Customer Needs and Wants

Need Youth Work Recreation Mountain Speed

Child-friendly 132 70 81 83 68 434
Colorful 122 93 117 117 110 559
Fits rider's personality 114 106 115 120 117 572
Minimum complexity for user 127 112 117 100 72 528
Easy to maintain 121 116 117 105 112 571
Safety 124 123 115 115 111 588
Low price point 126 124 117 95 71 533
Sleek 107 101 102 87 117 514
Stylish 96 107 109 111 117 540
Easy to ride 123 125 126 98 104 576
Comfortable 107 123 123 99 101 553
Soft ride 110 118 116 87 93 524
Repair, parts, support nearby 110 113 118 115 122 578
Ability to handle rough terrain 112 98 114 131 81 536
Ability to stop quickly 108 113 107 122 106 556
On-road and off-road capabilities 115 88 111 101 70 485
Able to carry things 113 120 117 99 72 521
Durable 105 120 113 131 122 591
Reliability (no defective parts) 118 116 114 126 121 595
Feel young at heart 109 115 116 117 117 574
Ability to turn sharply 108 111 116 128 108 571
Environmentally friendly 102 118 112 112 105 549
Protect the rider from water & dirt 111 121 113 109 112 566
Light weight 107 111 113 118 132 581
High visibility 122 123 122 100 115 582
Easily handles change in incline 104 115 107 124 116 566
Speed 113 110 106 110 130 569
Shifts smoothly 85 109 119 124 120 557
Provides competitive advantage 85 88 98 114 122 507
Aerodynamic 83 103 77 93 124 480
Specialized repair, parts, support 82 109 88 121 124 524
Rider expertise required 74 103 104 126 128 535
Status symbol/exclusivity 71 97 113 114 119 514
Navigation assistance 72 112 113 119 118 534
Practical 115 124 111 77 87 514
Soften the impact of rough terrain 116 108 109 126 91 550
Precise speed control-turns, hills 99 92 108 108 117 524
End of Worksheet 0
 Web Customer Needs and Wants
Application Youth Work Recreation Mountain Speed
Easy to navigate on web site 123 127 127 121 119
Security of my credit card/identity 123 132 136 123 128
Likes to buy on the web 113 118 120 122 115
Wants human sales reps/support 136 122 130 122 125
Able to track my purchase 112 119 117 117 118
Easy to make purchase on web 120 129 121 120 116
End of Worksheet