Customer Needs BIKERY Quarter 1

Customer Needs and Wants

Recreation Mountain Speed

Colorful 116 120 109
Fits rider's personality 116 113 116
Simple to use 121 102 69
Safety 121 112 113
Low price point 117 98 70
Sleek 104 83 119
Stylish 111 118 116
Easy to ride 124 100 102
Comfortable 124 95 101
Soft ride 115 89 87
Repair, parts, support nearby 119 121 120
Can handle rough terrain 111 128 82
Can stop quickly 114 123 110
Precise speed control-turns, hills 103 106 117
On-road and off-road capabilities 114 95 69
Can carry things 117 104 69
Durable 108 127 117
Feel young at heart 120 115 117
Can turn sharply 113 124 115
Light weight 115 121 133
High visibility 117 103 119
Easily handles change in incline 107 131 113
Speed 110 109 134
Shifts smoothly 118 118 118
Provides competitive advantage 98 117 124
Aerodynamic 80 88 122
Rider expertise required 103 123 126
Status symbol/exclusivity 111 121 116
Navigation assistance 115 117 118
Soften the impact of rough terrain 116 124 90

Web Customer Needs and Wants

Recreation Mountain Speed

Easy to navigate on web site 128 118 123
Security of my credit card/identity 135 123 124
 Recreation Mountain Speed
Likes to buy on the web 121 122 114
Wants human sales reps/support 133 122 118
Able to track my purchase 119 124 115
Easy to make purchase on web 127 113 119

Recreation - Top 10
Easy to ride 124

Comfortable 124

Simple to use 121

Safety 121

Feel young at heart 120

Repair, parts, support nearby 119

Shifts smoothly 118

Low price point 117

Can carry things 117

High visibility 117

0 20 40 60 80 100 120
Customer Needs and Wants

Mountain - Top 10
Easily handles change in incline 131

Can handle rough terrain 128

Durable 127

Can turn sharply 124

Soften the impact of rough terrain 124

Can stop quickly 123

Rider expertise required 123

Repair, parts, support nearby 121

Light weight 121

Status symbol/exclusivity 121

0 20 40 60 80 100 120
Customer Needs and Wants
 Speed - Top 10
Speed 134

Light weight 133

Rider expertise required 126

Provides competitive advantage 124

Aerodynamic 122

Repair, parts, support nearby 120

Sleek 119

High visibility 119

Shifts smoothly 118

Navigation assistance 118

0 20 40 60 80 100 120
Customer Needs and Wants

Recreation - Top 6
Security of my credit card/identity 135

Wants human sales reps/support 133

Easy to navigate on web site 128

Easy to make purchase on web 127

Likes to buy on the web 121

Able to track my purchase 119

0 20 40 60 80 100 120
Web Customer Needs and Wants

Mountain - Top 6
Able to track my purchase 124

Security of my credit card/identity 123

Likes to buy on the web 122

Wants human sales reps/support 122

Easy to navigate on web site 118

Easy to make purchase on web 113

0 20 40 60 80 100 120
Web Customer Needs and Wants
 Speed - Top 6
Security of my credit card/identity 124

Easy to navigate on web site 123

Easy to make purchase on web 119

Wants human sales reps/support 118

Able to track my purchase 115

Likes to buy on the web 114

0 20 40 60 80 100 120
Web Customer Needs and Wants