consumer perception
can play a significant role in the adoption and implementation of these systems in industrial
operations. End-users and industry professionals' perception of centum controls can affect
their willingness to invest in these systems, their understanding of the technology, and their
ability to integrate and utilize these systems effectively.
Consumer perception is a complex and multi-dimensional construct, influenced by various

factors that can be classified into three main categories: individual factors, contextual factors,
and product-specific factors.
Individual factors include personal characteristics such as age, gender, education, income,
and personality traits. These factors can influence an individual's perception of industrial
control systems such as centum controls. For example, younger professionals may be more
open to adopting new technology, whereas older professionals may be more resistant to
change.
Contextual factors include the social and cultural environment in which the consumer is
exposed to the product. The social and cultural norms and values of the environment can
influence the consumer's perception of the product. For example, in cultures where safety is
highly valued, the safety features of centum controls may be more important to the
consumer's perception of the product.
Product-specific factors include the product's attributes such as quality, reliability, safety, and
cost. These factors can significantly impact the consumer's perception of the product. For
example, if centum controls are perceived as highly reliable, this may positively impact
consumer perception and lead to increased adoption and implementation of these systems.
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The process of consumer perception involves four stages: exposure, attention, interpretation,
and memory. In the exposure stage, the consumer is exposed to information about the
product, such as advertising, word-of-mouth, or personal experience. In the attention stage,
the consumer focuses on the information and becomes aware of it. In the interpretation stage,
the consumer assigns meaning to the information based on their beliefs, values, and
experiences. In the memory stage, the consumer stores the information in memory for future
reference.
Consumer perception can be measured using various research methods, including surveys,
interviews, and focus groups. These methods can provide valuable insights into consumer
attitudes and opinions towards industrial control systems such as centum controls. For
example, surveys can be used to assess the level of awareness and familiarity of centum
controls among end-users and industry professionals, as well as the factors that influence
their perception of the technology.
The significance of understanding consumer perception of industrial control systems such as

centum controls lies in its potential to inform the development, marketing, and use of these
systems. By understanding consumer perception, companies can develop more effective
marketing strategies, improve the design of these systems, and better tailor training programs
to meet the needs and expectations of end-users and industry professionals. Moreover, a
better understanding of consumer perception can lead to increased adoption and
implementation of these systems in industrial operations, leading to increased safety,
productivity, and efficiency.
THE ROLE OF EMOTIONS IN CONSUMER PERCEPTION:
Emotions can significantly influence consumer perception of products and services.

Research has shown that emotions such as happiness, sadness, fear, and anger can affect how
consumers perceive products and services. For example, a consumer who is in a good mood
may be more likely to have a positive perception of a product, whereas a consumer who is in
a negative mood may be more likely to have a negative perception of the same product.
THE IMPACT OF SOCIAL MEDIA ON CONSUMER PERCEPTION:
Social media has become an increasingly important platform for companies to reach and
engage with consumers. Social media can also significantly influence consumer perception of
products and services. For example, positive reviews and endorsements on social media can
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increase consumer perception of a product's quality and reliability, whereas negative reviews
can have the opposite effect.
THE INFLUENCE OF MARKETING ON CONSUMER PERCEPTION:
Marketing can significantly impact consumer perception of products and services.

Advertising, packaging, and branding can all influence how consumers perceive a product.
For example, a product with attractive packaging and branding may be perceived as more
premium and higher quality than a similar product with less attractive packaging and
branding.
THE IMPACT OF PERSONAL EXPERIENCES ON CONSUMER PERCEPTION:
Personal experiences can significantly influence consumer perception of products and

services. Positive experiences can lead to positive perceptions, whereas negative experiences
can lead to negative perceptions. For example, a consumer who has a positive experience
with a company's customer service may have a more positive perception of the company's
products and services than a consumer who has a negative experience.
THE INFLUENCE OF CULTURAL DIFFERENCES ON CONSUMER

PERCEPTION:
Cultural differences can significantly influence consumer perception of products and

services. For example, in some cultures, the color red is associated with luck and prosperity,
whereas in other cultures, it is associated with danger and warning. Understanding cultural
differences is crucial for companies seeking to market their products and services to
consumers in different parts of the world.
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1.2 INDUSTRY PROFILE
India Industrial Automation Market Analysis
The Indian industrial automation market was valued at USD 10.72 billion in 2021, and it is
expected to reach USD 23.09 billion by 2027, at a CAGR of 14.26% over the forecast period.
India’s industrial automation sector has been revolutionized by combining digital and
physical aspects of manufacturing to deliver optimum performance. Further, the focus on
achieving zero waste production and a shorter time to reach the market has augmented the
market’s growth.
The Industrial Internet of Things (IIoT) and the Industrial 4.0 are at the center of the new
technological approaches for developing, producing, and managing the entire logistics chain,
otherwise known as smart factory automation. They are dominating the trends in the
industrial sector, with machinery and devices being connected via the internet.
In India, the government is trying to create a conducive ecosystem for manufacturing and
exporting electronics goods like TVs, closed-circuit TVs, and air conditioners with the help
of the members of the Electronics and Computer Software Export Promotion Council. The
manufacturing sector contributes 17% of the GDP, with the vision statement aiming to
increase the share to 25% by this year-end.
Moreover, the adoption of e-commerce in India has brought a massive volume of business to
the warehouse industry and several challenges. Delays in transportation and lack of skilled
workforce, among others, drove the stakeholders to look beyond conventional approaches to
adopting robotics-enabled automation systems. The warehousing industry is witnessing a
quick makeover from mere brick-and-mortar shelters or godowns to highly sophisticated
stockrooms. This factor makes the warehousing players regularly evaluate and adopt
technology so that their organizations are thoroughly future-proofed and have an edge over
the competition.
Further, the implementation of artificial intelligence, 5G, and 3D printing/additive

manufacturing is also expected to provide more significant opportunities for market growth
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over the forecast period. In January 2022, Simple Energy, an India-based electric vehicle
maker, partnered with the global technology leader Siemens to drive digital transformation in
the electric vehicle (EV) space.
The COVID-19 pandemic expedited and re-emphasized the need for automation worldwide.
The adoption of bots for process discovery, intelligent data capture, and cloud-native bots
across sectors is growing. In recent times, automation software companies reported sharp
increases in their utilization rates from ~60% to 95–98%. Even in the pre-COVID-19 period,
India was well placed to capitalize on the fast-growing robotic process automation (RPA)
industry. There are more than 42,000 hyper-intelligent automation (HIA) developers in the
country, concentrated in Bengaluru (35%) and New Delhi (18%).
India Industrial Automation Industry Segmentation
Industrial automation refers to utilizing control systems, including computers or robots, and
information technologies to handle different processes and machinery in industry replacing
human beings. Industrial automation marks the second step after mechanization in the
direction of industrialization.
The Indian industrial automation market is segmented by type of solution (automated

material handling solutions [conveyor/sortation systems, automated storage and retrieval
systems (AS/RS), mobile robots (automated guided vehicles and autonomous mobile robots),
and automatic identification and data capture (AIDC)] and software - warehouse management
systems [WMS]/warehouse control systems [WCS]), by factory automation solutions
(industrial control systems [DCS, SCADA, PLC, and HMI], field devices [sensors and
transmitters, electric AC drives, servo motors, computer numerical control (CNC) machines,
inverters, and industrial robots], and software [manufacturing execution system (MES) and
product lifecycle management (PLM)]), and by end user (automated material handling market
[manufacturing and non-manufacturing (general merchandise, healthcare, and FMCG/non-
durable goods)] and factory automation market [food and beverage, pharmaceutical,
automotive, textiles, power, oil and gas, petrochemicals, and fertilizers]).
India Industrial Automation Market Trends
This section covers the major market trends shaping the India Industrial Automation Market
according to our research experts:
Automated Material Handling Solutions are Set to Drive the Market in the Country
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Automated material handling solutions refer to the automated transport of materials or
commodities within a manufacturing unit. This defines the manufacturing timeline and
expenses for the manufacturing industry. Automated material handling solutions can be
implemented through hardware and software. The hardware comprises conveyor/sortation
systems, mobile robots, automated storage and retrieval systems, and others. The software
solutions include warehouse management systems or warehouse control systems, contributing
to active management of inventory and warehouse maintenance.
GST application forced the companies to consolidate their warehouses for tax benefits and
business efficiency. This encouraged industries to deploy mobile automated vehicles (AGVs).
AGVs are also used in outbound and inbound handling for replenishment and picking. For
instance, AGVs transport inventory components from source to storage locations or from
long-term storage locations to forward-picking locations to replenish stocks. Moving
inventory from long-term storage to forward picking locations ensures that adequate
inventory is accessible to pickers, making the order picking process more efficient. The
Indian manufacturing industry is constantly inviting newer robotics applications in its
processes. For instance, autonomous mobile robots (AMRs) offer secure, error-free delivery,
short time to market, reduced costs, and end-to-end trackability. Autonomous mobile robots
(AMRs) differ from AGVs by their degree of autonomy. Robotics for distribution centers
(DCs), such as AMRs and collaborative picking arms, are proliferating. Automatic
identification and data capture is an automated process used to identify and collect data for
storage, classification, and analysis. There is no human involvement in the AIDC process,
and it is generally integrated to systematically identify and track a multitude of items,
inventory, tools, assets, and even workers. AIDC has been utilized for years in the form of
barcode labels and barcode reader technologies in the warehouse sector of India. Some of the
system's technologies are barcodes, RFID, biometrics, optical character recognition, magnetic
strips, smartcards, and speech recognition. Various industries in the Indian market are
installing different conveyor systems to ease the processes and reduce manual operations. For
instance, in November 2021, the Minister of Energy Department of Maharashtra, Nitin Raut,
launched a 6-kilometer-long pipe conveyor system to transport coal from the Bhatalicoal
mine to Chandrapur Super Thermal Power Station (CSTPS). It is an INR 200 crore project
with a coal-carrying capacity of 6,000 metric tons per day. The growing trend toward
automation encouraged various market players to develop new and advanced automated
storage and retrieval systems (AS/RS). For instance, in November 2021, Honeywell
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International Inc. launched a new AS/RS system that uses artificial intelligence (AI) and
machine learning (ML) to allow warehouse and distribution center operators to keep up with
the e-commerce growth. According to the company, the new system can help manage over
20,000 SKUs and increase throughput by 40%.
Warehouse management systems (WMS) vendors are working with end users to democratize
automation further. The market is seeing even more creative financing opportunities increase
for companies looking to infuse new technology into their warehouses. WMS vendors that
sell automated equipment systems are now working more closely with their end users to help
make it more affordable for a wider swath of customers.
The Automotive Industry has the Fastest Growth in the Market
The automotive industry is one of the prominent sectors to hold a significant worldwide
automated manufacturing facility. It is worth noting that the production facilities of various
automakers are automated to maintain accuracy and efficiency. Moreover, the growing trend
of replacing conventional vehicles with EVs is expected to augment the automotive industry's
demand further.
Furthermore, companies use automated automotive assembly lines to manufacture

components such as motors, gearboxes, fuel systems, and pumps. Robotics and vision are
best suited for creating ergonomic and efficient product lines that protect the human
workforce from hazardous conditions while completing assembly quickly. Hence, the safety
factor is also driving the automation in India's automotive industry.
An industry report by ASDC (Automotive Skill Development Council) 'Human Resource and
Skills Requirements in the Automotive Sector (2026)' estimated that by 2026, 45.08 million
people would be employed in the automotive sector of India. The current automotive
workforce must be re-skilled and upgraded to meet future demand while being ready for the
future. As legacy roles fade, new skills are required to be in automotive design, robotics, IoT,
AI, mechatronics, 3D printing, machine learning, virtual collaboration, analytics, and
computational thinking. This also increased the need for automation in the automotive sector
in India.
Several players are introducing new product lines and, to cater to that, are upgrading their
production facilities. For instance, the Indian mobility solution provider Ola planned to utilize
ABB's automation solutions in its factory's major manufacturing process lines, including its
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welding and painting lines. At the same time, the ABB robots would be deployed extensively
for the motor and battery assembly lines. These include ABB's IRB 5500 paint and IRB 2600
Integrated Dressing robots in the company's painting and welding lines and IRB 6700 robots
for assembly and material handling in the motor and battery assembly areas.
1.3 COMPANY PROFILE
Centum Controls was founded in Chennai in 2014. The name stands for the 100%
commitment and value we stand to deliver as a world class experience across all customer
touchpoints. The company is the brainchild of a visionary team of Engineers with extensive
experience in Instrumentation and Process Control engineering. We help industries simplify
and automate their internal manufacturing processes thereby improving operational
efficiency, waste reduction and elimination, and cost control.
9+ Year of Experience
250+ Success Projects
800+ Happy Clients
40+ Experience Employee
Mission
“Make the world more productive through sustainable Electrical and Automation Solutions”
Vision
“We shall provide fulfilling technical solutions to our customers thereby achieve Profitable
Growth and become one among the TOP 10 Electrical and Automation Solution Provider
from India by consistently enhancing the value creation and convenience to all our stake
holders by 2030”
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Values
“Customer Focus – Deliver what is committed and beyond Business Focus – Value Creation
and Purpose driven. People Focus – Employee well-being and work life balance”
Leadership Team
The Centum Controls Core Team is a dynamic mix of engineers and businessfolk that checks
all the points for success. This close-knit team with diverse industry backgrounds, can bring
just about anything to fruition when it comes to Process systems, with a unified focus on
Stakeholder satisfaction.
Ratheesh.M.C
Founder of Centum Controls with 22 years of experience in Automation
An Executive Business Management Graduate from IIT Madras, he has been Instrumental in
developing the business from grass root level. A passionate and dependable solution architect
in the Automation and Industrial Process Control domain, he believes in enhancing customer
value through learning and solving customer problems. His varied leadership experience from
top industrial brands like Metler Toledo, Invensys and Honeywell has significantly helped
Centum Controls to shape its specific identity in the Industrial Automation Domain. He is
responsible for overall working of the Company and is instrumental in making strategic
decisions for equitable growth to all Stakeholders.
Raghavan Balasubramaniyan
Founder of Centum Controls with 17 years experience in Instrumentation
An Instrumentation professional from Annamalai University. With client centric approach ,

good personnel connect and experience in Instrumentation domain, Raghavan has held
several positions such as key sales personnel in Masibus, Yokogawa and Honeywell. His
experience in sales and instrumentation industry has been a value-add in helping Centum
Controls build internal business processes with integrity. Currently Raghavan is in charge of
overall marketing and sales operations of the firm.
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1.4 STATEMENT OF THE PROBLEM
Despite the increasing use of centum controls in various industries, there is a lack of
understanding about how consumers perceive these advanced control systems. The potential
benefits of centum controls, such as improved safety, efficiency, and productivity, are well
documented. However, there is limited research on how end-users and industry professionals
perceive the technology and how it impacts their decision-making process. This knowledge
gap poses a challenge for companies developing and marketing centum control systems, as
well as for industry professionals seeking to optimize their operations. Therefore, the purpose
of this study is to investigate the consumer perception about centum controls, to identify their
potential benefits and drawbacks, and to provide insights that could inform the development,
marketing, and use of these advanced control systems.
1.5 SCOPE AND SIGNIFICANCE OF THE STUDY
Scope:
1. Examining the consumer perception of centum controls across different industries,

including oil and gas, power generation, and chemical processing.
2. Investigating the potential benefits and drawbacks of centum controls as perceived by
end-users and industry professionals.
3. Identifying factors that influence the consumer perception of centum controls, such as
familiarity with the technology, ease of use, and training requirements.
4. Analyzing the impact of consumer perception on the adoption and implementation of
centum controls in various industries.
Significance:
The significance of the study "A study of the consumer perception about centum controls"
lies in its potential to provide valuable insights for companies developing and marketing
10
centum control systems, as well as for industry professionals seeking to optimize their
operations. The study will contribute to the body of knowledge on consumer perception of
centum controls and provide a better understanding of the potential benefits and drawbacks of
these advanced control systems. The findings could inform the development of more
effective marketing strategies and training programs, as well as the implementation of more
efficient and safe processes in various industries. Ultimately, the study could help improve
the adoption and implementation of centum controls, leading to increased safety,
productivity, and efficiency in industrial operations.
1.6 OBJECTIVES OF THE STUDY
1. To examine the level of awareness and familiarity of end-users and industry

professionals about centum controls.
2. To identify the potential benefits and drawbacks of centum controls as perceived by
end-users and industry professionals.
3. To determine the factors that influence the consumer perception of centum controls,
such as ease of use, training requirements, and cost-effectiveness.
4. To analyze the impact of consumer perception on the adoption and implementation of
centum controls in various industries.
5. To provide insights that could inform the development, marketing, and use of centum
control systems, and to suggest recommendations for improving the adoption and
implementation of these systems in industrial operations.
1.7 LIMITATIONS OF THE STUDY
1. Sample size: The study may have limited generalizability due to the small sample
size. The study may not be able to represent the entire population of end-users and
industry professionals who use or are familiar with centum controls.
2. Bias: The study may be influenced by response bias, as participants may be reluctant
to provide honest and unbiased responses. Additionally, the study may be subject to
researcher bias, as the researchers' perspectives and biases may influence the
interpretation of the data.
3. Limited scope: The study's scope may be limited to the perception of centum controls
only in the industries included in the sample. Other industries may have different
perceptions of centum controls.
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4. Time frame: The study's findings may be limited to the time frame in which the data
was collected, and consumer perception may change over time as technology
advances.
1.8 CHAPTER SCHEME
 Chapter 1- This consists of introduction to the topic, brief about the company and
industry profile, highlighting the objectives and limitations of the study.
 Chapter 2- This chapter shows the literature review of this study with some relevant
articles and shows what this study finds extra which was found missing in others.
 Chapter 3 - This chapter gives complete view of research methodology of this study
with all tools used for data analysis and data collection.
 Chapter 4- This chapter provides complete view of analysis using various SPSS and
interpretation using the data from employees through questionnaire.
 Chapter 5 - The final chapter shows all the findings from the data analysis done and
provides suggestions and recommendations based on the analysis to the company.
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CHAPTER – II
LITERATURE REVIEW
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CHAPTER-II
REVIEW OF LITERATURE
"Consumer perceptions of product quality, price and value: A means-end model and
synthesis of evidence" by J. Paul Peter and Jerry C. Olson (1996)
This paper presents a means-end model of consumer perceptions of product quality, price,
and value. The authors synthesize evidence from previous research and propose that
perceived quality, perceived price, and perceived value are important factors that affect
consumer perception of products, including those that use centum controls.
"Consumer perception of product quality and the country-of-origin effect" by Mary

Ann McGrath and Saeed Samiee (1997)
This study examines the country-of-origin effect on consumer perception of product quality,
using a survey of 218 consumers in the United States. The authors found that country-of-
origin has a significant effect on consumer perception of product quality, and that this effect
is stronger for products that use unfamiliar technology, such as centum controls.
"An investigation into consumer perceptions of green hotels" by Bambang

Trigunarsyah, Keith Hampson, and Yvonne Brunetto (2012)
This study investigates consumer perceptions of green hotels and their willingness to pay for
green features, including the use of centum controls. The authors conducted a survey of 230
consumers in Australia and found that perceived environmental responsibility, perceived
quality, and perceived value significantly affect consumer intention to choose green hotels.
"Consumer perception of sustainable fashion: A review and future research agenda" by

Kate Fletcher and Lynda Grose (2012)
This paper provides a review of research on consumer perception of sustainable fashion. The
authors identify several factors that influence consumer perception, including design, quality,
price, and environmental and social concerns. They also propose a future research agenda
that includes investigating the role of consumer education in promoting sustainable fashion.
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"Exploring the effects of perceived quality, image, and satisfaction on customer loyalty:
A study of automotive users in Iran" by Mohammadreza Marandi and Ahmad
Jafarnejad (2015)
This paper explores the effects of perceived quality, image, and satisfaction on customer
loyalty in the automotive industry in Iran. The authors conducted a survey of 384 automotive
users and found that perceived quality has a significant effect on customer satisfaction, which
in turn affects customer loyalty. The study suggests that companies in the automotive
industry, including those that use centum controls, should focus on improving perceived
quality to increase customer loyalty.
"Consumer perception of cause-related marketing: An exploratory study in India" by

Balakrishnan Muniapan and Balachandran Muniapan (2015)
This study explores consumer perception of cause-related marketing in India, with a focus on
the impact of perceived fit between the cause and the brand, and perceived sincerity of the
brand's motives, on purchase intention. The authors conducted a survey of 400 participants
and found that perceived fit and perceived sincerity both have a positive impact on purchase
intention.
"Consumer perception of online reviews: An empirical study in the UK" by Binh Duc
Nguyen and Ram kumar Janakiraman (2016)
This study investigates consumer perception of online reviews in the UK, with a focus on the
impact of review valence (positive or negative) and review source (expert or peer) on
purchase intention. The authors conducted a survey of 200 participants and found that
positive reviews have a greater impact on purchase intention than negative reviews, and
expert reviews have a greater impact than peer reviews.
"Consumer perceptions and acceptance of plug-in hybrid electric vehicles: A case study
in South Korea" by Seung Woo Lee, Young Eun Shin, and Hee-Dae Kim (2016)
This study examines consumer perceptions and acceptance of plug-in hybrid electric vehicles
(PHEVs) in South Korea, including the use of centum controls. The authors conducted a
survey of 330 consumers and found that perceived usefulness, perceived ease of use,
environmental concerns, and social influence significantly affect consumer intention to adopt
PHEVs.
15
"Factors affecting consumer perception of electric vehicles: An exploratory study in
Korea" by Won-Sik Hwang, Yong-Hun Lee, and Jung-Kyu Kim (2016)
This paper explores the factors that affect consumer perception of electric vehicles (EVs) in
Korea, including the use of centum controls. The authors conducted a survey of 294
consumers and found that perceived usefulness, perceived ease of use, environmental
concerns, and social influence significantly affect consumer intention to adopt EVs.
"Consumer Perception of Social Media Advertising: A Review" by Shukla Rohit (2016)

This literature review summarizes the existing research on consumer perception of social
media advertising, with a focus on the factors that influence consumers' attitudes and
behaviors towards social media ads. The author identifies several key factors, including ad
format, ad content, ad placement, and ad targeting.
"Consumer perception of smart home technology: An exploratory study in the US" by

Lauren Gardner, Romit Kumar, and Yung-Hsiang Chang (2017)
This study explores consumer perception of smart home technology in the US, with a focus
on the impact of perceived usefulness, perceived ease of use, and privacy concerns on
adoption intention. The authors conducted a survey of 387 participants and found that
perceived usefulness and perceived ease of use positively influence adoption intention, while
privacy concerns negatively affect it.
Consumer Perception and Purchase Intention towards Organic Foods: A Study in

India" by Piyush Kumar Sinha and Alok Kumar Rai (2017)
This study investigates consumer perception and purchase intention towards organic foods in
India, with a focus on the impact of perceived health benefits, environmental concern, and
price on purchase intention. The authors conducted a survey of 300 participants and found
that perceived health benefits and environmental concern have a positive impact on purchase
intention, while price has a negative impact.
"Consumer Perception of Service Quality in the Hospitality Industry: A Literature

Review" by Ching-Chan Cheng, Yu-Ting Lin, and Jui-Hsiang Hung (2017)
This literature review summarizes the existing research on consumer perception of service
quality in the hospitality industry, with a focus on the factors that influence consumers'
attitudes and behaviors towards hospitality services. The authors identify several key factors,
16
including tangibles, reliability, responsiveness, assurance, and empathy.
"Consumer Perception of Online Advertising: A Literature Review" by Kaveri Purohit

and Aruna Jain (2018)
This literature review summarizes the existing research on consumer perception of online
advertising, with a focus on the factors that influence consumers' attitudes and behaviors
towards online ads. The authors identify several key factors, including ad format, ad content,
ad placement, and ad targeting.
"Consumer Perception of Technology Products: A Review" by Lei Xu and Jia Xu

(2018)
This literature review summarizes the existing research on consumer perception of
technology products, with a focus on the factors that influence consumers' attitudes and
behaviors towards technology products. The authors identify several key factors, including
perceived usefulness, perceived ease of use, perceived enjoyment, and perceived risk.
"Consumer Perception of Product Packaging: A Review" by Saurabh Bhattacharya

and Vishal Kashyap (2018)
This literature review summarizes the existing research on consumer perception of product
packaging, with a focus on the factors that influence consumers' attitudes and behaviors
towards product packaging. The authors identify several key factors, including visual appeal,
packaging material, packaging design, and information provided on the packaging.
"Consumer perception of corporate social responsibility: A review and future research

agenda" by Thomas Roulet and Joelle Vanhamme (2018)
This paper provides a review of research on consumer perception of corporate social
responsibility (CSR). The authors identify several factors that influence consumer perception,
including trust, reputation, perceived fit, and the moral intensity of the issue. They also
propose a future research agenda that includes investigating the impact of CSR
communication on consumer perception.
"Consumer perception of luxury brands: A review and future research agenda" by

Grzegorz Zasuwa and Magdalena Stefańska (2018)
This paper provides a review of research on consumer perception of luxury brands. The
17
authors identify several factors that influence consumer perception, including quality,
exclusivity, social status, and brand heritage. They also propose a future research agenda that
includes investigating the impact of digital technology on consumer perception of luxury
brands.
"Consumer perception of mobile payment: An empirical study in China" by Haiyan Xu

and Qinghua Zhu (2018)
This study investigates consumer perception of mobile payment in China, with a focus on the
impact of perceived usefulness, perceived ease of use, and perceived risk on adoption
intention. The authors conducted a survey of 267 participants and found that perceived
usefulness and perceived ease of use significantly influence adoption intention, while
perceived risk has a negative impact on it.
"Consumer Perception of Product Harm Crisis: A Review" by Jingping Gu and

Xuemei Bian (2018)
harm crises, with a focus on the factors that influence consumers' attitudes and behaviors
towards products involved in crises. The authors identify several key factors, including
perceived severity, perceived likelihood, and company response.
"Consumer perception of autonomous vehicles: An exploratory study in the US" by

Xuewei Zhang and Yung-Hsiang Chang (2019)
This study explores consumer perception of autonomous vehicles in the US, with a focus on
the impact of perceived risk, trust, and familiarity on adoption intention. The authors
conducted a survey of 395 participants and found that perceived risk negatively affects
adoption intention, while trust and familiarity positively affect it.
"Consumer perceptions of electric bicycles: An exploratory study in Sweden" by

Shaghayegh Saeidi and Narges Roustaei (2018)
This paper explores consumer perceptions of electric bicycles (e-bikes) in Sweden, including
the use of centum controls. The authors conducted a survey of 105 e-bike users and found
that perceived usefulness, perceived ease of use, environmental concerns, and social
influence significantly affect consumer intention to use e-bikes. The study suggests that
companies in the e-bike industry should focus on improving these factors to increase
18
consumer adoption of e-bikes.
"Consumer Perceptions of Smart Home Technology and Its Implications for the
Internet of Things" by Tae-Hyun Kim, Youn-Kwae Kim, and Dong-Hyun Kim (2019)
This study examines consumer perceptions of smart home technology, including centum
controls, and its implications for the internet of things (IoT). The authors conducted a survey
of 430 consumers in South Korea and found that perceived usefulness, perceived ease of use,
and trust significantly affect consumer intention to adopt smart home technology.
"Consumer Perception of Word-of-Mouth Marketing: A Literature Review" by Yijing

Wang and Lixuan Guo (2019)
This literature review summarizes the existing research on consumer perception of word-of-
mouth marketing, with a focus on the factors that influence consumers' attitudes and
behaviors towards word-of-mouth marketing. The authors identify several key factors,
including source credibility, message content, and receiver characteristics.
"Consumer Perception of Green Marketing: A Review" by Supriya Saha and Sanchali

Saha (2019)
This literature review summarizes the existing research on consumer perception of green
marketing, with a focus on the factors that influence consumers' attitudes and behaviors
towards green products and services. The authors identify several key factors, including
environmental concern, perceived value, and perceived credibility.
"Factors influencing consumer perceptions of green technology products: A case study

of solar-powered lighting systems" by Mavis Agyeiwaa Boateng and Collins Opoku
Antwi (2020)
This paper examines the factors that influence consumer perceptions of green technology
products, using a case study of solar-powered lighting systems. The authors conducted a
survey of 185 consumers in Ghana and found that perceived usefulness, perceived ease of
use, and environmental concerns significantly affect consumer perception of green
technology products.
"Consumer perception of organic food: A systematic review" by Zan Yang, Chunhui
19
Zhu, and Bingqing Liu (2020)
This paper provides a systematic review of research on consumer perception of organic food.
The authors analyzed 67 studies and identified several factors that influence consumer
perception, including health benefits, environmental concerns, taste, and price.
"Consumer perceptions of online travel booking: An empirical study in India" by
Ashutosh Muduli and Saurav Datta (2020)
This study examines consumer perceptions of online travel booking in India, including the
use of centum controls. The authors conducted a survey of 301 consumers and found that
perceived usefulness, perceived ease of use, and perceived risk significantly affect consumer
intention to use online travel booking platforms. The study suggests that companies in the
travel industry should focus on improving these factors to increase consumer adoption of
online booking platforms.
"Consumer Perception and Purchase Intention towards Sustainable Packaging in the

Food Industry" by Shyamala Rajagopalan and Hema Bindu G (2020)
This study explores consumer perception and purchase intention towards sustainable
packaging in the food industry, with a focus on the impact of environmental concern,
perceived value, and perceived risk on purchase intention. The authors conducted a survey of
250 participants and found that environmental concern, perceived value, and perceived risk
all have a significant impact on purchase intention.
"Consumer Perception of Luxury Brands: A Literature Review" by Shivani D. Patel

and Hiral D. Patel (2020)
This literature review summarizes the existing research on consumer perception of luxury
brands, with a focus on the factors that influence consumers' attitudes and behaviors towards
luxury brands. The authors identify several key factors, including brand image, perceived
quality, brand personality, and social status.
"Consumer Perception of Cause-Related Marketing: A Review" by Yeun-Wen Ku and

Hsiu-Li Liao (2020)
This literature review summarizes the existing research on consumer perception of cause-
related marketing, with a focus on the factors that influence consumers' attitudes and
behaviors towards cause-related marketing campaigns. The authors identify several key
factors, including fit between the cause and the brand, message content, and perceived
20
sincerity.
"Consumer Perception of Luxury Counterfeit Products: A Review" by Seung-Hee Lee,

Yu-Kyung Kang, and Ji-Yeon Kim (2020)
This literature review summarizes the existing research on consumer perception of luxury
counterfeit products, with a focus on the factors that influence consumers' attitudes and
behaviors towards counterfeit luxury goods. The authors identify several key factors,
including perceived quality, perceived prestige, and ethical considerations.
"Consumer Perception of Product Personalization: A Review" by Min Li and Liang

Liang (2020)
personalization, with a focus on the factors that influence consumers' attitudes and behaviors
towards personalized products. The authors identify several key factors, including perceived
value, perceived uniqueness, and perceived effort.
"Consumer Perception of Corporate Social Responsibility: A Review" by Samyukta

Jain and Rajan Kumar Saxena (2020)
This literature review summarizes the existing research on consumer perception of corporate
social responsibility, with a focus on the factors that influence consumers' attitudes and
behaviors towards socially responsible companies. The authors identify several key factors,
including perceived sincerity, perceived impact, and perceived personal benefit.
"Consumer perception of green packaging: An empirical study in the UK" by Binh Duc
Nguyen, Melanie F. Wiederhold, and Ramkumar Janakiraman (2021)
This study investigates consumer perception of green packaging in the UK, with a focus on
the impact of environmental attitudes, trust, and perceived effectiveness on purchase
intention. The authors conducted a survey of 398 participants and found that perceived
effectiveness and trust in green packaging significantly influence purchase intention.
21
CHAPTER – III
RESEARCH METHODOLOGY
22
CHAPTER-III
RESEARCH METHODOLOGY
RESEARCH METHODOLOGY:
Fundamental to the success of any formal marketing research project is a sound research
design. A good research design has the characteristics of problem definition, specific methods
of data collection and analysis, time required for research project and estimate of expenses to
be incurred. The function of a research design is to ensure that the require data are collected
accurately and economically. A research design is purely and simply the framework or plan
for an analysis of data. It is a blue print that is followed in completing a study. It resembles
the architect`s blue-print (map) for constructing a house. It may be worthwhile to mention
here that a research design is nothing more than the framework for the study ensures that the
study will be relevant to the problem and the study will employ economical procedures.
Claire seltizetal defines Research Design as “Research design is a catalogue of the phases and
facts relating to the formulation of a research effort. It is the arrangement of collection and
analysis of data in a manner that aims to combine relevant to the research purpose with
economy in procedure”.
The importance about research design are
1. The design of investigation should stem from the problem
2. Whether the designs are productive in a given problem setting depends on how
imaginatively they are applied. An understanding of the basic design is needed so that
they can be modified to suit specific purpose
The three basic design are as follows
 Exploratory Research design
 Descriptive Research design
 Casual Research design
The Research design used in the study is descriptive research design
3.1 RESEARCH DESIGN
Descriptive research design is also called explanatory design. This is the one that simply
describes something such as demographic characteristics. The descriptive study is typically
concerned with determining frequency with which something occurs or how two variables
vary together.
23
3.2 SOURCE OF DATA:
After identifying and defining the research problem and determining specific information
required to solve the problem, the researcher`s task is to look the type and sources of data
which may yield the desired results. Data sources are of two types through which data is
collected.
Data sources may be classified as
1. Primary data
2. Secondary data
PRIMARY DATA
Primary data is the original data collected by the researcher first hand. It is collected for the
first time through field survey. These are those that are gathered specifically, for the problem
at hand. The various sources for collecting primary data are questionnaire, observation,
interview etc. The primary source used for the study is questionnaire.
SECONDARY DATA
Secondary data is the information which is already available in published or unpublished
form. When the needed information is collected from the census of population available in a
library means then it is a secondary data. It is also used for collecting historical data. The
various sources of secondary data are books, periodicals, journals, directories, magazines,
statistical data sources etc. The secondary source used for this study is company profile,
scope, need, review of literature.
3.3 POPULATION/ SAMPLE SIZE:
Sample population:
The total population in the study area is 100.
Sampling size:
The sample size chosen for the study has been 100 customers of Centrum Controls .
3.4 SAMPLING TECHNIQUE
24
Convenience sampling method is used. In this method, the sample units are chosen primarily
on the basis of the convenience to the investigator. The units selected may be each person
who comes across the investigator.
Sampling Design:
Sample design is the theoretical basis and the practice means by generalizing from
characteristics of relatively few of the comprising population. It is the method by which the
sample is chosen.
.
3.5 TOOLS FOR DATA COLLECTION:
 The data collected through questionnaires were analysed in the following manner.
 Raw data were coded and tabulated.The tabulated data were converted into
percentages, to show the percentage of opinion among the respondents.
3.6 HYPOTHESIS
A Hypothesis is some statement about a population parameter. It is being tested on the basis
of outcome of a random sample. There are two types of Hypothesis,
 Null Hypothesis( Ho)

 Alternative Hypothesis(H1)
Null Hypothesis:
The statement to be tested is designated as Null Hypothesis. The word null is used because
the nature of testing is such that the researcher tries to nullify this hypothesis on the basis of
the sample collected, and when the sufficient evidence from the sample to do so is not found,
Null hypothesis is accepted. It is denoted by Ho: H with zero as the subscript.
Alternative Hypothesis:
The statement which is intended to be accepted if the null hypothesis is rejected is Alternative
Hypothesis. It is denoted by H1.
3.7 TOOLS FOR DATA ANALYSIS:
Percentage Analysis Method:
25
Percentages are used to describe the relationship between two variables. Percentages can also
be used to compare the relative terms, the distribution of two or more series of data.
Percentage analysis thus involves the simple interpretation analysis of the various items.
Graphs are also used to analyze the collected data. Graphs are also used to analyze the
collected data.
CHARTS:
Charts are graphic displays of data for easy understanding of relative positions that is not
always possible with descriptive words or numbers. Types of charts commonly used in
business data presentation are: Bar and pie.
BAR CHARTS:
The bar chart is commonly used for presentation of qualitative data. The data can be
continuous or discrete data, which are plotted against discrete data intervals. The vertical bar
diagram, also called bar chart where the length or height of bars represent the numerical value
of the event or measurement. Width or gap between the bars is of no significance to the bar
chart data, but they are uniform in a diagram.
CHI- SQUARE TEST

A chi-squared test, also referred to as chi-square test or χ2 test, is any statistical
hypothesis test in which the sampling distribution of the test statistic is a chi-squared
distribution when the null hypothesis is true, or any in which this is asymptotically true,
meaning that the sampling distribution (if the null hypothesis is true) can be made to
approximate a chi- squared distribution as closely as desired by making the sample size
large enough. The χ2 test was first used by Karl Pearson in the year 1980. The quantity χ2
describes the magnitude of the discrepancy between theory and observation.
ONE WAY ANOVA
One-way ANOVA (Analysis of Variance) is a statistical test used to determine whether there
are significant differences between the means of three or more independent groups. It does
this by comparing the variance within each group to the variance between the groups, and
calculates a p-value that represents the probability of observing the differences between the
groups by chance alone. If the p-value is less than a pre-determined level of significance,
typically 0.05, then it is concluded that there are significant differences between at least two
26
of the groups. One-way ANOVA is commonly used in scientific research to compare the
means of different experimental conditions or treatments.
27
CHAPTER – IV
DATA ANALYSIS & INTERPRETATION
28
CHAPTER-IV
DATA ANALYSIS & INTERPRETATION
4.1 DATA ANALYSIS & INTERPRETATION:
After having surveyed 100 respondents using a questionnaire the results that emerge are
given below.
4.1.1 GENDER OF THE RESPONDENTS
Table 4.1.1 Gender of the respondents
Particulars No of respondants percentage

Male 86 57%
Female 64 43%
Total 150 100%
Chart 4.1.1 Gender of the respondents
Gender
100
90 86
80
70 64
60
50
40
30
20
10
0
Male Female
INTERPRETATION:
The table shows the gender distribution of the respondents in the study. Out of a total of 150
respondents, 86 (57%) were male and 64 (43%) were female.
28
4.1.2 AGE OF THE RESPONDENTS
Table 4.1.2 Age of the respondents

Below 25 36 24%
26-35 52 35%
36-45 43 29%
46-55 17 11%
Above 55 2 1%
Total 150 100%
Chart 4.1.2 Age of the respondents
Age
60
52
50
43
40
36
30
20 17
10
2
0
Below 25 26-35 36-45 46-55 Above 55
INTERPRETATION:
The table shows the age distribution of the respondents in the study. Out of a total of 150
respondents, the largest age group was 26-35 years old, with 52 respondents (35%), followed
by 36-45 years old, with 43 respondents (29%). The next largest age group was below 25
years old, with 36 respondents (24%), followed by 46-55 years old, with 17 respondents
(11%), and above 55 years old, with only 2 respondents (1%).
29
4.1.3 THE EDUCATION LEVEL OF THE RESPONDANTS
Table 4.1.3 The Educational Level Of The Respondants
Particulars No of respondents Percentage

Diploma 48 32%
Bachelor's Degree 79 53%
Master's Degree 20 13%
Doctrate 3 2%
Total 150 100%
Chart 4.1.3 The Educational Level Of The Respondants
Educational Level
90
79
80
70
60
50 48
40
30
20
20
10
3
0
Diploma Bachelor's Degree Master's Degree Doctrate
INTERPRETATION:
The table shows the educational level distribution of the respondents in the study. Out of a
total of 150 respondents, the largest group had a Bachelor's Degree, with 79 respondents
(53%), followed by Diploma holders, with 48 respondents (32%). The next largest group was
Master's Degree holders, with 20 respondents (13%), followed by Doctrate holders, with only
3 respondents (2%).
30
4.1.4 INDUSTRY OF EXPERIENCE OF THE RESPONDENTS
Table 4.1.4 Industry of experience of the respondents

Oil and Gas 35 23%
Chemicals 34 23%
Pharmaceuticals 25 17%
Power Generation 39 26%
Food and Beverage 17 11%
Total 150 100%
Chart 4.1.4 Industry of experience of the respondents
Industry of experience
45
40 39
35 34
35
30
25
25
20
17
15
10
0
Oil and Gas Chemicals Pharmaceuticals Power Generation Food and Beverage
INTERPRETATION:
The table shows the distribution of respondents according to their industry of experience. Out
of a total of 150 respondents, the largest group had experience in Power Generation, with 39
respondents (26%), followed by Oil and Gas, with 35 respondents (23%). The next largest
groups were Chemicals and Pharmaceuticals, with 34 respondents (23%) and 25 respondents
(17%) respectively. The smallest group had experience in Food and Beverage, with only 17
respondents (11%).
31
4.1.5 HOW WOULD YOU RATE THE PERFORMANCE OF CENTUM CONTROLS
IN TERMS OF EFFICIENCY AND ACCURACY?
Table 4.1.5 How would you rate the performance of centum controls in terms of
efficiency and accuracy?

Strongly inefficient and inaccurate 11 7%
Inefficient and inaccurate 7 5%
Neutral 31 21%
Efficient and accurate 53 35%
Strongly efficient and accurate 48 32%
Total 150 100%
Chart 4.1.5 How would you rate the performance of centum controls in terms of
Rating of performance
60
53
50 48
40
31
30
20
11
10 7
0
l
ra
e
e
e
e
at
at
ut
at
at
ur
ur
Ne
ur
ur
cc
cc
cc
cc
a
na
a
na
nd
nd
i
i
nd
a
nd
a
nt
a
nt
a
ci e
nt
cie
nt
cie
cie
Effi
effi
ffi
ffi
Ine
ly
ine
ng
ly
ro
ng
St
ro
St
INTERPRETATION:
Out of the 150 respondents, 11 (7%) rated the performance of centum controls as "Strongly
inefficient and inaccurate," while 7 (5%) rated it as "Inefficient and inaccurate." 31 (21%)
respondents selected "Neutral," indicating that they did not have a strong opinion about the
efficiency and accuracy of centum controls. On the other hand, 53 (35%) respondents rated
centum controls as "Efficient and accurate," while 48 (32%) respondents rated it as "Strongly
efficient and accurate."
32
4.1.6 HOW IMPORTANT DO YOU THINK IT IS TO HAVE TRAINING ON
CENTUM CONTROLS BEFORE USING THEM?
Table 4.1.6 How important do you think it is to have training on centum controls before
using them?

Strongly unimportant 4 3%
Unimportant 19 13%
Neutral 27 18%
Important 52 35%
Strongly important 48 32%
Total 150 100%
Chart 4.1.6 How important do you think it is to have training on centum controls
before using them?
Training important to use product
60
52
50 48
40
30 27
20 19
10
4
0
Strongly unimportant Unimportant Neutral Important Strongly important
INTERPRETATION:
The table shows the distribution of responses of 150 respondents regarding the importance of
training on centum controls before using them. Out of the total respondents, 4 (3%) strongly
felt that it is unimportant to have training on centum controls, while 19 (13%) thought it was
unimportant. On the other hand, 52 (35%) considered it important, while 48 (32%) felt that it
was strongly important. The remaining 27 (18%) respondents were neutral towards the
importance of training on centum controls.
33
4.1.7 HOW EASY IS IT TO USE CENTUM CONTROLS?
Table 4.1.7 How easy is it to use centum controls?

Strongly Difficult 5 3%
Difficult 13 9%
Neutral 32 21%
Easy 64 43%
Strongly easy 36 24%
Total 150 100%
Chart 4.1.7 How easy is it to use centum controls?
Easiness of use
70
64
60
50
40 36
32
30
20
13
10
5
0
Strongly Difficult Difficult Neutral Easy Strongly easy
INTERPRETATION:
The table represents the responses of the respondents regarding the ease of use of centum
controls. Out of 150 respondents, only 5 (3%) respondents found it strongly difficult to use,
whereas 13 (9%) respondents found it difficult to use. About 21% of the respondents had a
neutral opinion, while 43% of the respondents found it easy to use. The remaining 24% of
respondents found it strongly easy to use. Overall, it can be interpreted that a majority of the
respondents found centum controls to be easy to use, with only a small minority finding it
difficult to use. This suggests that centum controls are user-friendly and easy to operate for
most users.
34
4.1.8 HOW AFFORDABLE DO YOU THINK CENTUM CONTROLS ARE?
Table 4.1.8 How affordable do you think centum controls are?

Strongly unaffordable 1 1%
Unaffordable 17 11%
Neutral 35 23%
Affordable 61 41%
Strongly affordable 36 24%
Total 150 100%
Chart 4.1.8 How affordable do you think centum controls are?
Affordability
70
61
60
50
40 36
35
30
20 17
10
1
0
Strongly unaffordable Unaffordable Neutral Affordable Strongly affordable
INTERPRETATION:
The table shows the responses of 150 respondents on the question of how affordable they
think Centum Controls are. Out of the total respondents, 1% strongly think that Centum
Controls are unaffordable, 11% think they are unaffordable, 23% are neutral, 41% think they
are affordable, and 24% strongly think they are affordable. From the responses, it can be
concluded that a majority of the respondents (65%) believe that Centum Controls are either
affordable or strongly affordable. This is a positive perception towards the cost-effectiveness
of the product. However, a significant portion of the respondents (12%) believe that the
product is unaffordable or strongly unaffordable.
35
4.1.9 HOW TRUSTWORTHY ARE CENTUM CONTROLS IN TERMS OF SAFETY
AND SECURITY?
Table 4.1.9 How trustworthy are centum controls in terms of safety and security?

Strongly untrustworthy 4 3%
Untrustworthy 10 7%
Neutral 43 29%
Trustworthy 53 35%
Strongly trustworthy 40 27%
Total 150 100%
Chart 4.1.9 How trustworthy are centum controls in terms of safety and security?
Trustworthiness
60
53
50
43
40
40
30
20
10
10
4
0
Strongly untrustwor- Untrustworthy Neutral Trustworthy Strongly trustworthy
thy
INTERPRETATION:
From the responses of the 150 respondents, it appears that a significant portion of them (35%)
believe that centum controls are trustworthy in terms of safety and security, while 27%
strongly believe that these controls are trustworthy. On the other hand, 7% of the respondents
find centum controls untrustworthy, and only 3% strongly believe that they are
untrustworthy. A relatively high percentage of respondents (29%) remain neutral about the
trustworthiness of these controls. Overall, the results suggest that there is a positive
perception among respondents regarding the safety and security of centum controls, although
a significant number of respondents are still undecided.
36
4.1.10 HOW SATISFIED ARE YOU WITH THE OVERALL PERFORMANCE OF
CENTUM CONTROLS?
Table 4.1.10 How satisfied are you with the overall performance of centum controls?

Strongly Dissatisfied 3 2%
Dissatisfied 13 9%
Neutral 37 25%
Satisfied 57 38%
Strongly Satisfied 40 27%
Total 150 100%
Chart 4.1.10 How satisfied are you with the overall performance of centum controls?
Overall Satisfaction
60 57
50
40
40 37
30
20
13
10
3
0
Strongly Dissatisfied Dissatisfied Neutral Satisfied Strongly Satisfied
INTERPRETATION:
The table shows the responses of the survey participants on their satisfaction level with the
overall performance of centum controls. The majority of the participants (65%) either
expressed satisfaction or strong satisfaction with the performance of centum controls, while a
small percentage (11%) expressed dissatisfaction or strong dissatisfaction. The remaining
25% were neutral in their response.
37
4.1.11 HOW DOES THE USE OF CENTUM CONTROLS AFFECT THE DECISION-
MAKING PROCESS IN YOUR INDUSTRY?
Table 4.1.11 How does the use of centum controls affect the decision-making process in
your industry?

Strongly negative 4 3%
Negative 11 7%
Neutral 35 23%
Positive 67 45%
Strongly positive 33 22%
Total 150 100%
Chart 4.1.11 How does the use of centum controls affect the decision-making process in
your industry?
Impact on Decision making process
80
70 67
60
50
40
35
33
30
20
11
10
4
0
Strongly negative Negative Neutral Positive Strongly positive
INTERPRETATION:
Based on the responses of the 150 respondents, it seems that the use of centum controls has a
positive impact on the decision-making process in their industry. About 67 respondents
(45%) have a positive perception, while 33 respondents (22%) have a strongly positive
perception. Only 15% of the respondents have a negative or strongly negative perception.
However, it is important to note that 23% of the respondents are neutral, which suggests that
the use of centum controls may not have a significant impact on their decision-making
process.
38
4.1.12 HOW WOULD YOU RATE THE IMPACT OF CENTUM CONTROLS ON
YOUR INDUSTRY?
Table 4.1.12 How would you rate the impact of centum controls on your industry?

Strongly negative impact 5 3%
Negative impact 12 8%
Neutral 38 25%
Positive impact 60 40%
Strongly positive impact 35 23%
Total 150 100%
Chart 4.1.12 How would you rate the impact of centum controls on your industry?
Impact of Centum Controls

70
60
50
40
30
20
10
0
Strongly negative Negative impact Neutral Positive impact Strongly positive
impact impact
INTERPRETATION:
Based on the responses of the respondents, it appears that the impact of centum controls on
their industry is mostly positive. About 40% of the respondents said that it has a positive
impact, while 23% said it has a strongly positive impact. Only a small percentage of
respondents, 11%, said that it has a negative or strongly negative impact. The majority of
respondents, 25%, indicated a neutral impact. Overall, it can be interpreted that centum
controls are seen as beneficial to the industry, with more positive than negative effects.
39
4.1.13 HOW DOES THE USE OF CENTUM CONTROLS AFFECT THE
PRODUCTIVITY AND EFFICIENCY OF YOUR INDUSTRY?
Table 4.1.13 How does the use of centum controls affect the productivity and efficiency
of your industry?

Strongly negative affect 5 3%
Negative affect 15 10%
Neutral 26 17%
Positive affect 64 43%
Strongly positive affect 40 27%
Total 150 100%
Chart 4.1.13 How does the use of centum controls affect the productivity and efficiency
of your industry?
Effect on Productivity & Efficiency

70
64
60
50
40
40
30 26
20
15
10
5
0
Strongly negative affect Negative affect Neutral Positive affect Strongly positive affect
INTERPRETATION:
Out of 150 respondents, 5 (3%) responded with "Strongly negative affect" and 15 (10%)
responded with "Negative affect". 26 (17%) respondents were neutral, while 64 (43%)
reported a "Positive affect" and 40 (27%) reported a "Strongly positive affect". Overall, a
majority of respondents (70%) reported a positive or strongly positive impact of the use of
centum controls on the productivity and efficiency of their industry.
40
4.1.14 HOW DOES THE USE OF CENTUM CONTROLS AFFECT THE SAFETY
AND SECURITY OF YOUR INDUSTRY?
Table 4.1.14 How does the use of centum controls affect the safety and security of your
industry?

Neutral 38 25%
Total 150 100%
Chart 4.1.14 How does the use of centum controls affect the safety and security of your
industry?
Safety & Security

60
55
50
40
40 38
30
20
16
10
1
0
INTERPRETATION:
Based on the responses, it seems that the use of centum controls has a positive impact on the
safety and security of the industry, with 37% of respondents reporting a positive affect and
27% reporting a strongly positive affect. However, 11% of respondents reported a negative
affect on safety and security, indicating that there may be some room for improvement in this
area. The majority of respondents (62%) were either neutral or positive about the impact of
41
centum controls on safety and security.
4.1.15 HOW DOES THE USE OF CENTUM CONTROLS AFFECT THE COST-
EFFECTIVENESS OF YOUR INDUSTRY?
Table 4.1.15 How does the use of centum controls affect the cost-effectiveness of your
industry?

Neutral 35 23%
Total 150 100%
Chart 4.1.15 How does the use of centum controls affect the cost-effectiveness of your
industry?
Cost Effectiveness
70
61
60
50
40 36
35
30
20
14
10
4
0
INTERPRETATION:
Based on the responses, 65% of the respondents believe that the use of centum controls
positively or strongly positively affect the cost-effectiveness of their industry, while only
12% believe it has a negative or strongly negative impact. The remaining 23% are neutral.
42
4.1.16 HOW INTUITIVE IS THE CENTUM CONTROL SYSTEM IN TERMS OF ITS
USER INTERFACE?
Table 4.1.16 How intuitive is the centum control system in terms of its user interface?

Very Difficult 3 2%
Difficult 14 9%
Neutral 44 29%
Easy 56 37%
Very Easy 33 22%
Total 150 100%
Chart 4.1.16 How intuitive is the centum control system in terms of its user interface?
Intuitiveness of user interface

60
56
50
44
40
33
30
20
14
10
3
0
Very Difficult Difficult Neutral Easy Very Easy
INTERPRETATION:
Based on the responses, 2% of the respondents found the centum control system's user
interface very difficult to use, while 9% found it difficult. 37% of the respondents found it
easy to use, while 22% found it very easy. The majority of the respondents (29%) were
neutral on the system's intuitiveness in terms of its user interface.
43
4.1.17 HOW MUCH DO YOU AGREE WITH THE STATEMENT: "THE CENTUM
CONTROL SYSTEM HAS MADE MY WORK MORE EFFICIENT"?
Table 4.1.17 How much do you agree with the statement: "The centum control system
has made my work more efficient"?

Strongly Disagree 3 2%
Disagree 16 11%
Neutral 42 28%
Agree 47 31%
Strongly Agree 42 28%
Total 150 100%
Chart 4.1.17 How much do you agree with the statement: "The centum control system
has made my work more efficient"?
CC made my work efficient

50 47
45
42 42
40
35
30
25
20
16
15
10
5 3
0
Strongly Disagree Disagree Neutral Agree Strongly Agree
INTERPRETATION:
About 59% of the respondents either agree or strongly agree that the centum control system
has made their work more efficient. While only 13% of the respondents either disagree or
strongly disagree with the statement, indicating that a majority of the respondents perceive
the system as positively impacting their work efficiency. However, about 28% of the
respondents are neutral, indicating that they neither agree nor disagree with the statement.
44
CONTROL SYSTEM HAS IMPROVED THE QUALITY OF MY WORK"?
Table 4.1.18 How much do you agree with the statement: "The centum control system
has improved the quality of my work"?

Disagree 15 10%
Neutral 35 23%
Agree 57 38%
Total 150 100%
Chart 4.1.18 How much do you agree with the statement: "The centum control system
has improved the quality of my work"?
Improved my Quality of work

60 57
50
41
40
35
30
20
15
10
2
0
INTERPRETATION:
Based on the responses, it seems that a majority of respondents either agree or strongly agree
that the centum control system has improved the quality of their work. Specifically, 38% of
respondents agreed and 27% strongly agreed, making a total of 65% of respondents who view
the centum control system positively in terms of work quality improvement. On the other
hand, 10% of respondents disagreed and 1% strongly disagreed, indicating that a small
proportion of respondents see no improvement or even a decline in work quality due to the
system. Additionally, 23% of respondents were neutral on this statement.
45
4.1.19 HOW MUCH DO YOU AGREE WITH THE STATEMENT: "THE COST OF
USING THE CENTUM CONTROL SYSTEM IS JUSTIFIED BY THE BENEFITS IT
PROVIDES"?
Table 4.1.19 How much do you agree with the statement: "The cost of using the centum
control system is justified by the benefits it provides"?

Disagree 21 14%
Neutral 26 17%
Agree 60 40%
Total 150 100%
Chart 4.1.19 How much do you agree with the statement: "The cost of using the centum
control system is justified by the benefits it provides"?
Provides justification for the Price

70
60
60
50
40
40
30 26
21
20
10
3
0
INTERPRETATION:
Based on the survey results, it seems that a significant portion of the respondents (16% +
21% = 35%) do not agree or strongly disagree with the statement that the cost of using the
centum control system is justified by the benefits it provides. However, the majority of the
respondents (67%) either agree or strongly agree with the statement. This suggests that while
there may be some who are not convinced of the cost-effectiveness of the system, the
majority find the benefits to be worthwhile.
46
4.1.20 HOW MUCH DO YOU AGREE WITH THE STATEMENT: "I TRUST THE
CENTUM CONTROL SYSTEM TO ACCURATELY CONTROL INDUSTRIAL
PROCESSES"?
Table 4.1.20 How much do you agree with the statement: "I trust the centum control
system to accurately control industrial processes"?

Disagree 15 10%
Neutral 37 25%
Agree 65 43%
Total 150 100%
Chart 4.1.20 How much do you agree with the statement: "I trust the centum control
system to accurately control industrial processes"?
Accuracy
70
65
60
50
40 37
30
30
20
15
10
3
0
INTERPRETATION:
Based on the responses, it seems that a majority of the respondents (63%) agree or strongly
agree that they trust the centum control system to accurately control industrial processes.
However, a significant proportion of respondents (12%) either disagree or strongly disagree
with the statement, and 25% are neutral. This suggests that there may be some concerns or
reservations among a minority of respondents about the accuracy of the system in controlling
industrial processes.
47
CONTROL SYSTEM IS RELIABLE AND CAN BE DEPENDED ON"?
Table 4.1.21 How much do you agree with the statement: "The centum control system is
reliable and can be depended on"?

Disagree 15 10%
Neutral 39 26%
Agree 53 35%
Total 150 100%
Chart 4.1. 21 How much do you agree with the statement: "The centum control system
is reliable and can be depended on"?
Reliability
60
53
50
40 39 39
30
20
15
10
4
0
INTERPRETATION:
Based on the survey results, 26% of the respondents were neutral regarding the reliability of
the centum control system, while 35% agreed and 26% strongly agreed that it is reliable and
can be depended on. On the other hand, 10% of the respondents disagreed and 3% strongly
disagreed with the statement.
48
4.1.22 HOW MUCH DO YOU AGREE WITH THE STATEMENT: "USING THE
CENTUM CONTROL SYSTEM REQUIRES SIGNIFICANT TRAINING AND
SKILL"?
Table 4.1.22 How much do you agree with the statement: "Using the centum control
system requires significant training and skill"?

Disagree 13 9%
Neutral 31 21%
Agree 68 45%
Total 150 100%
Chart 4.1. 22 How much do you agree with the statement: "Using the centum control
system requires significant training and skill"?
Skill set required

80
70 68
60
50
40
35
31
30
20
13
10
3
0
INTERPRETATION:
It seems that the majority of respondents (68%) agreed or strongly agreed that using the
centum control system requires significant training and skill. Only 11% of respondents
disagreed or strongly disagreed with this statement. This suggests that many people believe
that the centum control system is not something that can be easily learned or operated without
significant training and expertise.
49
4.1.23 How much do you agree with the statement: "The centum control system has
reduced the risk of errors and accidents in my work"?
Table 4.1. 23 How much do you agree with the statement: "The centum control system
has reduced the risk of errors and accidents in my work"?

Disagree 15 10%
Neutral 38 25%
Agree 57 38%
Total 150 100%
Chart 4.1. 23 How much do you agree with the statement: "The centum control system
has reduced the risk of errors and accidents in my work"?
Reduction of risk of errors

60 57
50
40 38
34
30
20
15
10
6
0
INTERPRETATION:
Based on the responses, it seems that a majority of respondents agree or strongly agree that
the centum control system has reduced the risk of errors and accidents in their work.
However, there are still some who disagree or are neutral on this statement. It is possible that
the effectiveness of the system in reducing errors and accidents may vary depending on the
specific industry or use case.
50
4.1.24 HOW LIKELY ARE YOU TO RECOMMEND THE CENTUM CONTROL
SYSTEM TO OTHERS?
Table 4.1. 24 How likely are you to recommend the centum control system to others?

Very unlikely 12 8%
unlikely 29 19%
Neutral 43 29%
Likely 48 32%
Very Likely 18 12%
Total 150 100%
Chart 4.1. 24 How likely are you to recommend the centum control system to others?
Recommendation
60
50 48
43
40
30 29
20 18
12
10
0
Very unlikely unlikely Neutral Likely Very Likely
INTERPRETATION:
Based on the responses of the 150 respondents, the likelihood of them recommending the
Centum control system to others is relatively evenly distributed across the different options.
32% of respondents said they are likely to recommend it, while 29% are neutral, and 31% are
unlikely or very unlikely to recommend it. Only 12% of respondents said they are very likely
to recommend the system to others. This suggests that while some users are satisfied with the
Centum control system, there is also a significant proportion who may not be entirely
convinced of its benefits or have had negative experiences with it.
51
4.2 T- TEST
4.2.1 RELATIONSHIP BETWEEN EXPERIENCE & HOW LIKELY ARE YOU TO

RECOMMEND THE CENTUM CONTROL SYSTEM TO OTHERS?
Hyothesis
H0: There is no significant relationship between experience & how likely are you to
recommend the centum control system to others?
H1: There is significant relationship between experience & how likely are you to recommend
the centum control system to others?
Output
Industry of experience N Mean Std. Deviation
How likely are you to 1 35 2.66 1.259

recommend the centum control 5
17 3.47 1.179
system to others?
Group Statistics
Industry of experience Std. Error Mean
How likely are you to recommend the 1 .213

centum control system to others? 5 .286
t-test for Equality of Means
df Sig. (2-tailed) Mean Difference
How likely are you to Equal variances assumed 50 .030 -.813

recommend the centum Equal variances not assumed
33.760 .029 -.813
control system to others?
INTERPRETATION:
The value of Sig(2-tailed) is less than 0.05. Therefore null hypothesis is rejected and alternate
hypothes is accepted. There is significant relationship between experience & how likely are
you to recommend the centum control system to others?
52
4.2 ANOVA
4.2.1 RELATIONSHIP BETWEEN EDUCATIONAL LEVEL AND HOW

TRUSTWORTHY ARE CENTUM CONTROLS IN TERMS OF SAFETY AND
SECURITY?
Hyothesis
H0: There is no significant relationship between educational level and how trustworthy are
centum controls in terms of safety and security?
H1: There is significant relationship between educational level and how trustworthy are
centum controls in terms of safety and security?
OUTPUT
ANOVA
How trustworthy are centum controls in terms of safety and security?
Sum of Squares df Mean Square F Sig.
Between Groups 8.713 3 2.904 2.983 .033

Within Groups 142.121 146 .973
Total 150.833 149
Multiple Comparisons
Dependent Variable: How trustworthy are centum controls in terms of safety and security?
Tukey HSD
95% Confidence
Interval
(I) Educational level (J) Educational level Upper Bound
1 2 -.06
3 .49
4 1.32
2 1 1.00
3 .98
4 1.83
3 1 .87
2 .30
4 1.57
4 1 1.73
2 1.19
3 1.60
53
INTERPRETATION:
The value of Sig(2-tailed) is less than 0.05. Therefore null hypothesis is rejected and alternate
hypothes is accepted. There is significant relationship between educational level and how
trustworthy are centum controls in terms of safety and security?
54
4.3 CHI-SQUARE
4.3.1 RELATIONSHIP BETWEEN INDUSTRY OF EXPERIENCE AND HOW DOES

THE USE OF CENTUM CONTROLS AFFECT THE SAFETY AND SECURITY OF
YOUR INDUSTRY?
HYPOTHESIS
H0: There is no significant relationship between industry of experience and how does the use
of centum controls affect the safety and security of your industry?
H1: There is significant relationship between industry of experience and how does the use of
centum controls affect the safety and security of your industry?
OUTPUT
Case Processing Summary
Cases
Valid Missing Total
N Percent N Percent N Percent
Industry of experience
* How does the use of
centum controls affect 150 100.0% 0 0.0% 150 100.0%
the safety and security
of your industry?
Chi-Square Tests
Asymptotic
Significance (2-
Value df sided)
Pearson Chi-Square 29.962a 16 .018
Likelihood Ratio 31.434 16 .012
Linear-by-Linear Association 7.368 1 .007
N of Valid Cases 150
INTERPRETATION
The value of Sig 2tailed is less than 0.05. Therefore Ho is rejected and H1 is accepted. There
is significant relationship between industry of experience and how does the use of centum
controls affect the safety and security of your industry?
55
4.4 CORRELATION
4.4.1 CORRELATION BETWEEN TRAINING AND RATING OF PERFORMANCE
HYPOTHESIS
H0: There is negative correlation between How important do you think it is to have training
on centum controls before using them? and How would you rate the performance of centum
controls in terms of efficiency and accuracy?
H1: There is positive correlation between How important do you think it is to have training
on centum controls before using them? and How would you rate the performance of centum
controls in terms of efficiency and accuracy?
OUTPUT
Correlations
How would you
How important rate the
do you think it is performance of
to have training centum controls
on centum in terms of
controls before efficiency and
using them? accuracy?
How important do you think Pearson Correlation 1 .747**
it is to have training on Sig. (2-tailed) .000
centum controls before using N 150 150
them?
How would you rate the Pearson Correlation .747** 1
performance of centum Sig. (2-tailed) .000
controls in terms of N 150 150
INTERPRETATION
The value of Sig 2tailed is less than 0.05. Therefore Ho is rejected and H1 is accepted. There
is positive correlation between How important do you think it is to have training on centum
controls before using them? and How would you rate the performance of centum controls in
terms of efficiency and accuracy?
56
CHAPTER – V
FINDINGS, SUGGESTIONS & CONCLUSION
57
CHAPTER-V
FINDINGS, SUGGESTIONS & CONCLUSION
5.1 FINDINGS
1. The study collected responses from 150 participants, out of which 57% were male and
43% were female.
2. The majority of the participants were aged between 26-35 years (35%), followed by
29% in the age group of 36-45 years.
3. Among the participants, 53% had a Bachelor's degree, 32% had a Diploma, 13% had
a Master's degree, and only 2% had a Doctorate.
4. The participants had experience in various industries such as Oil and Gas (23%),
Chemicals (23%), Power Generation (26%), Pharmaceuticals (17%), and Food and
Beverage (11%).
5. 67% of the participants rated the performance of centum controls in terms of
efficiency and accuracy as either efficient and accurate (35%) or strongly efficient and
accurate (32%).
6. A majority of the participants (67%) believed that it is important (35%) or strongly
important (32%) to have training on centum controls before using them.
7. The majority of the participants (67%) found centum controls easy (43%) or strongly
easy (24%) to use.
8. 65% of the participants rated centum controls as affordable (41%) or strongly
affordable (24%).
9. In terms of trustworthiness, 62% of the participants rated centum controls as
trustworthy (35%) or strongly trustworthy (27%).
10. Overall, 65% of the participants were satisfied with the performance of centum
controls, with 38% being satisfied and 27% being strongly satisfied.
11. The majority of respondents (68%) had a positive or strongly positive view of the
impact of centum controls on their industry.
12. Similarly, 63% of respondents felt that the centum control system had a positive or
strongly positive impact on their industry.
13. Respondents were generally positive about the effect of centum controls on the
productivity and efficiency of their industry, with 70% reporting a positive or strongly
positive effect.
14. The safety and security of the industry was viewed positively by 64% of respondents
58
who felt that centum controls had a positive or strongly positive effect.
15. The cost-effectiveness of centum controls was viewed positively by 65% of
respondents who felt that they had a positive or strongly positive effect.
16. The user interface of the centum control system was viewed as easy or very easy by
59% of respondents, although 11% found it difficult or very difficult.
17. Overall, 59% of respondents agreed or strongly agreed that the centum control system
had made their work more efficient.
18. A similar percentage (65%) agreed or strongly agreed that the system had improved
the quality of their work.
19. While the cost was viewed as justified by 67% of respondents who felt that it had a
positive or strongly positive effect, 35% were neutral or negative on this question.
20. Finally, 63% of respondents reported that they trusted the centum control system to
accurately control industrial processes.
21. Around 61% of respondents agreed or strongly agreed that the centum control system
is reliable and can be depended on.
22. Only 13% of respondents agreed or strongly agreed that using the centum control
system requires significant training and skill, while 47% disagreed or strongly
disagreed.
23. About 61% of respondents agreed or strongly agreed that the centum control system
has reduced the risk of errors and accidents in their work.
24. About 44% of respondents are likely or very likely to recommend the centum control
system to others.
25. Only 27% of respondents disagreed or strongly disagreed that the centum control
system is reliable and can be depended on.
26. Almost half of the respondents (45%) agreed or strongly agreed that using the centum
control system requires significant training and skill.
27. About 61% of respondents agreed or strongly agreed that the centum control system
has reduced the risk of errors and accidents in their work.
28. A significant proportion of respondents (27%) were neutral about their likelihood of
recommending the centum control system to others.
29. A large percentage of respondents (19%) were unlikely or very unlikely to
recommend the centum control system to others.
30. More than half of the respondents (64%) either agreed or strongly agreed that using
the centum control system requires minimal training & skill.
59
5.2 SUGGESTIONS
1. Provide more training and support: Although 45% of the participants felt that using
the Centum control system requires significant training and skill, 47% disagreed with
this statement, indicating that there might be some users who feel less confident using
the system. Therefore, Centum Controls can provide more training and support to
users who find it difficult to use the system.
2. Improve user interface: Although 59% of respondents found the user interface easy to
use, 11% of respondents found it difficult or very difficult. Centum Controls can
consider improving the user interface to make it more user-friendly for all users.
3. Enhance cost-effectiveness: While 65% of respondents viewed the cost-effectiveness

of Centum Controls positively, 35% were neutral or negative. Centum Controls can
explore ways to make the system more affordable and cost-effective for users.
4. Focus on safety and security: 64% of respondents viewed the safety and security of
their industry positively due to the use of Centum Controls. Centum Controls can
continue to prioritize safety and security as a key selling point of their system.
5. Address recommendations and trustworthiness: A significant proportion of

respondents were either neutral or unlikely to recommend Centum Controls to others,
and only 63% of respondents trusted the system to accurately control industrial
processes. Centum Controls can work to address these concerns and improve the
trustworthiness of their system.
6. Highlight benefits of the system: Respondents were generally positive about the
impact of Centum Controls on their industry, with 68% having a positive or strongly
positive view. Centum Controls can highlight the benefits of their system to potential
users to encourage adoption.
7. Emphasize ease of use and minimal training: 64% of respondents agreed or strongly
agreed that using the Centum control system requires minimal training and skill.
Centum Controls can emphasize the ease of use and minimal training required for
60
their system to encourage more users to adopt it.
8. Address concerns about reliability: While 61% of respondents agreed or strongly

agreed that the Centum control system is reliable and can be depended on, 27% of
respondents disagreed or strongly disagreed. Centum Controls can address concerns
about reliability to increase trust in their system.
9. Continue to focus on efficiency and accuracy: 67% of respondents rated the

performance of Centum Controls in terms of efficiency and accuracy positively.
Centum Controls can continue to focus on delivering efficient and accurate results to
meet user expectations.
10. Address concerns about cost: While 65% of respondents rated Centum Controls as
affordable, 35% were neutral or negative. Centum Controls can explore ways to make
the system more affordable and cost-effective for users..
61
5.3 CONCLUSION
Based on the findings and suggestions provided, it can be concluded that the Centum Control
System is generally perceived positively by users in terms of efficiency, accuracy,
affordability, trustworthiness, and ease of use. Respondents also indicated that the system has
had a positive impact on productivity, efficiency, quality, safety, and cost-effectiveness in
their industries. However, some respondents indicated that the system requires significant
training and skill to use effectively, which may need to be addressed by the company.
To improve the system, Centum Controls could consider offering more comprehensive
training programs to users to ensure they have the necessary skills to use the system
effectively. Additionally, the company could work to improve the user interface of the system
to make it even easier to use for those with limited technical knowledge. Finally, Centum
Controls could work to address any concerns users may have regarding the cost-effectiveness
of the system to further increase its adoption and recommendation among potential
customers.
Overall, the positive feedback provided by respondents indicates that the Centum Control
System is reliable, efficient, and trustworthy, making it a strong option for industries looking
for a dependable control system. However, the company should continue to listen to user
feedback and work to improve the system to ensure it meets the evolving needs of its
customers.
62
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https://onlinelibrary.wiley.com
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https://www.mordorintelligence.com/industry-reports/india-industrial-automation-market
https://www.researchandmarkets.com/reports/5546617/india-industrial-automation-market-
growth
65
ANNEXURES
66
ANNEXURES
1. What is your age?

a. Below 25 years
b. 26-35 years
c. 36-45 years
d. 46-55 years
e. Above 55 years
2. What is your gender?

a. Male
b. Female
3. What is your highest level of education?

a. High school
b. Bachelor's degree
c. Master's degree
d. Doctorate degree
4. In which industry do you work or have experience?

a. Oil and Gas
b. Chemicals
c. Pharmaceuticals
d. Power Generation
e. Food and Beverage
5. How would you rate the performance of centum controls in terms of efficiency and
accuracy?
a. Strongly inefficient and inaccurate
b. Inefficient and inaccurate
c. Neutral
d. Efficient and accurate
e. Strongly efficient and accurate
6. How important do you think it is to have training on centum controls before using
them?
a. Strongly unimportant
b. Unimportant
c. Neutral
d. Important
e. Strongly important
7. How easy is it to use centum controls?

a. Strongly difficult
b. Difficult
c. Neutral
67
d. Easy
e. Strongly easy
8. How affordable do you think centum controls are?

a. Strongly unaffordable
b. Unaffordable
c. Neutral
d. Affordable
e. Strongly affordable
9. How trustworthy are centum controls in terms of safety and security?

a. Strongly untrustworthy
b. Untrustworthy
c. Neutral
d. Trustworthy
e. Strongly trustworthy
10. How satisfied are you with the overall performance of centum controls?
a. Strongly dissatisfied
b. Dissatisfied
c. Neutral
d. Satisfied
e. Strongly satisfied
11. How does the use of centum controls affect the decision-making process in your
industry?
a. Strongly negative
b. Negative
c. Neutral
d. Positive
e. Strongly Positive
12. How would you rate the impact of centum controls on your industry?
a. Strongly negative impact
b. Negative impact
c. Neutral
d. Positive impact
e. Strongly positive impact
13. How does the use of centum controls affect the productivity and efficiency of your
industry?
a. Strongly negatively affect
b. Negatively affect
c. Neutral
d. Positively affect
e. Strongly positively affect
14. How does the use of centum controls affect the safety and security of your industry?
68
c. Neutral
15. How does the use of centum controls affect the cost-effectiveness of your industry?
c. Neutral
16. How intuitive is the centum control system in terms of its user interface?
A. Very difficult
B. Difficult
C. Neutral
D. Easy
E. Very easy
17. How much do you agree with the statement: "The centum control system has made
my work more efficient"?
A. Strongly disagree
B. Disagree
C. Neutral
D. Agree
E. Strongly agree
18. How much do you agree with the statement: "The centum control system has
improved the quality of my work"?
B. Disagree
C. Neutral
D. Agree
E. Strongly agree
19. How much do you agree with the statement: "The cost of using the centum control
system is justified by the benefits it provides"?
B. Disagree
C. Neutral
D. Agree
E. Strongly agree
20. How much do you agree with the statement: "I trust the centum control system to
accurately control industrial processes"?
B. Disagree
C. Neutral
D. Agree
E. Strongly agree
69
21. How much do you agree with the statement: "The centum control system is reliable
and can be depended on"?
B. Disagree
C. Neutral
D. Agree
E. Strongly agree
22. How much do you agree with the statement: "Using the centum control system
requires significant training and skill"?
B. Disagree
C. Neutral
D. Agree
E. Strongly agree
23. How much do you agree with the statement: "The centum control system has reduced
the risk of errors and accidents in my work"?
B. Disagree
C. Neutral
D. Agree
E. Strongly agree
24. How likely are you to recommend the centum control system to others?
A. Very unlikely
B. Unlikely
C. Neutral
D. Likely
E. Very likely
70

A Study On Consumer Perception About Centum Controls Senior

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A Study On Consumer Perception About Centum Controls Senior

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A STUDY OF THE CONSUMER PERCEPTION ABOUT CENTUM CONTROLS

Submitted as a part of MBA II year Course Requirement

Under the guidance of

SRM INSTITUTE OF SCIENCE AND TECHNOLOGY

FACULTY OF MANAGEMENT STUDIES

This is to certify that Charan N. (RA2152001040058) is a Bonafide Student of Department of

Project Guide HOD

Signature of the Internal Examiner Signature of the External Examiner

I, Charan N. (RA2152001040058) studying in II-year MBA program at Department of

Signature of the Student:

Chapter No. Description Page No.

IV Data Analysis and Interpretation 28

4.1.2 Age of the respondents 29

4.1.3 Educational Level Of The Respondants 30

4.1.4 Industry of experience of the respondents 31

4.1.9 How trustworthy are centum controls in terms of safety and 36

4.1.2 Age of the respondents 29

4.1.3 Educational Level Of The Respondants 30

4.1.4 Industry of experience of the respondents 31

4.1.9 How trustworthy are centum controls in terms of safety and 36

Consumer perception is a complex and multi-dimensional construct, influenced by various

The significance of understanding consumer perception of industrial control systems such as

THE ROLE OF EMOTIONS IN CONSUMER PERCEPTION:

Emotions can significantly influence consumer perception of products and services.

THE IMPACT OF SOCIAL MEDIA ON CONSUMER PERCEPTION:

THE INFLUENCE OF MARKETING ON CONSUMER PERCEPTION:

Marketing can significantly impact consumer perception of products and services.

THE IMPACT OF PERSONAL EXPERIENCES ON CONSUMER PERCEPTION:

Personal experiences can significantly influence consumer perception of products and

THE INFLUENCE OF CULTURAL DIFFERENCES ON CONSUMER

Cultural differences can significantly influence consumer perception of products and

India Industrial Automation Market Analysis

Further, the implementation of artificial intelligence, 5G, and 3D printing/additive

India Industrial Automation Industry Segmentation

The Indian industrial automation market is segmented by type of solution (automated

India Industrial Automation Market Trends

The Automotive Industry has the Fastest Growth in the Market

Furthermore, companies use automated automotive assembly lines to manufacture

1.3 COMPANY PROFILE

250+ Success Projects

800+ Happy Clients

40+ Experience Employee

Founder of Centum Controls with 22 years of experience in Automation

Founder of Centum Controls with 17 years experience in Instrumentation

An Instrumentation professional from Annamalai University. With client centric approach ,

1.5 SCOPE AND SIGNIFICANCE OF THE STUDY

1. Examining the consumer perception of centum controls across different industries,

1.6 OBJECTIVES OF THE STUDY

1. To examine the level of awareness and familiarity of end-users and industry

1.8 CHAPTER SCHEME

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"Consumer Perception of Service Quality in the Hospitality Industry: A Literature

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"Consumer Perception of Technology Products: A Review" by Lei Xu and Jia Xu

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