Instituto Politécnico Nacional

Escuela Superior de Comercio y Administración

Unidad Tepepan

Licenciatura:
Relaciones Comerciales

Unidad de Aprendizaje:
COMPORTAMIENTO DEL CONSUMIDOR
Actividad:
Sesión 2. Actividad complementaria.
Actividad3.The consumer behavior

Alumna
López Córdova Jareth
Boleta:
20220B0884
According to specialists, phases of behavior
there are 4 different types of Finally, consumers may be
These stages are:
consumer behavior which organizations or groups in
The attitude
1. Problem
are: which one person may make Commercial recognitionInformation
• Variety seeking behavior. the decisions involved in equipment search
• Habitual purchasing purchasing products that will Advertising 2. Evaluation of
behavior. be used by many, as when a
the lacks alternatives
• Purchasing behavior that purchasing agent orders the
company’s office supplies.
the needs 3. Purchase decision
reduces dissonance. The learning 4. Post-purchase
• Complex purchasing evaluation
behavior.
 Bibliografía

España, S. (2023, octubre 17). Comportamiento del consumidor: cómo captar su atención. Salesforce.
https://www.salesforce.com/es/blog/seguimiento-comportamiento-consumidor/

Quiroa, M. (2019, julio 25). Comportamiento del consumidor. Economipedia.

https://economipedia.com/definiciones/comportamiento-del-consumidor.html

(S/f-a). Recuperado el 20 de abril de 2024, de

http://file:///C:/Users/Jareth%20Lopez/Downloads/basic%20principles%20of%20marketing.pdf

(S/f-b). Ipn.mx. Recuperado el 20 de abril de 2024, de

https://www.nsyp.aulapolivirtual.ipn.mx/pluginfile.php/11202/mod_scorm/content/7/recursos/pdf/the%20
consumer%20behavior.pdf