20Bet - Chile

Content Strategy
Crafting a Roadmap for Effective Content Creation

Prepared for : Prepared by :

20Bet LATAM Sthef Millan
Team
Objectives: 20Bet.Chile
Increase engagement rate from 0,94 to 1
Increase impressions from 28880 to +35K

Develop user interaction and brand trust

Increase engagement rate from 0,94 to 1 and impressions from 28K to 35K

Through content strategy based on attractive engaging, and format-varied posts

Increases positive brand image and bets

3 months
Objectives: Tus20bkns
Increase followers from 75 to 220
Keep engagement rate at no lower than 2,60%

Develop user interaction

Increase followers from 75 to 220 / Keep ER no lower than 2,60%

Through content strategy based on attractive/polemic engaging, and format-

varied posts
Increases bets and audience interactions

3 months
 0 5 10 15

Carrousels 16

Content Format
Stories 14

Average interactions on Instagram content by post

format
Reels 12

Single Images
Formats
9
Content Tone
Content Topics
Categories

Memes
Sports news
Casino Promos
FAQs
Events
Content Creation
Process
Analyzing previous KPIs & metrics
Content Planning Defining topics & formats
Scheduling all content possible

Copywriting
Content Production Graphic & video creation
Hashtag research

Proofreading & localization

Quality Assurance Graphic & video feedback
Content scheduling
 Content distribution Content Planning and Execution

Account Content Creation Process Content Category Team Member

20Bet.chile & Tus20bkns Planning & production Sports news & memes Anderson

20Bet.chile & Tus20bkns Planning & production FAQs, Promos & Events Raúl

20Bet.chile & Tus20bkns Planning, production & QA All copy editing, localization & overview Sthef
Suggested Tools
Metricool Scheduling Content

Task management
Notion Guidelines
Copywriting
Calendar view

Drive Graphic & video storage