Customer Needs And Wants

Costcutter Innovator Mercedes Workhorse

Portability 54 100 76 83
Easy to tie into local area network 103 124 130 115
Can use on the road 48 76 95 86
Monitor is easy on eyes 103 109 116 120
Reliability of product (up-time) 113 114 123 118
Small footprint/size - slim design 69 113 103 108
Courteous service personnel 108 108 117 112
Want high performance over price 99 126 127 112
Can see, work on multiple programs 86 123 127 100
Easy to set up and use new PC 125 93 105 114
Can handle large scale tech. tasks 59 117 125 107
Able to tailor to individual needs 99 121 111 107
Fast processing and output 95 123 129 109
Fast access to graphical images 69 129 130 110
Computer is light weight 63 104 100 93
Computers are lowest price 123 93 89 120
Able to send and receive emails 106 112 115 109
Able to work on tiny graph. detail 87 112 129 92
Easy to use 127 100 98 122
Want to use live video 50 117 111 116
Financial stability of manufacturer 102 103 124 110
Service available everywhere 99 101 122 115
Ultra fast, handle large tasks 95 122 128 101
The more storage space the better 99 116 121 112
Competent sales personnel 115 83 114 105
Quick response to commands 86 120 125 103
Peace of mind-safe,secure,no hassle 133 115 109 125
Available in all local markets 100 92 113 119
Want more productive operators 120 103 98 107
Fun to use 70 96 73 68
Local technical service 112 106 116 117
Security - able to back up data 108 122 130 117
Established brand name 81 104 111 110
Fast network/internet 103 120 129 117
Minimum complexity for operators 128 104 103 111
Vendor is technical leader 69 129 107 99
Multi-purpose workstation 99 78 96 122
Fast service response time 103 98 119 121
Need to program special functions 94 115 118 107
Little training needed before use 124 78 75 116
Savings in operator cost (training) 113 72 94 115
Can connect to office when on road 60 106 89 87
Can be tailored to special appls. 89 120 123 82
Vendor around for long time 103 75 93 102
Service personnel trained often 103 95 121 112
Recommended by others 108 114 124 107

Web Customer Needs and Wants

Costcutter Innovator Mercedes Workhorse
Easy to navigate on web site 130 121 122 132
Security of my credit card/identity 128 135 137 126
Like to buy on the web 114 116 116 120
Wants human sales reps/support 124 104 121 124
Able to track my purchase 111 116 116 112
Easy to make purchase on web 121 122 105 124
Traveler
122
110
126
121
123
120
112
107
98
113
95
107
110
102
114
107
127
85
104
118
102
110
98
118
98
107
119
107
101
81
119
108
107
118
111
109
89
112
95
110
104
128
105
105
103
 111

Traveler
121
134
119
124
128
112