INTRODUCTION TO HERITAGE TOURISM

HERITAGE TOURISM
 It is a branch of tourism oriented toward the cultural heritage of the location where tourism is
occurring. It pertains to traveling to experience the places, artifacts, and activities that
authentically represent the stories and people of the past.
 Full range of inherited traditions, monuments, objects, and cultures.
 Preserving, excavating, displaying, or restoring a collection of old things. It is both tangible and
intangible, in the sense of ideas and memories—of songs, recipes, languages, dances, etc.
 Also called as “DIASPORATOURISM” which includes cultural, historical, and natural resources.

TYPES OF HERITAGE TOURISM

CULTURAL HERITAGE

 Monuments: architectural works, works of monumental sculpture and painting, elements or

structures of an archaeological nature, inscriptions, cave dwellings, and combinations of
features, which are of Outstanding Universal value from the point of view of history, art, or
science;
 Groups of buildings: groups of separate or connected buildings which, because of their
architecture, their homogeneity, or their place in the landscape, are of Outstanding Universal
Value from the point of view of history, art, or science;
 Sites: works of man or the combined works of nature and of man, and areas including
archaeological sites which are of Outstanding Universal Value from the historical, aesthetic,
ethnological, or anthropological points of view.

NATURAL HERITAGE

 Natural features consisting of physical and biological formations or groups of such formations,
which are of Outstanding Universal Value from the aesthetic or scientific point of view;
 Geological and physiographical formations and precisely delineated areas that constitute the
habitat of threatened species of animals and plants of Outstanding Universal Values from the
point of view of science or conservation;
 Natural sites or precisely delineated natural areas of outstanding universal value from the point
of view of science, conservation, or natural beauty.

MIXED CULTURAL & NATURAL HERITAGE

 Properties shall be considered as “mixed cultural and natural heritage” if they satisfy a part or
whole of the definitions of both cultural and natural heritage.

TANGIBLE AND INTANGIBLE HERITAGE TOURISM

TANGIBLE HERITAGE

 was once called “material” archaeological and historical elements of heritage the UNESCO. It
refers to all the material traces such as archaeological sites, historical monuments, artifacts, and
objects that are significant to a community, nation, or/and humanity.
 INTANGIBLE HERITAGE

 replaced what was referred to in an earlier UNESCO document in 1989 as traditional culture and
folklore. It refers to practices, representations, expressions, knowledge skills, as well as
instruments, objects, artifacts, and cultural spaces associated therewith of living communities.

Tangible heritage is subdivided into two types: the

IMMOVABLE and MOVABLE heritage.

 IMMOVABLE HERITAGE includes

monuments, buildings, gardens, etc.,
 MOVABLE HERITAGE includes books,
paintings, pottery, etc.

TYPES OF HERITAGE TOURIST

SERIOUS HERITAGE TOURISTS

 seek meaningful, educational, or spiritual experiences or a combination of these.

CASUAL HERITAGE TOURISTS

 people who do not necessarily plan to visit a heritage site but decide to attend once they
discover it, while in the destination for other purposes.

OTHER CLASSIFICATIONS OF CULTURAL TOURISTS

ACCIDENTAL CULTURAL TOURIST

 Include people traveling without planning or intention to go to a cultural attraction, ending up

taking the cultural opportunities accidentally.

ADJUNCT CULTURAL TOURIST

 People for whom culture is an ‘adjunct’ motivation. Adjunct means joined or added to another
thing but not essentially part of it.

IN PART CULTURAL TOURIST

 People who travel for both, cultural opportunities and additional reasons.

GREATLY CULTURAL TOURIST

 People who travel specifically because of opportunities to enjoy theatre, museums, and cultural
festivals and are greatly motivated by culture.
 HERITAGE TOURISM PRODUCTS

RELIGIOUS TOURISM - One of the most prevalent forms of heritage tourism in the developing world
today and is among the earliest precursors of modern-day tourism.

DIASPORA TOURISM - A form of ethnic and personal heritage tourism, wherein people from various
backgrounds travel to their homelands in search of their roots, to celebrate religious or ethnic festivals,
to visit distant or near relatives, or to learn something about themselves.

LIVING CULTURE - It is an important part of heritage tourism. Agricultural landscapes, agrarian lifestyles,
arts and handicrafts, villages, languages, musical traditions, spiritual and religious practices, and other
elements of the cultural landscape provide much of the appeal for tourism.

HISTORIC CITIES AND BUILT HERITAGE - Built heritage in non-industrialized states can be classified in
general terms into two forms: INDIGENOUS/ NATIVE or COLONIAL.

ARCHAEOLOGICAL SITES AND ANCIENT MONUMENTS - important elements of cultural heritage. Often,
they are the primary draw, as noted earlier, for international tourists, and their resources, can become
international icons.

INDUSTRIAL HERITAGE - Other types of heritage resources are important on a worldwide scale but are
less prominent in LDCs (less developed countries).

ADVANTAGES & CHALLENGES OF HERITAGE TOURISM

ADVANTAGES CHALLENGES

 Economic diversification in the service industry  Improper conservation

 Protects historic, cultural and natural resources in  Looting and illegal digging
towns and cities
 Colonialism, war and conflict
 Investment in historic properties and subsequently
increased property values  Private ownership and human
habitation
 Economic vitality (creation of jobs, increased
revenues, taxes, economic return)  Threat of encroaching agricultural
land use
 Strengthens citizenship values, builds community
pride and improves quality of life  Lack of cooperation and holistic
management
 Educates residents and visitors about local and
regional history and shared traditions  Modernization (development versus
conservation)
 Encouragement of creative entrepreneurship and
local ownership of small businesses  Public funding for conservation and
preservation (Lack of funds)
 Understanding the importance of one’s heritage
provides continuity and context for a community’s
residents
 HERITAGE OF CAVITE
CAVITE - is recognized as one of the major historical provinces in the Philippines owing to its
participation in various phases of the Philippine historical development.

• Role of Cavite during Spanish colonialism, nationalist campaigns and Japanese occupation.

• The Provincial Government of Cavite termed “historism” which made a big impact on the development
and appreciation of history especially focusing on the Philippine Revolution from 1896-1898.

• Hon. Joseph Emilio A. Abaya filed a bill in Congress making Cavite the “Historical Capital of the
Philippines”.

• Cavite Historical Society (CHS) and Cavite Association of Historical Sites and Museums (CAHSAM) to
further boost the historical significance of Cavite.

THE STATUS OF THE HISTORICAL SITES WAS ANALYZED BASED ON THE PHYSICAL LOCATIONS OF THE HISTORICAL
MARKERS, STORES AVAILABLE FOR TOURIST REFRESHMENTS, SOUVENIR ITEMS AVAILABLE RELATIVE TO THE
HISTORICAL SIGNIFICANCE OF THE PLACE.
THERE ARE 7 CITIES AND 16 MUNICIPALITIES IN THE PROVINCE OF CAVITE.

ALFONSO

• The new town was called ALAS-AS for a period of seventeen years.

• The name ALAS-AS refers to the name of a tree used for the construction of houses and bears sweet
fruit.

• It was, eventually, named after KING ALFONSO XII of Spain, son of Isabel II.

• Involved in cut flower production, which is considered not only as a high earner agricultural crop but as
a tourist attraction as well. Development as an agro-tourism area.

AMADEO

• A town originally part of Silang called “GITNANG PULO”, then became “MASILAW” On July 15, 1872, it
was called Amadeo to honor the King. During these times, Dapdap trees when in bloom bore bright red
flowers that were glaring to the eyes.

• Devoted to coffee farming in the entire upland Cavite- the biggest coffee producers in the province and
of the coffee producers in the country and known as the “COFFEE CAPITAL OF THE PHILIPPINES” and
known for the PAHIMIS FESTIVAL.

BACOOR

• The ancient name Bacoor is derived from the Tagalog word “BAKOD”, which means fence.

• It constitutes the boundary between the mother town and Cavite el Viejo. Once merged with the
bustling town called Palanag (Paranaque). In September 28, 1671, Bacoor was incorporated and was
officially separated to become a town that wedge the bigger neighboring towns of Paranaque, Cavite el
Viejo (now Kawit), and Silang. Its township was officially recognized two years after the influx of the first
settlers from Paranaque.
 BAILEN

• On June 19, 1965, with the signing of Republic Act no. 4346, the town’s name, Bailen, was changed to
General Emilio Aguinaldo, in honor of the first Philippine president who died the year before.

• On September 3, 2012, the town’s name was reverted to Bailen. Coined from the Spanish word
“BAILAR”, meaning “TO DANCE”. Others claim that it was named after a Spanish town of the same name.
This used to be a separate Catholic parish in the town of adjacent Maragondon.

CARMONA

• Only town in the Philippines that gives its local citizenry a chance to till communal agricultural lands for
three years free of any financial liabilities thru their “SORTEO NG BUKID”, a method of raffling off
communal agricultural lands to any qualified son and/or daughter of the town every three years.

• It highlights the town’s tradition of promoting agricultural advancement long before agrarian reform
was introduced. It is also a pool of cultural wealth with their number of Marching Bands and the people’s
inclination to performing arts.

CAVITE CITY

• Cavite City is a hook-shaped peninsula located at the northern tip of Cavite Province, surrounded by
three bays, Manila Bay, Bacoor Bay, and Cañacao Bay. It was founded in 1571 by the Legazpi Expedition.

• It is the site of several important historical events foremost of which is as the site of the “Grandmother
Event of the Philippine Revolution,” Cavite was once known as:

• Tangway meaning peninsula

• Cavite la Punta – Tip of Cavite

• Cavite Nuevo (New Cavite)

• Puerto de Cavite (Port of Cavite)

• “Ciudad de Oro Macizo” meaning “City of Solid Gold”

• “Tierra de Maria Santisima” – Marian Devotio

DASMARIÑAS

• The city is named after DON PEREZ DASMARIÑAS who was the Governor General of the Islands from
1590-1593.

• It is known as the “UNIVERSITY CAPITAL OF CAVITE” and classified as one of the most competitive cities
in the country today.

• There are three (3) ecozones, namely: First Cavite Industrial Estates (FCIE), Molave Compound and
Dasmariñas Technopark.

GENERAL MARIANO ALVAREZ

• The Municipality of General Mariano Alvarez came into being 35 years ago.

• Named after General Mariano Alvarez, one of the foremost sons of the province.
• He was a native of the town of Noveleta and he played a vital role during the Spanish Revolution.

• It is also dubbed as the youngest municipality in the Province of Cavite and known for the Carmona
Resettlement Project.

GENERAL TRIAS

• Originally named after its Patron Saint, Francis of Assisi, was changed to General Trias in honor of Gen.
Mariano Trias.

• Used to be a big municipality comprising its present area plus Sta. Cruz de Malabon or Malabon el
chico (now known as Tanza), and Rosario (formerly known as Tejeros) and known for the VALENCIANA
FESTIVAL.

IMUS

• It is known as the Flag Capital because the first Philippine Flag was unfurled and raised during the
Battle of Alapan held on May 28, 1898. The name Imus is derived from the tagalog word Imus meaning a
piece of land cutting into the junction of two rivers.

• It is also said that Imus came from the Latin word “INFIMUS”, meaning LOWLAND.

• Imus is also called “Centimos”, the smallest unit of metal currency during the Spanish Colonial Era.

• During that era, a detachment of Spanish soldiers was stationed at the Recollect estate house, and
after they left a few natives scrounged the place for articles left behind. They found a number of centimo
coins and went away exclaiming in utter delight, “Centimos! Centimos!”.

• Lastly, from the Tagalog ditty called “Limos” A young mother crooning her child to sleep with a plaintive
Tagalog ditty called "limos.“ A group of Spanish soldiers, who had gone there for the first time, asked her
for the name of the place, and the woman, thinking that they were asking her the name of the song
answered, "limos." The Spaniards went away muttering the last syllable, "Imus.“ On the other hand, it is
recognized by the Department of Trade and Industry (DTI) as the “Retail Capital” and awarded as the 3rd
Most Competitive Component City (Overall) and 2nd Most Competitive City in Economic Dynamism by
the National Council (NCC). Also, Imus is the current capital of Cavite.

INDANG

• Derived its name from the words “INRANG” or “YNDAN”, a tree which was also called “ANUBING”.

• The tree of inrang was used to be abundant in the local since the early times.

• Before 1655, Indang was part of Silang.

• After 70 years of being a subordinate barrio of Silang, Indang gained its autonomy as a municipality
with the leadership of Juan Dimabiling as the first Gobernadorcillo.

KAWIT

• It is called “CAVITE EL VIEJO” during Spanish Settlement and it is also the “CRADLE OF THE PHILIPPINE
INDEPENDENCE”.

• “KAWIT” or “CAUIT,” meaning hook, referring to the shape of the land along the coast of Bacoor Bay.
• It is the home of the Aguinaldo Shrine where Gen. Emilio Aguinaldo declared the Philippines
Independence.

MAGALLANES

• Originally named PANITAN, was derived from the Tagalog word "PANIT", meaning "to remove the bark
of a tree".

• The name Magallanes derived from the street in Intramuros called Magallanes St. used to honor
Ferdinand Magellan. The name Magallanes Part of Municipality of Maragondon.

MARAGONDON

• Its name derived from Tagalog word “MADAGUNDONG or MAUGONG” meaning “much sound” comes
from a noisy river called “KAY ALBARAN”.

• Marigundong in honor of the town’s patron saint, Nuestra Senora Maria Asuncion.

• It is an upland municipality and predominantly mountainous.

MENDEZ

• The town of Mendez-Nuñez was originally known as GAHITAN, one of the many barrios of Indang.

• The name derived from the word “GAHIT” meaning to cut.

• People then had to cut down tall and thick cogon grass that abounded in the place in order to clear
areas for agricultural and residential purposes.

NAIC

• The name NAIC is derived from archaic word “CANAYIC” meaning “town near one another” or “the
other side” and in other word meaning suburbs or countryside.

• Maguagi was the Filipinized version of the name Naic and was the western slope of Mt. Taal until it
erupted which led to the sinking of its apex.

• It was then part of the Municipality of Maragondon.

NOVELETA

• Its name came from the revolutionary name “MAGDIWANG” meaning “to celebrate a momentous
event.”

• It is also referred by Spaniards as “TIERRA ALTA”, meaning higher ground in view of the fact that it was
more elevated than Cavite la Punta (now Cavite City).

• A legend tells the story of a beautiful maiden named Violeta who was betrothed by her father to a
Spanish officer against her will. The unhappy girl, who was already engaged to a young Katipunero,
committed suicide on the eve of her wedding to the Spaniard. The Spanish officer cried in deep anguish
for the loss of his love, “Madre de Dios, no Violeta!” The phrase “No Violeta” eventually became
“Noveleta.“ (“Mother of God, No Violeta Oh, No Violeta”)
 ROSARIO

• Formerly called TEJERO from the word “TEJER” Spanish “to weave”; Salinas from the word “SAL”
Spanish “salt”; Marcella or Marcelles from the word “MAR” Spanish“proximity to the sea”.

• Rosario was, finally, named in honour of their patroness Nuestra Señora Virgen del Santissimo Rosario.

• One of the lowland coastal municipalities of Cavite. Due to such location, it is noted for fishing.
Considered as one of the major fish port in the province. It also has the largest major economic zone of
the Philippines; the Cavite Economic Zone is located in Rosario.

• It was originally part of General Trias City. And it is well known for the Tinapa Festival featuring their
“TINAPANG SALINAS”.

SILANG

• The town is believed to be the second oldest town in Cavite and the first landlocked municipality in the
province of Cavite.

• The name derived from Tagalog word “SILANGAN” meaning east (Eastern portion of Cavite). Some said
it came from “ISINILANG” “given birth to” because to the new emergence of the land from the eruption
of Taal Volcano.

TAGAYTAY

• Tagaytay came from tagalog word “MANANAGAYTAY" which means traversing the ridges of Tagaytay.

• It is very famous for its legend of “TAGA” and “ITAY”. But the most feasible origin is that city is named
after the Tagalog word "TAGAYTAY" which means ridge.

• It is considered as the “SECOND SUMMER CAPITAL OF THE PHILIPPINES”.

TANZA

• The name derived from a word meaning “rope or cord of fishing rod” and this is where Gen. Emilio
Aguinaldo took his oath as first President of the Philippine Republic.

• Fish caught in the shores of Tanza are traded through “Bulungan System” at fish terminal market
located at Barangay Julugan. Tanza is the home of Cavite Gateway Terminal, the first roll-on, roll-off
barge terminal in the Philippine.

TERNATE

• Originally a sandbar formed at the mouth of Maragondon River and popularly called Barra de
Maragondon.

• The Merdicas (also spelled Mardicas) were Catholic natives of the islands of Ternate meaning “men of
the sea” or “free people”.

• Merdicas continue to use their Spanish creole which came to be known as Ternateño Chabacano.
 TRECE MARTIRES

• Named after the thirteen martyrs who were executed due to cooperation with the Katipuneros during
the Revolution against the Spanish regime.

• Also called the “CHARACTER CITY OF THE SOUTH”.

• Originally named QUINTA or QUINTANA, it was part of the municipality of Tanza and the former
provincial capital from 1956 to 1977.

NICKNAMES

PROVINCE TITLE

CAVITE Historical Capital of the Philippines

ALFONSO Agro-Industrial Center of Upland Cavite

AMADEO Coffee Capital of the Philippines

BACOOR Cavite’s Gateway to the Metropolis

Marching Band Capital of the Philippines

City of Transformation

BAILEN Center for Agro Modernization

CARMONA The Smart City

CAVITE CITY Historic City by the Bay

International Transport Hub of Cavite

DASMARIÑAS Largest City of Cavite

Industrial Giant of Cavite

Home of the Paru Paro Festival

The University City of Cavite

GENERAL MARIANO Mushroom Capital of Cavite

ALVAREZ

IMUS Flag Capital of the Philippines

INDANG Upland Market Center

Agri-Tourism Municipality

KAWIT Site of the Declaration of Independence, Flag Town of the Republic

MAGALLANES Eco-Tourism Center

MARAGONDON Historic Town and Wildlife Sanctuary

NOVELETA Town of Heroes (Bayan ng mga Bayani)

SILANG Food Bastion for Metro Manila

Gateway to Tagaytay

TAGAYTAY Second Summer Capital of the Philippines

TANZA Heart of the Cavite Coast

TERNATE Hispanic Centre of Luzon

TRECE MARTIRES Trece; Seat of Provincial Government