Action Plan for Patanjali Wellness Center, Panchkula

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1. Market Awareness
- Understand local demographics and preferences.
- Develop a marketing plan with clear goals and budget.
Finding-
 Local awareness has to improve by following methods-
 Yoga Camp
 Ayurveda Check-up Camp
 News Paper insertion
 Auto Branding
 RWA Awareness
 Hording and Banner
 Local Bus or CTU Bus Branding
 Stickers for Chemist SHOP Or Pansari Shop
 Standees for Patanjali Store or Ayurveda Clinic
 Co-branding Glowing Board for Local Shop

2. Online Presence-
- Create a professional website.
- Establish and update social media profiles.
Finding-
 Daily Post on Instagram or Facebook.
 Facebook and Insta Ads.
 Like and Follow by our employees.
 Google review Feedback daily from every patient
 Website Optimization.

3. Local SEO-
- Optimize online content for local search. (Handle By Digital Marketing Specialist)

4. Content Marketing- . (Handle By Digital Marketing Specialist)

- Publish informative blog posts.

- Share success stories and testimonials.

5. Yoga Camps-
- Organize regular workshops and camps.
- Promote through social media and local media.
Finding-
 Schools and Collage { To ask or provide any park or Hall area }
 Big Corporate { To ask or provide any park or Hall area }
 Government Sector { To ask or provide any park or Hall area }
 Banks { To ask or provide any park or Hall area }
6. Ayurveda Checkup Camps- (Included
- Schedule periodic health checkup camps.
- Partner with local venues.
- Promote through local health publications.
Finding-
 RWA
 CORPORATE
 PSUs
 PARKs

7. Collaborations-
- Partner with local businesses and yoga instructors.

8. Community Involvement-
- Participate in local health events.
- Offer free health talks.

9. Customer Loyalty-
- Implement loyalty programs.
- Encourage referrals.

10. Feedback and Improvement-

- Collect and use client feedback.

11. Online Advertising-

- Consider paid advertising (Google Ads, Facebook).

12. Tracking and Analytics-

- Monitor effectiveness with analytics tools.