CASE STUDY - NAMING THE BRAND

NIKHIL M. NANDE
DPGD/JL06/0362
SPECIALIZATION: MARKETING

WELINGKAR INSTITUTE OF MANAGEMENT DEVELOPMENT &

RESEARCH
Year of Submission: June, 2008
 ACKNOWLEDGMENT

First of all, I wish to thank my guide, Joseph Fernandes , Area Service Incharge, LG

India, Mumbai who has provided great help and encouragement throughout the

completion of this project. He made all the efforts to improve the quality and the lay

out of the presentation.

I wish to thank the team at LG India who provided all the required information to

complete this project. I would appreciate the positive attitude shown by all

respondents, without which this project would have not come to the conclusion.

I would also like to thank my family who could contribute their knowledge and support

in ensuring the completion of this project work.

(NIKHIL M. NANDE)

Place: Mumbai

Date: 24th May 2008

 APPENDIX - I

CERTIFICATE FROM THE GUIDE

This is to certify that the Project work titled “Case Study – Naming the Brand” is a

bona fide work carried out by Nikhil M. Nande (Roll No. DPGD/JL06/0362), a candidate for the

Post Graduate Diploma Examination of the Welingkar Institute of Management Development &

Research under my guidance and direction.

SIGNATURE OF GUIDE

NAME : Joseph Fernandes

DESIGNATION : Area Service Incharge

ADDRESS : St. Joseph Colony, Bldg No-2,

Near Holy Cross School

Karnik Rd, Kalyan (W)

DATE: 23rd May 2008.

PLACE: Kalyan