Unit 2 – The American Industry, A

Global Geography

Worksheet 1 – Landmark: The History of Levi’s®

COMPLETE THE FOLLOWING TASKS ON THE PRESENT DOCUMENT & THEN SUMMARIZE IT BY ANSWERING THE
KEY QUESTION:

TO WHAT EXTENT LEVI’S IS A PURE AMERICAN BRAND?

1. Who was the creator of the Levi’s® Jean & explain to what extent his biography may be
interesting regarding the key issue ?
2. When was the first Denim Jean created? What was the purpose of it?
3. Target few symbols of this following advertisement and explain their purposes.

4. Nowadays, how many Levi’s® shops are there in the world?

5. Based on their Instagram account, what kind of image do they want to develop?