IID: Search Engine OptimizationTask 1: Design a SEO Strategy for the brand assigned to you Create a three month strategy showcasing your plan and ideas to get more organic traffic to the website (through on-page and off-page SEO efforts). Mentioned below are some aspects to be covered in the strategy. Please share an execution plan for each point. A. Do a thorough site audit from a user experience standpoint (eg. Navigation structure, Quality of content, Frequency of updating content, Error pages etc) B. Do a technical check on the website and share recommendations (eg. Load time, Mobile compatibility, Sitemap.xml, Robots.txt, site:search and index report etc) C. Find the best keywords that can be used on the service, product, category and homepage D. Also suggest at least 6 keywords that would make great topics for blog articles. You could also choose untapped keywords here. E. Explain why you chose the keywords in point C & D in terms of relevance to page, search volume & SEO difficulty. F. Suggest onpage optimization measures you would undertake using these keywords Meta Tags for the 4 pages & Blogs (Page titles + Meta Descriptions) Schema codes to be used to make the Meta tags more click friendly Header Tags to be used on the page Optimizing page content Optimizing URLs Optimizing Image TagsG. You are free to suggest any other On page or Off Page optimization ideas which would help make the most of the keywords shortlisted. H. You can phase out your entire SEO strategy over 3 months. Do suggest realistic monthly goals that you would be working towards. Task 2: SEO for your own website You need to SEO for your own website by doing the following A. On-page SEO - Find the right keywords - Add meta title & meta description - Add FAQ and Review schema code on your website - Add alt text to all your images. B. Technical SEO - Make sure your website loads fast - Install AMP - Add sitemap and Robots.txt - Submit your website to Google search console - Add Facebook Pixel and Google analytics code - Make sure your website is indexed by Google C. Offpage SEO - Create five backlinks for your websiteDos & Don'ts of the Assignment: - You will need to maintain 2 separate presentations for both parts of the assignment. However you will be presenting them back to back. - Make sure your presentation has a minimal layout - Feel free to order your slides / structure your presentation in a way that it is easy for you to explain it. Ensure all points mentioned in the above assignment are covered. - Support all screenshots with relevant insights Eg. If you're adding a screenshot of Gtmetrix scores then add the reason behind why your website is slow, how it compares to competitors and how do you recommend to make it faster. Screenshots without explanations may attract negative marks. - Make sure you attach screenshots / mockups / examples for technical topics such as meta tags, review schema, sitemap, backlinks etc. - While creating your presentation, keep your ideas and information very simple to understand and consume for the client. The presentation must carry enough data / references to help the client be convinced by your ideas. - Wherever possible, explain all your ideas not only from an SEO perspective but also from a User Experience perspective. - Do not forget to mention the link to your website on the last slide of the presentation - Do use a legible font and font size - Do keep your presentations brief in nature and slides clean to look at - Do not overshoot the time provided for presenting - Do try to maintain a brand mood (i.e. colour scheme of a brand) for the entire presentationGoodLuck :)