National University of Modern Languages, Faisalabad campus

Course Ms. Mubashra Student Name and Roll

Instructor saman No.

Course Title IMC Assessment 01

Department Management Submission Type Hard copy

Sciences

Semester BBA 8, 7 Total Marks 10

BBA 4th , 3rd (2
years)
 Assignments topics along with their respective groups are given below:
Group A
Members: Ali, Rastagar, Huzaifa, Ahmad Essam, Umar
Topic: Media Strategy

Group B
Members: Roghaina, Sumran, Maheen, Saad
Topic: Advertising Terminology and Media selection (print media; magazines and
newspaper)

Group C
Members: Aiza. Faiq, Faizan, Waqas
Topic: Achieving Advertising Objectives and Media selection (television, Radio)

Group D
Members: Umair, Noman, Zain
Topic: Media Selection and Media Selection in Business-to Business Markets

Source Material: Integrated Advertising, Promotion, and Marketing Communications NINTH EDITION
by Kenneth E. Clow Donald Baack (Chapter no. 7)

Note:

 Be specific and avoid AI (Chatgpt)

 Don’t copy assignment from any student, in any case both will lose marks
 Assignment submitted after due date will not be considered. Due date is mentioned on
LMS