Customer Needs And Wants

Need Youth Work Recreation Mountain Speed

Easy to ride 123 125 126 98 104
Comfortable 108 123 122 99 101
Able to carry things 113 123 117 104 71
Safety 124 123 116 114 112
Low price point 125 123 116 95 71
Easy to maintain 122 116 117 105 112
Soft ride 111 117 116 87 93
Practical 114 124 109 81 84
Light weight 111 117 115 122 131
Feel young at heart 108 115 117 117 117
High visibility 115 117 115 101 119
Repair, parts, support nearby 110 113 118 116 122
Shifts smoothly 87 115 115 124 121
Protect the rider from water & dirt 107 117 113 106 107
Minimum complexity for user 127 113 117 100 72
Easily handles change in incline 111 114 113 124 113
Ability to turn sharply 107 111 115 128 109
Durable 107 118 107 128 116
Navigation assistance 71 112 111 114 119
Ability to stop quickly 109 114 108 122 106
Soften the impact of rough terrain 116 106 116 119 90
Fits rider's personality 114 106 115 119 117
Speed 106 111 105 104 132
Stylish 97 107 109 112 117
Status symbol/exclusivity 70 97 117 120 121
Ability to handle rough terrain 112 97 113 130 81
Colorful 122 92 116 117 110
On-road and off-road capabilities 115 88 118 95 72
Rider expertise required 76 104 99 126 130
Sleek 106 101 102 87 118
Specialized repair, parts, support 82 104 87 122 119
Precise speed control-turns, hills 100 88 102 109 117
Provides competitive advantage 82 85 103 120 125
Aerodynamic 83 105 78 88 122
Child-friendly 131 70 81 82 68
Unique in Work and Recreation Rank
126 1
123 2
120 3
120 4
120 5
117 6
117 7
117 8
116 9
116 10
116 11
116 12
115 13
115 14
115 15
114 16
113 17
113 18
112 19
111 20
111 21
111 22
108 23
108 24
107 25
105 26
104 27
103 28
102 29
102 30
96 31
95 32
94 33
92 34
76 35
 Segments By Application
Unspecified String item_column_name_11 Youth Work Recreation Mountain Speed
Transportation 116 129 112 106 83
Utility 82 128 103 88 81
Recreation 119 108 128 117 105
Exercise 102 117 111 122 125
Relaxation 93 111 119 102 106
Fun 122 106 118 117 102
Adventure 120 102 111 125 118
Sport 82 87 80 121 127
 12 month potential demand
City Youth Work Recreation Mountain Speed
Tokyo 2,229 7,410 4,920 3,294 4,472
New York City 2,044 6,077 5,866 4,484 4,647
Amsterdam 3,667 7,952 5,242 1,985 2,570
Portland 1,688 1,328 4,171 5,587 3,870
Melbourne 1,530 5,323 3,977 3,510 2,946
Nantes 2,780 2,159 4,927 3,442 3,868
Rio de Janeiro 1,163 4,013 3,984 2,716 1,284
Johannesburg 927 2,395 2,286 1,992 1,554
Bangalore 2,560 4,962 3,507 1,736 2,049
Hangzhou 857 3,903 2,670 2,051 1,449
Bogota 903 3,259 3,102 3,031 1,055
Konya 942 3,552 3,229 2,353 1,580

12 month potential demand

City Youth Work Recreation Mountain Speed
New York City 5 3 1 2 1
Amsterdam 1 1 2 11 6
Tokyo 4 2 4 5 2
Nantes 2 11 3 4 4
Melbourne 7 4 7 3 5
Portland 6 12 5 1 3
Bangalore 3 5 8 12 7
Hangzhou 12 7 11 9 10
Rio de Janeiro 8 6 6 7 11
Johannesburg 10 10 12 10 9
Konya 9 8 9 8 8
Bogota 11 9 10 6 12
 Sales Offices cost Price Willing To Pay
Setup/Close Cost Quarterly Lease Cost Youth Work Recreation
350,000 78,000 670 844 979
330,000 72,000 697 894 1,064
146,000 54,000 715 797 1,021
144,000 24,000 657 745 912
118,000 20,500 635 777 965
108,000 18,000 681 731 933
100,000 17,000 595 710 844
97,000 15,500 721 726 770
94,000 13,000 615 707 912
82,000 12,000 607 775 894
82,000 12,000 557 662 818
80,000 13,500 590 687 842

Sales Offices cost Price Willing To Pay

Setup/Close Cost Quarterly Lease Cost Youth Work Recreation
11 11 3 1 1
10 10 2 3 2
12 12 5 2 3
7 7 4 7 5
8 8 7 4 4
9 9 6 6 7
4 3 8 10 6
3 2 9 5 8
6 6 10 9 9
5 5 1 8 12
1 4 11 11 10
2 1 12 12 11
Willing To Pay
Mountain Speed
1,209 1,443
1,255 1,532
1,343 1,428
1,153 1,277
1,175 1,369
1,149 1,384
1,085 1,171
1,072 1,256
1,048 1,172
1,064 1,300
981 1,205
1,048 1,173

Willing To Pay
Mountain Speed
2 1 3.5
1 3 4
3 2 5
6 4 5
4 5 6
5 7 6
11 11 7
9 6 8
7 12 8
8 8 8
10 10 8
12 9 9