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Basic nonprofit
strategic plan

Legal name: This nonprofit strategic plan will help you work
through the three stages of strategic planning:
Founded in:

Address: 1 Assessing your situation

Legal organization status: 2 Developing your strategy

Locations: 3 Creating your strategic plan

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Assess Develop Create

About us

Annual net asset: Organization size:

Target demographic:

Our financial background

Funding source % of total annual % of total annual Comments

budget in (year) budget this year

Government

Board

Foundations

Fundraising

Individual

Program revenue

Interest and investments

Other
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Assess Develop Create

Our internal stakeholders

Name

Why do they
believe in us?

What do we
need them for?

Why do we
believe in them?
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Assess Develop Create

Our external stakeholders

Name

Why do they
believe in us?

What do we
need them for?

Why do we
believe in them?
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Assess Develop Create

SWOT analysis

Strengths Weaknesses

Opportunities Threats
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Our mission

Our vision

Who we serve

Our top 10 values

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Our strategic priorities Based on the SWOT analysis

3
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Our SMART objectives Specific, Measurable, Achievable, Realistic, Time-bound