REVIEW RELATED LITERATURE

BUYING BEHAVIOUR

Consumer behavior refers to the study of how a customer, or a group of customers, chooses,
buys, uses, and discards ideas about products or services in order to meet their needs and desires
(Chand, n.d.). As stated by (Kumar, John, & Senith, 2014) Consumer behavior is the study of
why, what, when, and how consumers choose to purchase a product or a brand. The decision-
making processes that consumers begin before, during, and after making purchases of goods or
services in exchange for cash on the market are referred to as the consumer buying decision
process (Lumen, n.d.). Cherian and Jacob (2012) investigated consumers' behaviours toward eco-
friendly products. They presented a green marketing conceptual framework as well as various
ways in which different consumer attributes are related to the concept of green marketing. It was
concluded that green marketing is required, as is a shift in consumer behavior and attitude toward
an environmentally friendly lifestyle. The researchers suggested investigating the factors that
encourage consumers to cooperate with green marketing, specifically through the use of green
products.
Hoseing Vazifehdoust (2013) investigated an applied model that combined the Theory of
Reasoned Action (TRA) with two types of variables, personal and marketing, to examine
attitudinal and behavioral decision-making considerations for purchasing green goods. The
findings suggest that public concerns about the environment, the nature of green goods, green
advertising, and green labeling reflect this attitude. The results of the systemic equation review
show that the mindset influences the decision to purchase green goods. Green purchasing
intentions influence green purchasing actions. Supreet Kaur (2014) conducted a study to examine
consumer response to green products and green marketing. It was discovered that green
marketing was dependent on consumer attitudes and that it would be possible only if businesses
understood this attitude when providing consumers with green products.
Customers' buying behavior is closely related to marketing because marketing focuses on both
customer satisfaction and institutional goals. Marketing decisions and tactics are linked to an
understanding of customer needs, wants, and desires, as well as developing the right products or
services for the right customers, informing the organization's customers about the availability of
the company's offer and delivery or exchange process possibilities (Haghshenas et al, 2013). The
first theoretical postulate asserts that consumer purchasing behavior is a function of needs,
beliefs, and desires that are linked to individual behavior and are the primary determinant of
personal actions and intentions (Łatuszyńska, Furaiji and Wawrzyniak, 2012) or (Łatuszyńska,et
al., 2012). The study of consumer behavior focuses on how people choose what to buy. The
behavior can be both pre- and post-purchase. A consumer makes purchases several times per
year day. The purchase is the only visible evidence of a more prosperous future. Every consumer
goes through a complex process he or she makes a decision every purchase decision. However, is
unique distinct and necessitates a different amount of time and effort (Lautiainen, 2015).
https://www.researchgate.net/publication/
338461712_The_impact_of_age_on_the_customers_buying_behaviour_and_attitude_to_price

 ŁATUSZYŃSKA, M. Ł. M., FURAIJI, F. F. F. and WAWRZYNIAK, A. W. A., 2012.

An Empirical Study of the Factors Influencing Consumer Behaviour in the Electric
Appliances Market. Contemporary Economics. 6(3), 76. doi: 10.5709/ce.1897-9254.52
 HAGHSHENAS, L., ABEDI, A. and GHORBANI, E., 2013. Review Consumer
Behaviour and Factors Affecting on Purchasing Decisions. Singaporean Journal of
Business, Economics and Management Studies. 1(10), 17–24. doi: 10.12816/0003798

Research Paper on Consumer Purchasing Decision Making Process and Factors Affecting Consumers'
Purchasing Decisions (ijsr.net)

 Lautiainen T. Factors affecting consumers' buying decision in the selection of a coffee

brand.
https://www.researchgate.net/publication/
336047692_CONSUMER_BUYING_DECISION_PROCESS_TOWARD_PRODUCTS

 Lumen. (n.d.). The Consumer Decision Process. Lumen boundless marketing. Retrieved
fromhttps://courses.lumenlearning.com/boundless-marketing/chapter/the-consumer-
decision-process/ (2019, Sept 15).
 Chand, S. (n.d.). Consumer Behaviour: Meaning/Definition and Nature of Consumer
Behaviour. Retrieved from http://www.yourarticlelibrary.com/marketing/market-
segmentation/consumer-behaviour-meaningdefinition-and-nature-of-consumer-
behaviour/32301 (2019, Sept 14)
 Kumar, H. H. A., John, F. S., &Senith, S. (2014). A Study on factors influencing
consumer buying behavior in cosmetic Products. Semantic Scholar. Retrieved from
https://www.semanticscholar.org/paper/A-Study-on-factors-influencing-consumer-
buying-in-Kumar-John/3bdd7989aa024263e8192646024b2baa63c300e2 (2019, Sept 14)
https://www.researchgate.net/publication/
359106980_Green_Marketing_and_Green_Buying_behaviour_of_consumers_-A_review
 Kaur, S. (May, 2014). Impact of Green Marketing on Consumer buying behaviour.
Abhinav National Monthly Refereed Journal Of Research In Commerce & Management.
Volume 3, Issue 5 pp1-8
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%2FVol.+2+No.+8+%282021%29%2FArticles%2FArticle3.pdf&di=16879
 Vazifehdoust, H., Taleghani, M., Esmaeilpour, F., & Nazari, K. (2013). Purchasing green
to become greener: Factors influence consumers' green purchasing be- havior.
Management Science Letters, 3(9), 2489- 2500.
https://www.researchgate.net/publication/
321586759_Green_Product_and_Consumer_Behavior_An_Analytical_Study
 Cherian, J., & Jacob, J. (2012). Green marketing: A study of consumers’ attitude towards
environment friendly products. Asían Social Science, 8(12), 117-126.